A friend forwarded this to me, and honestly, I really don't want to discuss this topic. No matter what I say, it feels wrong, but if I don't say anything, I'll be seen as a vested interest. I don't represent anyone; I only speak for myself.

First of all, I am not a KOL (Key Opinion Leader). No matter how you see it, I don't consider myself one, nor do I deserve to be. A KOL is a key opinion leader, and I don't have that qualification. I'm just someone who writes, focusing on data analysis and macro analysis that interests me, and occasionally I joke around. I don't have the capabilities of a KOL.

Secondly, I don't deny that I have traffic, but my traffic is built on more than six hours of output every day. Since the first day I started on Twitter, I haven't missed a single day, regardless of whether I was sick or my family was sick, whether it was a holiday for me or my family. For 365 days, I've been outputting content on Twitter. Right or wrong, future generations will judge, but I am here "to accompany with sincerity."

From day one, I've said this and done this. Many friends around me know that even if I drink too much, vomit, and faint for three to four hours, the first thing I do when I get up is to write.

So for me, at least in my case, I am sincerely accompanying my friends every day, typing out my understanding of the market and the information I see, word by word. I don't have a team; it's just me, from day one until now.

Then, relying on advertising as the main source of income for high-traffic outputters or KOLs is a big mistake. In fact, advertising is not even the main income for KOLs. At least, I know many friends whose advertising income is not their main source, and it can only be considered a small part. Part of the advertising is a combination of their own ecosystem, another part is a favor owed, and another part is indeed revenue.

Most KOLs basically just earn a little bit of pocket money, and they might only start making some money in 2025. In 2023, they suffered painful losses from project parties, which is also why many friends did not take on Aster.

Continuing, if you think that being a KOL or content outputter can lead to wealth through advertising, that is almost impossible. There is a thought in Rita's article that I believe is correct.

Many people do not become excellent because they become KOLs; rather, they are already excellent and willing to share, which is why they become people with traffic. Excellent people are like gold; as long as they are willing to stand out, they will shine. However, not all shining people are gold; some may just be glass.

But being mediocre does not mean one cannot produce content; the answer is no.

In gaming terms, my qualifications are quite mediocre. I belong to the type of ordinary player. However, people can grow; if they are willing to work hard and direct their efforts correctly, and are also willing to be diligent, there is an opportunity. Being overly ambitious is the biggest killer of mediocrity. If you are already not excellent, yet you are not willing to invest more time, it’s like leveling up in a game. A skilled player might reach level 60 in a day, but a novice can also grind to level 60 by fighting goblins every day.

Next, many friends around me have been asking how to gain traffic. My answer is the same as everyone else's: persistence. Output at least what you believe is correct content.

I have been on Twitter for four years, and I am definitely not among the earliest batch. In these four years, I have seen too many excellent friends leave—either they became free and lazy to share, or they became withdrawn after being criticized, or they shifted from public sharing to private sharing. Outputting content on Twitter requires a strong heart, especially when you care about the friends reading your articles.

Some people are not afraid of being criticized at all; they post and don’t even look at the comments. For them, it doesn’t matter. However, many content outputters care a lot about interaction with their friends, believing it is an opportunity for learning and growth.

That said, more and more AI on Twitter have made many friends, including myself, exhausted. Most have given up on replying to all comments; too many AIs are just for generating traffic and "mouth work," which ultimately can only be fleeting.

Finally, I think there are still two groups of people on Twitter: one prioritizes traffic, and the other prioritizes content. As a public platform, both are valid, and both require time to accumulate.

I don’t know about others, but I really don’t care much about traffic because, for me, sharing is a very joyful thing. Because it’s joyful, I don’t find it tiring. Traffic is just an added bonus to my happiness. This joy is like some friends playing games or watching movies, while I am just sharing.

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