Original｜Odaily Planet Daily (@OdailyChina)

Author｜CryptoLeo (@LeoAndCrypto)

As of November 2025, there are over 13,000 crypto DAO organizations, with market value and TVL continuing to grow. However, issues such as governance fatigue and regulatory pressure are driving the optimization and transformation of DAO organizations. Many people's understanding of DAOs may still be limited to traditional communities, such as Uniswap DAO, which focuses on governance and voting to determine the future development of the community and tokens.

But have you seen a community that combines innovation and the heat of crypto? In fact, beyond DeFi, new types of DAO communities are exploring more innovative fields. RaveDAO is a typical representative of such innovative communities, aiming to become a global Web3 adoption sandbox through partnerships with the cryptocurrency ecosystem, ticketing technology, wallet providers, and entertainment brands—creating use cases for NFT ticketing, cryptocurrency payments, on-chain identity, and cultural entertainment. By promoting community belonging through NFTs and attracting more real people with music beats, everything seems more novel and appealing.

RaveDAO combines Meme and DAO, using the entertainment industry as a connection point, creating a community that smoothly connects on-chain and off-chain, with a large number of real people and high cultural stickiness. Between 2024 and 2025, RaveDAO aims to attract over 100,000 participants through entertainment events, achieving $3 million in revenue, and using 20% of the profits to fund public welfare (such as cataract surgeries in Nepal).

The Great Extension of a 200-Person Afterparty

RaveDAO originated from an afterparty following DevCon in Istanbul in 2023. According to Ron, the core planner of RaveDAO, there were about 200 participants at that afterparty. "There were no banners, no promotions, and no white papers that day, just lights, rhythm, and people."

Fortunately, the impact of this afterparty transcended everything at the time. The day after the event, many people came to ask Ron, "Are you going to do this again? This is the first time I've felt a deeper connection between people in the crypto space."

This brings us to Ron's background—he majored in psychology and later studied organizational psychology at Harvard, focusing on the motivations behind people and the resonance between groups. His professional background made him realize that the afterparty brought him not just anticipation after the event; he felt more clearly that the motivations and resonance behind people are not only applicable to psychology but are also true in Web3.

Ron had previously worked in investment institutions, incubators, and venture capital funds, responsible for strategy and organizational management. He had seen many projects go from 0 to 1 and then from 1 to 0. His rich experience led him to an important realization: "Web3 lacks funding, technology, and ideas; what it lacks is real landing scenarios and experiences that people are willing to participate in. Many projects raise tens of millions of dollars, but the actual user base does not match the funding, perhaps not exceeding a thousand users. Technology cannot go on-chain by itself; project teams must have the original intention of continuous construction and encouraging user participation, and people are the most important part of this."

From that moment on, RaveDAO was born. RaveDAO is committed to using entertainment as a connection point, allowing real people to seamlessly go on-chain. To date, RaveDAO has evolved from merely an event brand to an entry point for culture and experience, bringing Web3 back to the dimension of "people" through real-world entertainment scenarios.

Meme + DAO: How RaveDAO Became a Top Global Community

From 200 participants in 2023 to over 20,000 participants now, RaveDAO has grown from an initial community to a global entertainment IP, experiencing several "miraculous milestone moments" along the way.

The first milestone was the inaugural RaveDAO event at Token2049 in Dubai in 2024. On the day of the event, Dubai experienced its largest rainfall in 75 years, causing power outages at the venue, artists stranded in Milan, and attendees stuck on the highway… Everyone thought the possibility of successfully holding the event was minimal. However, RaveDAO managed to hold the event successfully, and the energy of that night made the RaveDAO team realize for the first time: "Talent is the protagonist; the environment is just the backdrop, and the sense of resonance itself is the greatest productivity."

The second milestone was the 2025 Dubai Token2049 x Tomorrowland Terra Solis, the world's leading entertainment brand resort. At that time, RaveDAO created an immersive event for over 4,000 people in the desert, marking RaveDAO's "first battle" as a cutting-edge decentralized community. The event was reported by The Wall Street Journal, transforming RaveDAO from a "Web3 side event" into a true cultural phenomenon, officially stepping onto the global stage.

The third milestone was RaveDAO's collaboration with WLFI during Korea Blockchain Week (KBW), where RaveDAO achieved the first full-chain offline payment with the stablecoin USD1—allowing cryptocurrency payments for everything from ticket purchases to ordering drinks and booking accommodations. This marked the first time cryptocurrency payments were "used" in reality, signifying that Web3 technology was truly entering the real world and mainstream entertainment.

The fourth milestone was the RaveDAO ENL1GHT Festival during Token2049 in Singapore in 2025, which became a signature event after RaveDAO became a hot community. Supported by DeCard by DCS, the venue was packed with 5,000 attendees, and the event nearly dominated social media in Singapore, with many people posting, "My friends, Instagram, and Xiaohongshu are all talking about RaveDAO."

The day after the event in Singapore, several traditional entertainment industry players and top global record companies proactively approached RaveDAO for collaboration.

Starting from a 200-person afterparty in Istanbul, RaveDAO grew into a 5,000-person celebration in Singapore in just one year. Ron stated, "After that night, everyone saw for the first time a brand from Web3 that could truly penetrate the mainstream entertainment industry."

However, music festivals and similar events have always been a way for crypto projects to promote themselves. In contrast to typical promotions, RaveDAO's distinction lies in that they are not "holding events," but rather creating an Open Entertainment Sandbox that combines Web3 and entertainment.

Most projects hold events for exposure, marketing, or to have KOLs check in, but RaveDAO's core is "co-creating scenarios," turning every entertainment event into a real testing ground for the industry—whether it's DJs, production teams, public chains, wallets, or payment systems, they can test products, refine experiences, and validate markets here.

RaveDAO's current model is similar to TED and TEDx. The flagship events (RaveDAO Flagship Event) are planned and executed by the core team to ensure quality and production standards, while community events (RaveDAOx) are spontaneously organized by local communities worldwide, such as in Hong Kong, Singapore, Seoul, and even future locations like Tokyo and Los Angeles.

Communities can apply to use RaveDAO's brand IP, independently deciding on venues, lineups, and styles. RaveDAO provides brand guidance, promotion, and resource connections. Communities can also choose public welfare directions based on local characteristics and select outstanding producers or performers to take the stage.

"In other words, RaveDAO is not born for exposure, but to let technology find people and let people experience technology. This is a difficult yet correct endeavor, and precisely because it is difficult, it is worth doing. Every RaveDAOx is a high-frequency establishment of offline consensus and an extension of brand culture and trust."

RaveDAO shapes community stickiness through ticketing on-chain NFTs, with each NFT representing an on-chain identity, not just a ticket. It also serves as an on-chain record of each user's real entertainment experience—where they participated, in which city, and in what capacity. In the future, RaveDAO will unlock more rights for users based on this data, including priority ticket purchases, limited merchandise, RAVE rewards, brand airdrops, and artist co-branded collectibles.

More importantly, NFTs enable data connectivity across the entire ecosystem. The traditional entertainment industry suffers from fragmented data, ticket fraud, and broken fan relationships—while on-chain, these can be integrated. Organizers can see real user profiles, and participants' historical records will continue to be recognized and rewarded in future events. This is what sets RaveDAO apart from the traditional entertainment industry: "making every offline experience extendable, recordable, and transformable into cultural consensus."

Data shows that over 100,000 people have attended RaveDAO events in person. More than 70,000 tickets have been minted on-chain. This ecosystem has attracted some of the most influential figures in both the entertainment and cryptocurrency sectors. Partners such as Tomorrowland Terra Solis, 1001Tracklists, Amsterdam Music Festival, NEON Countdown, Red Bull, Tiger Beer, Maison Perrier, and Codigo & Pernod Ricard have integrated their cultural influence into this system.

In the crypto space, RaveDAO has become a real-time sandbox for many platforms, including OKX, BNB Chain, Bitget, World Liberty Financial, DeCard, Polygon, and APTOS.

Through these events, RaveDAO generated over $1.3 million in revenue in 2024, and to date, RaveDAO's total revenue has exceeded $3 million. The strong growth from 2023 to now also indicates the feasibility and potential of RaveDAO's business model, with entertainment tokenization and the seamless on-chain experience being highly scalable.

Standing at the forefront of Web3, a community at the cutting edge of the crypto space

In addition to the aforementioned collaborations in the crypto industry, RaveDAO is also at the forefront of the crypto space. Due to its large number of real users and strong reliance on crypto payment infrastructure, RaveDAO has partnered with WLFI, becoming the first project to implement USD1 offline payment use cases. RaveDAO collaborates with the ticketing platform PLVR to facilitate the payment process for events through USD1.

In this regard, Ron stated: "We believe the core of crypto payments is not 'can it be used,' but 'are there people willing to use it?' To encourage people to use it, we first need to create that 'desirable scenario.' Through our ticketing and data partner PLVR, users only need to register with their email to automatically generate their first wallet. Additionally, payments can be easily completed using Alipay, WeChat, credit cards, or Apple Pay. After purchasing a ticket, it will immediately be minted as an NFT, permanently existing on-chain. The entire process is seamless and painless, far exceeding traditional ticketing experiences.

"This is the true meaning of going on-chain: to hide the technology in the background while making the experience simpler and more natural. In the future, we will expand to more scenarios, such as artist revenue distribution, fan points systems, brand co-branded consumption, and global event integration, creating an entertainment-driven crypto ecosystem (Entertainment-Driven Crypto Adoption)."

In addition to WLFI's real-world use cases, RaveDAO is also a pioneer of the x402 protocol. Before the recent hype around x402, RaveDAO had already supported payment transactions for its events through the x402 protocol, allowing users to purchase tickets via the ticketing platform PLVR using AI Agent + USDC. To some extent, the hype around the crypto space is more about profiting from purchasing x402 concept memes; fundamentally, it remains PvP, with few genuinely caring about what x402 can bring to crypto. However, RaveDAO is a project that perfectly aligns with the essential use cases of x402.

In the long term, Coinbase's endorsement and integration with Google A2A may make the x402 protocol the future infrastructure for crypto payments. RaveDAO has the best scenario for realizing x402 use cases, with no hype, only a seamless connection between crypto payments and entertainment, where technology serves people, and people experience technology through events and participate in activities through technology.

Upcoming TGE: What can holding RAVE bring?

RaveDAO's recent attention stems from its announcement of the RAVE token economic model—the total supply of RAVE tokens is 1 billion, with the following allocations:

• Community 30%: Empowering local chapters, builders, and loyal fans through governance grants, incentives, and rewards to develop a global community.
• Ecosystem 31%: Promoting brand/ecosystem integration, partner activation, and the technical infrastructure for global user acquisition and onboarding.
• Team and co-builders 20%: Incentivizing the founding team, core contributors, strategic advisors, and long-term collaborators who drive ecosystem development (12-month lock-up, 36-month linear unlock).
• Early supporters 5%: Recognizing and rewarding early believers and partners who helped launch this initiative.
• Liquidity 5%: Ensuring that exchange participants can smoothly enter the market and maintain market stability.
• Airdrop 3%: Initial airdrops to previous RaveDAO event participants and contributors.
• Foundation and public welfare pool 6%: Long-term reserves for charitable causes (e.g., Rave for Light) and other DAO-managed initiatives.

Approximately 23.03% will be in circulation after the token generation event (TGE), with the remainder subject to a 12-month cliff and a 36-month linear unlock period.

It is reported that the RAVE token has high utility, with core uses including governance voting, event ticket payments, artist collaboration licensing, and staking incentives. Event organizers can obtain brand licensing and participate in revenue distribution by staking RAVE; users can stake to unlock VIP privileges, collect digital collectibles, and receive content incentives. A portion of event revenue will be used to buy back and burn RAVE, creating a deflationary cycle for the token.

From the RAVE token model, it is evident that a large proportion of tokens are allocated for building the ecosystem and community, with the team's tokens locked for one year and then linearly unlocked over three years, eliminating sell pressure. The revenue generated from RaveDAO events will be used for RAVE buybacks and burns. Official data predicts that RaveDAO's revenue will reach $6 million in 2026 and $12 million in 2027. The RAVE token has strong upside potential.

Moreover, for a project with a large number of real fans, the utility of RAVE also promotes its liquidity and holding trends, with token staking unlocking rights and token payments having a vast array of application scenarios.

In this regard, Ron stated that entertainment is the most primitive and enduring economic driving force for humanity. The RAVE token is not a speculative tool but a participation token, representing users' contributions, engagement, and cultural belonging.

RAVE will also permeate the entire RaveDAO ecosystem: used for ticket purchases, consumption, governance, points, rewards, and RaveDAOx community incentives. As RaveDAO's IP expands and ecosystem collaborations increase, the use cases and value of RAVE will continue to amplify.

RaveDAO aims to establish a participation economy—where participants, producers, brands, sponsors, and volunteers can all gain value returns within the ecosystem.

The Future of RaveDAO: Becoming "that beam of light" connecting Web3 and the real world

Live entertainment events attract billions of viewers and billions of dollars in investment each year, with projections exceeding $40 billion by 2025. However, the culture sparked by live events is rarely used to build communities, accelerate innovation, or create broader impacts beyond the events themselves. Typically, audiences buy tickets, watch performances, and then leave, with their impact often ceasing when the lights go out, leaving only fleeting moments and memories that rarely translate into long-term community or systemic influence. The large-scale adoption of Web3 and the fragmented experiences outside the dance floor inspired the birth of RaveDAO as a "bridge." Music, community, and Web3 connected together can create a greater impact than when they are independent.

RaveDAO was born in a bear market, relying not on trends but on execution and belief. Successfully navigating through bull and bear markets is due to RaveDAO's continuous creation of real value. Every event is a win-win for brands, sponsors, artists, and the community. Between 2024 and 2025, RaveDAO achieved stable profitability, maintaining a small and efficient team while continuously expanding its influence. From 200 to 5,000 participants, RaveDAO took just one year; from 5,000 to 50,000, it may not take long either.

RaveDAO is becoming the first native entertainment IP originating from Web3 that is recognized by the mainstream entertainment industry. This is not just a cultural experiment but a cultural movement. Regarding this, Ron stated that in the future, RaveDAO will continue to explore the application of AI in content generation and immersive experiences, but the core will still be people. AI is responsible for efficiency, while emotions and resonance belong to humanity.

"In the future, regardless of market conditions, as long as there is music, Web3 will be there, and RaveDAO will be there. RaveDAO aims to show the world that Web3 is not just a story on the chain; it can be that beam of light that connects people in the real world."

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