Behind the explosive popularity of "Solara," meme creators are making money for the first time through agreements.

CN
6 hours ago

Written by: Cookie

The market for the meme coin, which started on BSC and spread to Base, has finally arrived on Solana. This morning, the token "Solara" on Solana began a fierce surge from around a $2 million market cap, peaking at over $20 million, achieving a tenfold increase in just one morning.

This is quite an interesting development. A few days ago, the social protocol platform Trends launched an event to "collect Chinese names for Solana," setting up a reward pool of 100 SOL for the activity. Users could participate by quoting and retweeting the official tweet and suggesting a Chinese name for Solana. The reward rules stated that the best proposal tweet would receive 66 SOL, the second place would get 33 SOL, and one random participant would receive 1 SOL. Given the current popularity of Chinese meme sentiment, the 100 SOL reward was quite eye-catching.

After the event started, the official Solana account, Solana founder Toly, and Solana Foundation chair Lily Liu all retweeted Trends' event tweet and continued to interact with the community throughout the event. Many players eagerly participated, including users from the English-speaking community.

In the end, English-speaking user muper (@easytopredict) stood out among many participants. Inspired by a tweet from Solana Foundation chair Lily Liu, he and his team created a vibrant long-haired builder girl image named "Solara." Driven by SOL+ Chinese sentiment, "Solara" surged to a $20 million market cap within hours.

"Solara" also became the X avatar of Solana Foundation chair Lily Liu

The launch platform Trends, behind "Solara," has gained significant market attention due to this successful token launch. Many players believe that "Solara's" success could spark a wave of Chinese meme coin activity led by Trends. However, Trends can achieve much more than this. As an emerging launch platform that has provided a new definition for "ICM," Trends' success has revealed the infinite possibilities of "information tokenization."

Mutual Benefits for Creators and Users in the Trend-Capturing Process

In addition to the 66 SOL reward from the event itself, muper, the proposer of the Chinese name "Solara," had already earned over $20,000 in creator income by around 10:30 AM today. He expects to earn over $100,000 in creator income on the Trends platform soon and has promised to give back to the community.

You might recall the "Binance Life" meme from BSC a while back. The proposer of the well-recognized concept "Binance Life," KOL Chen Jian, initially received no earnings until Binance proactively offered a reward and manually sent it to him. Chen Jian's idea not only led to the "Binance Life" meme coin, which broke the $500 million market cap, but also ignited the BSC meme bull market.

Binance was generous, giving Chen Jian 100 BNB, a reward exceeding $100,000. But this is an extremely rare case, and it was a stroke of luck to encounter such a generous incentive from Binance. In most cases, the income from meme tokens ends up in the pockets of the meme issuers, leaving creators with nothing.

The most famous example is "Sad Frog" Pepe. This globally sweeping cultural symbol's namesake meme coin $pepe currently has a market cap close to $3 billion, ranking 50th among all cryptocurrencies. However, Pepe's creator Matt Furie has not been able to gain any earnings from the high market cap of the Pepe coin.

Moreover, this situation where creators receive nothing can lead to conflicts between creators and meme coins, causing a successful meme coin to fall into trouble. ChillGuy is another IP that has gone viral from TikTok to Douyin, and its namesake meme coin peaked at a market cap of over $500 million. However, at a critical moment when the market was thriving, ChillGuy's creator initiated a lawsuit over copyright issues. Consequently, market sentiment reversed immediately, leading to a significant decline.

The revenue-sharing mechanism of Trends.fun perfectly addresses this major issue in the meme market. Trends.fun allows creators to receive returns through spontaneous market value discovery via its incentive mechanism. With "Solara," we can see that Trends.fun has achieved a positive feedback loop—guiding and inspiring a broad community of crypto players' creativity, allowing creators to gain a supportive audience during the creative explosion, and maintaining this relationship post-success, with creators giving back to the community. Creators no longer need to rely on the generosity of a specific party but can directly benefit from capturing social media trends in the market.

Another Definition of Information Capital Market, ICM

When players hear "ICM," their first reaction is often to launch platforms like Believe and icm.run. Under this definition, "ICM" refers to the "Internet Capital Market," which essentially provides the infrastructure for Web2 companies to issue tokens and raise funds on the blockchain.

In contrast, Trends.fun's "ICM" stands for "Information Capital Market," which simply refers to the infrastructure for tokenizing tweets on Twitter.

Many might think that the "Internet Capital Market" is the track currently receiving strong support from Solana, but Trends.fun's "Information Capital Market" is also receiving significant backing from Solana. In a landscape where various meme launch platforms are caught in homogeneous competition, Trends.fun's "tweet tokenization" has garnered support from numerous industry stars. Just look at the impressive list of investors below:

Investors include Solana co-founder @aeyakovenko, Solana Foundation chair Lily Liu, Jupiter co-founder Meow, Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic Eden co-founder Zhuoxun Yin, and others.

Trends.fun has achieved near-zero barriers to tweet tokenization: users can issue tokens for any tweet on Twitter with a very simple process and smooth experience, with costs as low as about 0.016 SOL. The platform also provides a transparent data dashboard for each tweet token, covering the number of holders, real-time market cap, trading dynamics, and creator information.

As the platform's name suggests, Trends.fun encourages users to create tokens around content and reflects or captures real trends on social media through token price performance driven by real monetary value. Any behavior that manipulates social media interaction data (such as likes, retweets, comments, etc.) through bots will be exposed before token price performance. Users can create tokens based on a tweet link without providing initial liquidity and can earn a 20% trading fee incentive. In this process, tokens effectively serve a dual role: as both information filters and value capture tools.

Trends.fun will also support the tokenization of more social media content, such as TikTok, and we can see a vast content trend prediction market already emerging and poised for robust growth. Users of Trends can not only try to create content that aligns with trends but also capture the current hot trends in real-time and even predict and invest in potential viral content before trends take shape.

This represents a positive cycle of content creation and even content tokenization, the most effective trend-capturing mechanism for social media, and a unique prediction market.

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