Original Title: "In just 3 days, the market value exceeded $150 million. What does the launch of 'Binance Life' on Binance Alpha mean?"
Original Author: Golem, Odaily Planet Daily
The market does not want people in the crypto circle to have a peaceful National Day holiday. The U.S. government shutdown and Bitcoin hitting new highs may not make you feel like you've missed out on anything, but if you missed the Mid-Autumn Festival explosion of Meme coins on the BSC chain, that would indeed cause anxiety.
Under CZ's call, three popular Meme coins have emerged on the BSC chain in recent days: Binance Life, PALU, and 4.
The Meme coin 4, deployed on October 1, currently has the highest market value at $250 million; PALU, which has been repeatedly shared by Binance officials and CZ as a community mascot, saw its market value surge from about $3 million to $60 million after unexpectedly launching on Binance Alpha on October 7, with a 2000% increase in just one hour.
However, in terms of popularity and attention, Binance Life currently has the greatest influence. This Meme is derived from the Douyin (TikTok) viral figure Hu Chenfeng's "Apple vs. Android" theory, comparing Binance to "Apple" in the crypto world, creating the community catchphrase "Drive a Binance car, live in a Binance community, enjoy a Binance life."
At 18:00 on October 7, Binance Life successfully launched on Binance Alpha, becoming the first Chinese Meme to go live on Binance Alpha and the highest market value Chinese Meme coin in history, with its market value skyrocketing from $0 to a peak of $150 million in just 3 days. With the launch of Binance Life on Binance Alpha, Chinese Meme coins in the format of "Binance + xx" have completely flourished on-chain, including Binance employees, Binance teams, Binance bulls, Binance models, Binance communities, Binance thinking, Binance era, Binance spirit…
The current influence and achievements of Binance Life, aside from the "ambiguous interactions" between CZ and He Yi, are also greatly attributed to the on-chain leaders.
On-chain leaders gather again, floating profits exceed $6 million
In the world of Memes, the influence of on-chain leaders is immense. On one hand, they can indeed bring in substantial buying power, and on the other hand, their influence helps spread Meme coins more widely. However, due to the evolution and maturity of the Meme gaming market, many on-chain big players from the TRUMP era have either abandoned or reduced their public on-chain operations. Yet, "Binance Life" has rarely seen a gathering of major Chinese on-chain players, including 0xSun, Lengjing, Wang Xiaoer, Shen Da Gaocai Sheng, and Laser Cat.
According to GMGN data, Lengjing has invested $75,000, holding 1.23%, currently with floating profits exceeding $1.65 million, and has not sold; Wang Xiaoer has invested $171,000, holding 1.19%, currently with floating profits exceeding $1.54 million, and has not sold; Shen Da Gaocai Sheng has invested $1,920, holding 1.13%, currently with floating profits exceeding $1.53 million, and has not sold; 0xSun has invested $251,600, holding 0.39%, currently with floating profits exceeding $300,000, and has not sold.
As shown in the image above, the top five leaders currently have a total floating profit exceeding $6 million. However, players who haven't made as much profit need not worry too much, as the on-chain liquidity is only around $500, and floating profits can only be considered as such for now. The thriving scene on-chain makes one feel as if they are back in the Meme bull market earlier this year, where the main character was Solana, but now it has shifted to Binance and BSC.
Binance Life ignites the Chinese Meme craze
Chinese Meme coins are not new to explosive popularity. Previously, there have been several rounds of Chinese Meme crazes on the Solana chain, including Spring Festival mascots, the movie IP of Nezha, and the IP of Black Myth: Wukong, but these Chinese Memes had very short lifespans and low ceilings. Besides having a narrow narrative, another important reason is that most investors believe that Chinese Memes are almost impossible to gain greater liquidity on CEX.
The "Binance Life" meme is closely linked to Binance and has received responses and engagement from CZ and He Yi, leading some firm believers to think that its launch on Binance Alpha is highly likely. The final outcome was as expected, with Binance Alpha launching "Binance Life," its market value surpassing $100 million, and more importantly, breaking the stereotype among most investors that Binance would not or could not list Chinese Memes.
Thus, as the first Chinese Meme coin to launch on the Binance platform, "Binance Life" successfully opened the ceiling for Chinese Meme coins, sparking a thorough and global Chinese Meme craze on BSC. The community also joked that in the past, Chinese people could only buy foreign "garbage," but now they want to make foreigners take on Chinese Meme coins.
The enormous wealth effect of "Binance Life" has made overseas Meme communities drool, eager to integrate into the Chinese community, with well-known overseas KOL Ansem also posting to seek entry into the BSC Chinese community.
Some savvy overseas investors and Meme players have finally thought to monitor the wallets of Chinese on-chain leaders, inquiring on Twitter.
Foreigners asking for the wallet addresses of Chinese KOLs
In recent days, the crypto circle has made outstanding contributions to spreading Chinese culture and influence…
Standing at the center of the bull market: Binance
It cannot be denied that in 2025, Binance stands at the center of the bull market. The sooner one realizes this and follows in the footsteps of CZ and He Yi, the sooner they may be able to make money. The world's largest crypto liquidity hub, the unparalleled power of its founder's crypto IP, excellent product and market operations, positive effects on the community, and attention to community trends are factors that have allowed Binance to thrive in this bull market, achieving significant results in the wallet market, L1, and Prep DEX.
The Binance wallet was launched at the end of last year and faced much controversy at its inception. However, since the launch of Binance Alpha, the Binance wallet has now secured the top position in terms of trading volume and user activity, capturing 90% of the crypto wallet market according to Dune data.
Under the leadership of Binance founder CZ, BSC has also flourished this year, especially in the Meme coin sector. Solana's competitor is not Ethereum but BSC, which is the highest praise for CZ and BSC. According to DeFiLlama data, the 24-hour DEX trading volume on the BSC chain has surpassed Solana, reaching $4.141 billion, making it the number one in the entire network. Meanwhile, the 24-hour fees on the BSC chain have also surpassed Tron, reaching $2.48 million, firmly holding the top position in the entire network.
In the Prep DEX sector, Aster, which has been heavily promoted and given high expectations by CZ, has directly created a wave of Prep DEX market, with Aster's platform trading volume and revenue once surpassing Hyperliquid, becoming the leader in Prep DEX.
It is precisely because of Binance's continued success that its reputation and brand power continue to grow, leading the community to play with Hu Chenfeng's "Apple vs. Android" theory on Binance (Note: "Apple vs. Android" refers to the blogger categorizing all excellent, elite, and superior things as Apple, while inferior, cheap, and bad things are categorized as Android).
However, just as Hu Chenfeng faced backlash after his rise to fame, Binance's influence is gradually becoming "overbearing." Meme coins and projects with obvious Binance labels and symbols can receive resource tilt, but this may ultimately lead to a backlash. A few years ago, the Ethereum ecosystem collectively "to V God" for entrepreneurship, which appeared prosperous on the surface but ultimately left Ethereum in disarray; now the entire crypto circle seems to have a trend of "to Binance/CZ" entrepreneurship. Will Binance ultimately face a similar backlash? And when that time comes, how will Binance respond?
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