1. Binance Alpha: Airdrops, Earnings, and Ecological Flywheel
Do you remember the fierce competition between Meituan and JD's food delivery services back in the day? Daily red envelopes worth 15 yuan were simply impossible to spend. Now, a similar scenario is unfolding in the crypto world. With the launch of Binance Alpha, the profits from new project launches have been completely ignited, and earning hundreds of dollars from a single transaction is no longer a fantasy.
2. The Magical Alpha Earnings
What is called a bull market is sometimes truly made in Binance.
Since the on-chain meme lost the favorable conditions of being listed on Binance, we haven't seen a "big golden dog" with a market value of tens of billions.
In contrast, the Alpha sector has seen a succession of hundredfold coins emerging: from $MYX to $AVNT
And then to the BSC ecosystem's $ASTER
Imagination has been shattered time and again.
Even more outrageous is that since May, Binance has provided an average of nearly $30,000 in "free" earnings per account through Alpha's interactive airdrops.
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3. The Institutional Logic of Alpha
If the short term is a carnival of earnings, then the long term is Binance's deep foresight.
Since the launch of Alpha in April this year, almost all new coins cannot avoid Alpha:
Either Alpha + Contracts
Or Alpha + Spot
Or Alpha + Contracts + Spot
Or just Alpha
Binance uses this mechanism to:
Compliance: Replace vague listing fees, enhance transparency, and avoid gray operations
Activity: Users trade to chase airdrops, increasing sector liquidity
Cost Reduction: Project parties significantly lower market-making costs by leveraging user behavior
Valuation Gains: The platform increases capital market premiums through active data and user growth
This is reminiscent of the PDD 100 Billion Subsidy from back in the day:
Users want tangible benefits
The platform wants data
Projects want liquidity
The result is a virtuous cycle.
4. Long-term Balance Under Interest Exchange
Binance is very clear that users are "shearing sheep" for points.
But this is exactly what it wants: users gain real benefits (for example, maintaining a monthly basic living line of 500 yuan)
Binance gains data, liquidity, and market valuation
This means that the Alpha mechanism is not a short-term activity, but an ecological flywheel that can operate in the long term.
In the short term, this is a carnival of earnings and benefits;
In the long term, Alpha may become one of Binance's most representative strategic mechanisms.
As the saying goes:
"Money comes from the wind."
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