Written by: TM

Translated by: Tim, PANews

I probably shouldn't publish this article because it's too incisive. Let's dive deep into the world of crypto marketing: a masterclass in psychological tactics.

If you don't know what psychological tactics mean? It means your entire adult life has been manipulated.

Welcome to the world of Meme wars.

Milady

Example 1: Kalshi's Entry into the Crypto Market

Let's start with Kalshi. This is not spreading FUD; in fact, I admire their execution. I'm just sharing personal thoughts on events related to Kalshi, and of course, what is said here is unverified.

As the hype around Meme coins fades, prediction markets are starting to gain attention. Some KOLs have begun to push this narrative, including John Wang.

There is no doubt that prediction markets are fairer than Meme coins. Meme coins are a brutal 1 to 1000 game, while prediction markets at least balance the odds. But to be honest: the fanatics of the crypto market love tokens, and that has always been the case.

So the question becomes: how to capture market share from Meme coins without issuing new coins while challenging top platforms like Polymarket?

The answer: psychological warfare

Here's what happened:

John Wang signed a contract with Kalshi even before the official announcement.

In the months prior, social interactions and researcher citations boosted the attention on his account.

When the news was finally released, the promotional campaign was coordinated: news media, influencers, and "research" pages all reported the same KOL's hiring news.

News reports about hiring a cryptocurrency KOL

This was framed as a major event, as if Kalshi had just poached an executive from Google or Apple.

A simple yet clever psychological tactic: turning personnel changes into a full-blown marketing campaign.

Kalshi is not just entering the crypto space; they are making it look like a paradigm shift.

They spent money hiring these websites, research institutions, and influencers to discuss this announcement. A personnel change that caused a stir. Kalshi officially enters the crypto market, with momentum comparable to FAANG stocks going public.

A simple but effective psychological tactic: they released the announcement and turned it into a large marketing campaign.

Is John Wang the marketing manager of Kalshi?

Example 2: ai16z Flywheel

Now, let's talk about ai16z.

This idea is genius. It made people (including myself) genuinely look forward to the future of Crypto x AI.

The script goes like this:

They launched a Meme DAO around the idea of tokenizing the venture capital giant a16z.

Marc Andreessen himself responded, validating the viral value of this Meme.

Suddenly, the entire industry’s attention was focused on this "new AI fund."

Then came the product launch: Eliza AI Agent.

It quickly shot to the top on GitHub. The timing was perfect, and the hype was unstoppable.

Shaw showing off

But at its core, it's just a GPT wrapper. To put it simply, it's just connecting the API of existing large language models to the front end, nothing groundbreaking.

Who cares? In fact, no one cares. The product is useful, the atmosphere is right, and that's enough.

The psychological tactics here are not just about technology; they are about narrative.

Joining the ai16z DAO has become a status symbol. Just like wearing a Rolex watch in the early days, being an "ai16z partner" means you are already an insider, and this title attracts developers from top universities and wealthy believers.

The DAO's market cap soared to $2.5 billion (but with laughably low liquidity). The flywheel effect was thus formed: hype attracts liquidity, liquidity attracts investors, and investors generate more hype.

But then the question arose: how to cash out without ruining the chart?

The answer: you don't need to. Instead, ai16z "sells" their technology to other crypto AI projects in exchange for up to 10% token allocation agreements, gaining marketing support in return.

And the result? A flood of half-baked AI projects. Support, pump, and dump.

Shaw after dumping free crypto AI tokens

The psychological tactics worked. Liquidity was drained, and now ai16z is planning a comeback.

The Essence of Psychological Tactics

The problem is: the same trick cannot succeed twice.

Once people see through this ploy, it has no market. The public will turn to chase the next novelty. This is why many projects keep recycling those old buzzwords:

• Airdrop
• Roadmap
• Buyback
• Flywheel
• Economic model

If you hear these, the project is merely in its early stages. In this market, empty talk is outdated; delivering products is the hard truth.

Welcome to the Meme War

Today's crypto marketing is not advertising; it's war.

Narrative is the weapon, interaction is the ammunition. Every announcement, every collaboration or controversy is a battle for mental share.

Winning projects are not just selling technology; they are also executing a coordinated psychological warfare: weaving stories, Memes, and strategies that the target audience is willing to believe.

Not everyone plays by the same rules.

So if you want to capture market share in this industry, you better arm yourself. Assemble your team like a Roman general preparing for conquest.

Because in the crypto space, it's a war.

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