Original Author: Alex Liu, Foresight News

Recently, a Web 3 football fantasy game called Football.Fun quickly gained popularity after launching on Base. A certain KOL stated that he turned $100,000 into $200,000 in just 5 hours, and then turned $200,000 into $300,000 in 11 hours, making a profit of $200,000 in less than a day.

With such a strong wealth effect, what exactly is Football.Fun?

Project Overview

Football.Fun is positioned as an "on-chain fantasy sports platform," fully deployed on Base. Players can own and freely trade football player tokens, build fantasy teams, and participate in matches. Player cards can be traded on the AMM market like meme coins, and users can obtain player shares by opening player card packs to form teams. The system automatically calculates points based on real football matches and rewards outstanding player holders after the weekly events (weekend and midweek matches).

Currently, the game features top players from the five major European leagues (Premier League, La Liga, Bundesliga, Serie A, Ligue 1), with a maximum of 25 million shares issued per player. Mike Dudas, a partner at 6th Man Ventures, stated that Football.Fun is like "adding liquidity to SoRare's player cards," and "this model directly ties to football fans' interests, making it easy to attract fan participation."

Launch Performance: Rapid Data Growth

In just two weeks since its launch, Football.Fun's on-chain data has shown explosive growth. According to on-chain data panels, the current total locked value (TVL) of the platform exceeds $10 million, with over 10,000 participating wallet addresses, and the platform has collected approximately $1.5 million in transaction fees.

On August 24, the daily trading volume reached a historic high of $14.85 million. Meanwhile, the discussion around the #FootballFun topic on social media continues to rise, with many players sharing profit screenshots or discussing strategies.

The total market capitalization of the platform's player tokens (i.e., the total market value of all players) has reached over $100 million, peaking at $150 million and currently falling back to $100 million. Players earn profits by trading shares of star players.

Team and Funding

The Football.Fun project was founded by Adam (@AdamFDF_), and currently, no further specific information about the founders has been disclosed.

On July 18, 2025, the project announced the completion of a $2 million seed round of financing, led by the sports investment firm 6th Man Ventures (6 MV), with other investors including Devmons, Zee Prime Capital, Sfermion, and The Operating Group.

Mechanism Analysis

Football.Fun's economic model differs from traditional game rewards and is closer to on-chain trading games. The only native trading currency in the game is "Gold," which is pegged to USDC on the Base chain in professional mode, with 1 Gold always equal to 1 USDC. Players use Gold to purchase player shares, which can only be traded in the game market and cannot be directly withdrawn; players selling shares will receive Gold as profit.

The platform charges a fixed 5% base transaction fee for each transaction. Additionally, to prevent excessive market impact from large sell-offs, the system will introduce a dynamic fee mechanism in cases of large sell-offs and trading surges (the tax rate increases during large sell-offs, and additional fees during abnormal trading, reportedly up to 25% according to community feedback).

According to official information, the initial sale of player packs raised $2.5 million, of which $2 million was used for liquidity and the remaining $500,000 for marketing. This funding provided initial liquidity for the game's launch. Thus, the project's main sources of income include: funds invested by players when purchasing player packs and transaction fees generated from player trading. It is important to note that currently, Football.Fun does not have additional tokens or dividend designs; players' earnings essentially come from buying low and selling high: by purchasing player shares at a low price and selling them to other players after the price rises, thus earning the difference in Gold (USDC).

Like other "meme coin" projects, the sustainability of this model is questioned. Currently, Football.Fun's gameplay does not generate a direct income return mechanism for players; its profitability depends on the continuous influx of new users and market activity, with the project's income mainly coming from issuance and transaction fees, raising concerns about its health and long-term viability.

How to Participate

To enter Football.Fun, you need to prepare a wallet that supports the Base network (such as MetaMask) and connect to the game interface. The game offers two modes: "Free Trial (FTP)" and "Professional (Pro)."

The trial version is open to all users, and upon entry, players receive 300 season points and 3 player packs. After completing beginner tasks, players can also receive 1,100 initial Gold without investing real assets; the professional version requires players to pre-load USDC on the Base network to exchange for an equivalent amount of Gold.

Once players have Gold, they can go to the "Trade" page to purchase shares of any available players. When purchasing players, the game displays information such as the player's team, position, age, future schedule, and historical performance. Each player comes with a contract for 4 matches upon purchase (i.e., can participate in 4 rounds), and once the contract is exhausted, players must renew it to continue earning points.

It is worth mentioning that the game currently does not require holding a separate "platform token"; all transactions are completed using Gold (USDC). This means that the main entry barrier is spending USDC to purchase player shares (or earning Gold through tasks in the free mode), and then sharing rewards based on team performance in the automatically held seasons. In summary, anyone can start playing with zero barriers, but to trade on the secondary market at scale and participate in rankings, a certain amount of capital and research on match conditions is needed.

Community Feedback and Controversy

Since its launch, Football.Fun has generated high community engagement, with many players sharing their strategies and profit insights. Some community members have posted about how to seize new player issuance prices and turn a profit (new player speculation). In player discussions, potential players (such as PSG's new star, Ballon d'Or contenders, etc.) are listed, and experienced players advise newcomers to invest moderately and pay attention to match schedules.

However, this game has also sparked controversy. Some observers believe that Football.Fun's profit model mainly relies on the influx of subsequent players. Some community users even jokingly refer to it as a "football Ponzi scheme." Critics point out that if the hype fades and new players dry up, the interests of later entrants may be harmed; and since reward distribution is linked to shareholding and match performance, whether it is truly fair has also been hotly debated.

The project officials have not provided a clear response to these concerns, only emphasizing the game's mechanisms. Overall, Football.Fun demonstrates vitality in attracting new players, but it is accompanied by players' concerns about the sustainability of the model. In this rapidly developing early stage, the market remains cautious about its future.

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