🧐 The 100th Issue of Binance Alpha: The Meaning of Exploration | Seeing the Inclusive Nature of Web3 Amidst the Noise——

Binance #BinanceAlpha Airdrop has surpassed 100 issues: Isn't it a bit incredible that we've reached a hundred so quickly?

Let me share my journey with Alpha over these hundred issues——

Having immersed myself in the crypto world for these years, I've witnessed too many ups and downs.

From the early chaotic days of on-chain farming, to the crazy cycles of contract leverage, and now to the competition among various platform ecosystems, to be honest, there are very few things that have kept me engaged on a daily basis over the years.

Binance Alpha is one of them!

Many people ask, why bother participating in such a small opportunity? I think this mindset is problematic; the opportunities in WEB3 emerge from many small events. Participation is the only rule to maintain your connection with the industry—first participate, then summarize, and finally find opportunities!

Don't dismiss any wealth; the chance for change may be hidden within it. But if you don't participate, you'll never have a chance!

Speaking of which, I wasn't among the earliest to engage with Alpha. When it first launched, I habitually observed first.

It wasn't until around the 5th issue that I realized, I can't miss this opportunity; I must get involved. Now at the 100th issue, aside from missing a couple of days in between, I have been diligently setting alarms to earn points almost every day.

Watching it evolve from a niche attempt to a daily habit for hundreds of millions of users is quite moving——

This circle has never lacked new concepts, but very few have truly implemented the idea of "inclusiveness."

Let me share my feelings after participating in so many issues:

1️⃣ It’s not just a money-making tool; it’s a gateway for the masses into Web3——

I remember when I used to bring newcomers into the space, I would spend two days teaching them about private key management, how to use blockchain explorers, and reminding them not to click on unfamiliar links. But now, my first suggestion to newcomers is: Come on, just play with Alpha for a month.

This is its most brilliant aspect—simplifying the threshold for Web3.

No need to remember seed phrases, no need to calculate gas fees; spending just 1 minute a day to complete basic tasks allows you to accumulate points, redeem airdrops, and even engage with different public chain ecosystems through these projects.

Many older parents and relatives, who have no idea what the crypto world is, have learned to use their phones to earn points. For them, there’s no need to understand too much; they just open their accounts daily, buy a few, sell a few, and then wait to collect and sell coins, which is akin to scanning a QR code on the street to collect eggs!

So, at the beginning of May, when there were more opportunities than participants, many people managed to earn a few thousand U in a month with their families, effortlessly.

Interestingly, I have a friend from a traditional industry who had never been exposed to Web3 before. He only heard me mention that it was profitable and risk-free, so he brought his wife and parents along to keep earning points.

Later, he would occasionally chat with me, discussing stablecoin investments, and even talking about risk control in DeFi mining. This path of "growing while earning" is more effective than any tutorial.

Web3 has been shouting about inclusiveness for so many years, but very few have truly achieved it. Alpha has realized this in the simplest way: allowing ordinary people to naturally enter this world while obtaining certain returns.

Once more people and money come in, a portion will inevitably convert into real users and capital in the crypto space, and the foundation of the ecosystem will truly be solidified.

2️⃣ Value is hidden in criticism: Being scrutinized means it’s really doing something——

Over the years of investing, I’ve summarized a rule:

If something is profitable, it can never satisfy everyone and will inevitably face criticism. Projects with no criticism are either newly launched or have no users.

Alpha has never been short of criticism—too little profit, hard to grab, rules changing too often, risk control too strict. But in my view, criticism isn’t necessarily a bad thing.

Because criticism is essentially an expression of "expectation." People criticize the small profits because they have genuinely earned from it; they complain about the frequent rule changes because they care about the opportunity.

Throughout my participation, I have witnessed multiple evolutions of Alpha:

High-point monopolized airdrops introduced a first-come-first-served opportunity for low-point users;

If first-come-first-served was not feasible, a second-phase claim was introduced;

If risk control caught multiple accounts earning points, facial and slider verification was introduced;

If the TGE model kept crashing, various models and Booster activities were introduced…

This responsiveness is truly rare in the crypto space.

I have seen too many projects treat user feedback as decoration, closing the door to harvest profits, with rules written like ancient texts, and when problems arise, customer service only sends template replies, leaving users with no place to voice their complaints;

But Alpha is different. Both CZ @cz_binance and Yijie @heyibinance are genuinely involved in solving problems. I often see Yijie active in various comment sections, responding positively to useful opinions and suggestions, and the feedback team evaluates them.

In the crypto space, platforms willing to listen to criticism and address issues are a hundred times more reliable than those that only boast. The ability to lay rules out in the open and adjust mechanisms based on user feedback is true competitiveness.

Moreover, Alpha's rule adjustments always have a core logic: lowering the threshold to a fairer level, making studios and script users bear higher costs.

In a platform like Binance, with its scale and risk control system, no one can rely on clever tricks to long-term exploit the rules. Those who can last are still the ordinary people who treat Alpha as a serious endeavor.

3️⃣ What has Binance Alpha brought to the industry?

I think this is a very crucial question——

The impact that Alpha has brought to the industry is far more than just a tool for earning profits.

Since Binance integrated Alpha with its main application, new projects wanting to go public must first pass through Alpha, completely revitalizing the rhythm of the entire industry.

In recent months, I have clearly felt an improvement in project quality: from early unknown small profits to projects like NEWT and SAHARA that have seen several times growth after launch, to regional projects like NXPC that can make waves in the Japanese and Korean markets, all proactively using Alpha as their debut stage.

Behind this is CZ's strategic foresight—using the platform's traffic and user base to compel project parties to genuinely value the experience of ordinary investors.

What’s even more interesting is its impact on the landscape of regional exchanges. In the past, platforms like Korea's Upbit and Japan's BitFlyer had almost no competitors due to their local advantages, making it difficult for outsiders to shake them.

But early users could enter the market through Alpha; for example, NXPC had its on-chain trading open 90 minutes early through Alpha, allowing for easy arbitrage of 2-3 times when it officially launched on the exchange. This wealth effect directly pressured regional platforms to accelerate their listing pace, or else their market share would be eroded.

In the past, this was unimaginable.

As He Yi said: "Wallet airdrops and Alpha fundamentally respond to the real needs of users."

It allows project parties to achieve more precise user outreach, gives ordinary users low-threshold participation opportunities, and further pushes exchanges from merely earning trading fees to "deepening ecological inclusiveness."

What Alpha will change is the underlying logic of the entire industry—from a game of information asymmetry among a few to a true co-construction of the ecosystem by the majority.

Conclusion: In a restless circle, "authenticity" is the rarest——

The crypto space has never lacked in the cult of personality and innovation traps; what it lacks are sustainable opportunities. Alpha may not be perfect; profits vary, mechanisms have room for optimization, and airdrop quotas are always in short supply, but it has at least achieved one thing:

It allows ordinary people without backgrounds or technical skills to earn stable returns in this highly uncertain market through their time and patience. This stability is more precious than gold.

Watching it progress from skepticism to the 100th issue, and seeing more and more ordinary people enter Web3 because of it, I suddenly feel that this is how the industry should be—less myth-making, more inclusive attempts; less closed-door creation, more sincere listening to users.

As for those still entangled in the rules, perhaps it’s worth considering from a different angle: In the crypto space, how many platforms allow you to criticize them yet still encourage you to spend a few minutes participating every day?

Being able to achieve this is a strength in itself. Looking forward to the 500th issue!

@binancezh @binance @BinanceWallet @cz_binance @heyibinance #BinanceWallet #Binance

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