In the cryptocurrency industry, the term "brand" is often difficult to define. It is not built on advertising budgets like traditional tech companies, nor can it fully rely on the personal charisma of its founders. Especially when users are spread across the globe with diverse cultural backgrounds, how can a platform express "who we are"?

In July 2025, Bybit provided its answer: "#IMakeIt".

This was a brand refresh and a structural experiment. It included updates to the Lite App, visual systems, payment products, and attempted to open a collective expression about identity, self, and belief through a phrase that everyone can repeat, rewrite, and reconstruct—"I Make It".

The project was driven by one of Bybit's youngest management team members: Claudia Wang.

When she took over as Bybit's Global Brand Head at the age of 24, she faced considerable attention and skepticism. But as she believes in the "I Make It" philosophy, true growth often comes from persisting through doubts and proving oneself through challenges.

In her view, "I Make It" is not just a brand language but a restoration of the spirit of crypto-native users: a daily practice of choice, persistence, and participation.

So, where did this brand refresh come from, and where is it headed?

Here is her account: about the formation of the concept, the design of the path, and her own practice and experiences within it.

1. What kind of event is "#IMakeIt"?

"I": Making every user feel involved

"Bit by bit, step by step," this was the first phrase spoken by Bybit founder Ben Zhou when he started his entrepreneurial journey.

Through the cycle of "Listen, Care, Improve," Bybit has navigated through difficult moments with the belief of "putting users first." As of May 2025, Bybit's global registered user count has exceeded 74 million, marking its growth into one of the world's leading cryptocurrency trading platforms.

Putting users first and making friends with them is Bybit's core experience. Because of this, the team ultimately chose "I" as the core symbol of its brand culture and visual system—if every "I" can find a sense of participation within this system, then the brand truly exists.

In Bybit's brand dictionary, "I" is not just a letter in a sentence but a structural design about identity, expression, and relationships.

Claudia: "I" represents innovation, symbolizes infinity, and also stands for "me"—every user can achieve themselves on the platform. Additionally, "I" carries a bit of the Noah's Ark metaphor. For everyone who wants to be propelled forward, we are that ship that can take you further and safer.

Every "I" deserves to be seen.

This concept is reflected not only in the philosophy but also throughout every detail of the products, designs, and services.

Claudia: We are about to launch a Lite version of the app featuring minimalist design, along with a comprehensive upgrade of the app interface, with the new user experience going live at the end of the month. Meanwhile, the visual language will become more humanized, concise, and of higher quality. In the second half of the year, we will also launch a series of new products and asset services, including Card Pay, to further promote the popularization of cryptocurrency.

In addition, to ensure that "I" truly lands globally, Bybit has designed differentiated implementation plans in different countries:

• In Brazil and Argentina, users can scan to pay, supporting not only USD but also cryptocurrencies like Solana and XRP, with some regions offering 10% cashback on card payments. Cryptocurrencies are entering daily consumption scenarios as a "lifestyle";

• In Southeast Asia, Bybit is deeply engaging with communities, creating knowledge entry points for users through educational content and local languages;

• In Europe, the platform focuses on strengthening compliance systems and diversifying asset choices to build user trust.

"We don't want to push a standardized template; we hope every 'I' can define its own Make It version," Claudia said.

"Make it": Conveying the belief in persistence and limitless possibilities

If "I" is the starting point for building connections between the brand and users, then "Make It" represents the independent paths each individual takes within this system.

In her conversation with brand head Claudia, she mentioned that this slogan stems from a genuine feeling: "When both life and the market are in turmoil, what do you rely on to stand firm? It's faith, choice, and persistence."

This seemingly simple slogan actually originates from the real-life experiences of many users.

For example, Carlos (a pseudonym), a young man from a small town in South America. He is not a trader and does not understand technical analysis, but he opens Bybit every day. Not to invest, but to preserve his meager salary that is constantly devaluing.

In his eyes, this platform is not a financial tool but one of the few things he can hold onto while battling reality.

Carlos is not the only example. In many places in Africa, Southeast Asia, and Latin America, there are young people like him. They may not speak fluent English and have never read the Bitcoin white paper, but they have answered a question through their actions: What is the meaning of crypto?

Reference reading: "Stablecoins, a cashless payment reform for 5 billion people"

Behind the platform, some people are trying to turn this belief into a tangible experience. Claudia is one of them.

Many people are curious: how does she, at just 24 years old, lead the entire brand strategy upgrade?

Four years ago, when she first entered the crypto field, almost no one was optimistic about the industry's prospects, but she made her decision.

Claudia: At that time, my friends were all interning in traditional finance or the internet, thinking crypto was incomprehensible and too wild. But four or five years later, they are slowly starting to pay attention to it.

For her, the greatest meaning of "Make It" is "no limits."

Society and traditional customs often tell you what age you should do what, which industries are considered respectable, and which paths are more secure.

But she does not believe in this.

From her first day at Bybit, she continuously broadened her path: starting as a management trainee, first serving as a Business Manager in the COO's office to familiarize herself with the company's operational logic from a senior perspective; then, she delved into multiple new business teams to refine execution. Ultimately, she entered the Marketing department and led the entire brand strategy upgrade.

"As long as you don't limit yourself, don't limit the future, and believe that what you want to do can be made real, then you really can achieve it," she said. "This is my deepest realization over the years."

For her, this is not just a spiritual slogan but a reality she fulfills every day.

Her daily rhythm starts at eight in the morning and ends late at night. During the day, she frequently collaborates with global business lines, while at night, she processes documents and strategizes. She often says, "I hardly have any real rest." But this density and intensity are the choices she has made.

When asked how she persists, she said: "First is mental strength; you must have the belief of 'I Make It' to endure; second is physical fitness, because we often have very little rest and irregular sleep. So a strong body is really important. This is a key reason I can keep going. I Make It is not just a mental aspect but also a physical one."

In her view, "I Make It" is not just an encouraging slogan but a capability of continuous practice: daring to choose in the face of the unknown, daring to persist in the face of doubt, and still being able to move forward in the face of fatigue.

She smiled and said, "There isn't a day that isn't a challenge, but there isn't a day that isn't a Make It."

2. The future is here: Telling Bybit's new story

If you walk into Bybit's Dubai office, you will notice an interesting phenomenon: no executive has an independent office. Ben and Helen work at high tables in the open area, with the tea room nearby, so anyone getting water will encounter them.

This seemingly simple space design actually reflects the deeper logic of corporate culture.

"We want everyone to maintain high-frequency communication without a door blocking the exchange. At the same time, we hope to minimize the sense of hierarchy within the company," Claudia explained.

She shared a moment from when she first joined: "I was Helen's Business Manager at the time, and she often guided me on many things. Out of habit, I called her 'Teacher Helen,' but she firmly refused to let me do that. At Bybit, everyone is called by their first name, including our CEO Ben."

At Bybit, the flat management structure not only brings about efficient workflows but also inspires an "Always Day One" entrepreneurial spirit. Here, every idea can be seen, and every employee is encouraged to propose innovations and personally drive them to fruition. All of this is the daily practice of the "I Make It" spirit.

Claudia once participated in a brand design project where the initial draft was completed excellently, and the team thought it could go live directly. However, after submitting it for review by Helen and Ben, they still provided detailed feedback, such as:

• Is this color sensitive to certain religions?

• As a female designer, have you conducted research on male users?

Ben once told the team: "You must take yourself seriously first, or others won't take you seriously." This statement serves as a reminder for individuals and applies to products as well. When the team truly pushes things to the extreme, users will feel trust and value.

In Claudia's view, "I Make It" is not only a slogan for external communication but also the real state of the team day in and day out:

Claudia: I have always believed that Bybit has a very clear spirit, which is to uphold standards and raise requirements at all times. Even when not in a difficult situation, this attitude is equally important—it drives us to continuously raise our goals and strive for higher standards. 'I Make It' is essentially a manifestation of this belief.

And how to transform "I Make It" from a slogan into a recognized and memorable brand expression is a challenge they are continuously addressing. The hardest part is not designing a set of symbols but establishing a consensus.

Claudia said, we hope that when people see an "I," they think of Bybit, and even recognize the "orange I" as our brand symbol, which is quite a challenge.

To this end, the Bybit team is trying to embed "I" into product naming and brand recognition systems, gradually building a cognitive path centered around "I." For example, copy trading is iCopy, liquidity products are iFlow, and the incentive mechanism is called I Make It Possible.

Next, Bybit also plans to expand "I" into more concrete role paths—from content co-creators and ecosystem builders to growth partners for the new generation of crypto users; at the same time, new tags like "#BuildOnBybit" have quietly gone live, facilitating diverse connections among developers, partners, and community participants.

In summary, whether it is the visual language of the brand refresh, the bits of persistence in user stories, or the team's dedication to excellence behind the culture, Bybit's proposed "#IMakeIt" is not just a slogan but a continuously evolving system project.

It grows from the users and is also shaping the users in return.

"Branding is not the work of a single department," Claudia said, "It is a construction that involves everyone."

And this construction around "I Make It" has only just begun.

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