📌 #Binance HODLer Airdrop Phase 30: Towns $TOWNS Project Analysis｜Bringing Discord on-chain, aiming to be the "Messaging Protocol Layer" of Web3?

The latest Binance HODLer airdrop is here again, and the quality is quite good. Holding BNB is one of the small joys of the bull market;

This time, there are two projects, $TOWNS and $PROVE, with more inquiries about Towns @TownsProtocol. Let's first write about the research and price analysis of this project:

The recently launched HODLer Airdrop Phase 30 project is Towns Protocol, a protocol attempting to bring "communication" on-chain.

In simple terms—

You can think of it as a Web3 version of Discord + Telegram, but the difference is that its core logic is not to build an app, but to provide a complete set of open-source communication protocols—

Including on-chain space creation, message permission control, end-to-end encryption, and an NFT-based "group member system."

1️⃣ Project Positioning: On-chain Communication Infrastructure—

Towns is not a new app, but a protocol stack that allows developers to freely build "decentralized group chats."

Its goal is to create an "Ownable + Programmable + Tokenized" chat system, mainly used in:

Web3 community governance (DAO, NFT projects, on-chain collaboration), supporting composable application scenarios with "in-chat trading," and building long-term relational social networks associated with identity, reputation, and assets;

Focusing on three things: ownership, encryption, programmability.

Compared to "on-chain social," it is more like creating an "on-chain messaging layer."

In summary:

Towns Protocol is positioned as "the blockchain of communication," aiming to replace traditional centralized messaging platforms and provide community tools for value accumulation, especially suitable for Web3 communities, DAOs, and NFT projects.

It is not here to compete with Telegram for users; it wants Web3 to truly have its own group chat infrastructure.

2️⃣ $TOWNS Token Mechanism: Incentives, Governance, and Operational Resources

Total Supply: 10.128 billion tokens

1) Uses: Space creation, membership mechanisms, network fees, governance voting, token burning

2) Architecture: Multi-chain deployment (Base / ETH / BNB), but the main protocol logic runs on Base;

3) Deflationary Design: A portion of $TOWNS is burned during protocol usage, binding activity levels with supply and demand dynamics;

4) Additionally, TOWNS has established the River Eridanus Association and Towns Lodge to manage protocol funds and token distribution, emphasizing transparent governance and long-term incentives.

Summary: Although the total supply is not small, the use case design is clear, with real economic scenarios and burning mechanisms; the mid-term value depends on whether the ecosystem is actively utilized.

3️⃣ Current Ecosystem and Cooperation Progress: Acceleration Phase and Project Advantages;

What can be seen in the project is: although it has just started, the financing, team, liquidity, and exchange lineup can be considered "top-tier," with significant narrative.

Currently, it has launched on most mainstream exchanges: including Coinbase, Binance, Bitget, Bitunix, Bitvavo, etc., focusing on the concept of native assets on the Base network;

Liquidity Cooperation: Building a Uniswap v4 liquidity pool with Arrakis Finance, and supporters include Base founder Jesse Pollak, who has publicly supported it multiple times.

On the application layer, there are already multiple clients (Towns App, Sendit, Propeller, etc.), with more community developers gradually joining;

4️⃣ Market Performance and Price Strategy Observation—

Current Price: $0.032

24h High: $0.035

Market Cap: Approximately $66 million, FDV approximately $3.3 billion

Circulating Supply: Approximately 18.7%

24h Trading Volume: Over $140 million, with decent market enthusiasm;

Airdrop + Staking: Supports an additional 50% reward, with a lock-up period of 30 days; a $1 million reward pool promotes staking community competition.

Short-term: The airdrop has just been released, and there is selling pressure, but community enthusiasm remains, suitable for focusing on staking rewards + market rally strength. If you haven't sold yet, it's advisable to wait and see, but not to chase blindly;

Mid-term: Wait for signals of ecosystem implementation, such as increased activity in Spaces and more integrated use cases, which may be the next wave of value release triggers;

Long-term: If you believe in the "on-chain social/communication" track, then Towns is an early native asset worth positioning, with narrative potential far exceeding current price performance.

5️⃣ Conclusion—

Towns is not just "on-chain chatting"; it is more like building a set of communication protocol infrastructure that can be co-created, composable, and incentivized for the entire Web3 world.

For friends who received the airdrop, if you haven't sold yet, it might be worth paying attention to staking and community activity;

For those looking to position in the mid-term, it’s also fine to wait for the product to show real data curves before making a judgment.

Pay more attention to Binance HODLER airdrops:

https://www.binance.com/zh-CN/bnb

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