Original Author: Mable Jiang (X: @Mable_Jiang)

I am very pleased to announce the founding of Trends: Trends is a social protocol anchored in value, dedicated to advancing the boundaries of information finance. At the same time, this marks a farewell to a chapter of my journey: my full-time work at FSL has come to an end, but I will continue to support the company as an advisor. I will write a longer piece to reflect on this extraordinary journey.

Trends has received early support from many outstanding founders and angel investors, whose trust in the vision has provided us with both motivation and responsibility: Anatoly Yakovenko, Lily Liu (Solana Foundation), Meow & Siong (Jupiter), Yu Hu (Kaito), Bryan Pellegrino (LayerZero), TN Lee (Pendle), Cindy Leow & David Lu (Drift), Alice & James Zhang (Jambo Technology), Zhuoxun Yin & Tiffany (Magic Eden), Tushar Jain (Multicoin), Jerry Huang, Yawn Rong & Shiti Maghani (FSL), Su Zhu, Nicolas (Bonk.fun), GM (Dragonfly), and Jason Kam (Folius Ventures).

Through years of exploring the popularization of crypto applications, I have distilled three first principles:

• Every true breakthrough in Web3 innovation stems from significantly reducing the friction of value flow — the ICOs of 2017, the DeFi Summer of 2020, and even Pump.fun in 2023 have all proven this. The next wave of innovation will similarly be accompanied by a 100-fold increase in the efficiency of value flow.

• Tokens are essentially containers of information, and social media has long been the most active market for information; if every post could be mapped to a token, the flow of information and the flow of value will ultimately merge into one.

• The costs of on-chain issuance and value transfer will continue to decline, and social scenarios are already prepared for this integration.

Based on these reflections, we launched Trends: it will initially serve as an on-chain curation layer for X (formerly Twitter), then expand to any open content like TikTok, and ultimately grow into a social protocol operated in collaboration with on-chain capital (internet capital). Each piece of content has its own curve, volatility, and breakout point; accounts that continuously produce or discover high-consensus content will accumulate an on-chain reputation that is hard to fake.

AI is driving the cost of content production down to nearly zero. When views, likes, and even entire posts can be generated in bulk for just a few cents, on-chain capital becomes the only scarce and transparent signal of true consensus. Trends opens a pathway from belief to profit and loss: boosting views requires real money, while open protocols provide everyone with an equal opportunity to participate.

In my view, this is the true essence of "mass adoption": people's daily actions carry economic weight. Imagine, 1 like = 1 dollar: each click will automatically buy along the curve, and the exit multiplier can be preset. Opinions are positions, all in one step.

We are standing at the dawn of a new era.

We are defining a brand new asset class.

Shaping new behaviors has never been easy, but the trend is good.

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