TL;DR
·100+ brands (including Uber, Amazon, BMW) have integrated with XION
·800,000+ monthly active users, DAU/market cap ratio is the highest among all L1s
·18 million calls to the developer mobile toolkit
·25+ major news releases
In the first half of 2025, XION reached a turning point.
In just six months, XION successfully evolved from a chain abstraction testing ground into a fully operational platform supporting real-world consumer applications, institutional-grade infrastructure, and a global community. From supporting global marketing campaigns for Uber and Amazon to enabling institutional access through Anchorage; from launching DAVE—the industry's first mobile development toolkit—to bringing the "Promethean Fire" to five continents, XION is demonstrating to the world what happens when crypto "disappears."
Scalable User Adoption
"Bringing a billion users into the crypto world" often remains just a demo and a funding PPT.
At XION, this vision has become a reality: over 150 brands, including Uber, Amazon, BMW, Lacoste, LEGO, and Travelex, have launched marketing campaigns on XION through the EarnOS platform. These are not superficial integrations—they have collectively achieved over 35 million brand reach effects, attracting over 4 million users to engage deeply through AR experiences, social interactions, and digital rewards. The extreme simplification of XION's infrastructure has made all of this possible.
The key to achieving this scale is chain abstraction: users only need to log in with an email, without needing a wallet or paying gas fees, as all Web3 operations are automatically completed in the background, providing a front-end experience comparable to Web2. Brand feedback indicates that XION's performance even surpasses their traditional digital marketing campaigns, leading many brands to increase their future budgets.
This momentum has also extended to the developer ecosystem. Applications like Mercle, Talis, BlockX, Fractit, and BlazeSwap have launched on the mainnet, while Gods Legacy and Aura NFC are also live, with over 50 applications actively developing on the testnet. These products cover identity, art, social trading, gaming, and real asset tokenization, aiming to serve everyday users rather than purely crypto-native users.
Meanwhile, EarnOS has completed a $5 million funding round, continuing to build a future where "users own advertising revenue." XION is participating as a strategic partner. Together, they are constructing a new model—allowing users, rather than platforms, to profit from the $1 trillion digital advertising market each year.
The success of EarnOS and the flourishing of XION's consumer application ecosystem prove that blockchain can maintain efficiency while being "invisible," still performing outstandingly.
Gas-Free Transactions Using USDC
XION has become the first and only Layer 1 blockchain to support using USDC to pay gas fees. Users do not need to hold or exchange XION tokens; transactions are automatically settled using USDC in the background while still accumulating value for the ecosystem.
This upgrade is a key step in eliminating the "entry barrier" to crypto. Traditional Web3 users often drop off before their first transaction. XION's USDC gas-free mechanism allows them to use dApps in a familiar, natural way, significantly improving conversion rates for various activities and applications.
Institutional Infrastructure and Compliance
In the first half of 2025, XION significantly expanded its institutional access channels:
·Anchorage Digital now supports XION's custody, trading, and staking services, providing federal charter digital bank-level asset management for institutions.
·Ledger has integrated native support for XION, allowing over 6 million hardware wallet users globally to use it directly.
·XION has been listed on Bitvavo, HTX, Base, Axelar, and Aerodrome, further expanding liquidity and access channels.
·MiCA Compliance: XION released a white paper compliant with Chapter 2 (Title II) of the EU MiCA regulations, becoming the first Layer 1 to meet this regulatory standard.
These integrations broaden the types of users for XION and enhance its long-term competitiveness in both institutional and retail markets.
DAVE: The First Blockchain Mobile Development Toolkit
Most internet activities globally occur on mobile devices, yet Web3 has not achieved this.
To address this, XION launched DAVE—the first complete mobile development toolkit designed for blockchain, supporting 18 million mobile developers to directly access Web3 infrastructure without changing their existing development processes. Developers can continue using React Native, support biometric logins, integrate without wallets or mnemonic phrases, and access XION's full suite of abstracted technology stacks to build blockchain-native applications on iOS and Android.
DAVE has already supported multiple real applications and has become a core pillar of the XION developer ecosystem, providing a true path for mainstream mobile adoption in Web3.
Ecosystem and Developer Growth
In the first half of 2025, XION initiated several programs to support entrepreneurship and developers:
·Proof of Concept: One of the largest online startup competitions in Web3, awarding over $250,000 to mobile applications centered around "proof logic."
·XION House: Established in countries and regions such as the Asia-Pacific, Argentina, Brazil, India, and Nigeria, supporting local developer ecosystems.
·zkHack Berlin: Showcased innovative ZK applications built on XION, including proof of authenticity for whistleblowers and secure gaming infrastructure.
·Believathon: Attracted over 500 global developers, providing a complete "from idea to launch" pathway.
These activities collectively propelled XION to become one of the fastest-growing developer communities in the consumer Web3 space.
Community and Culture
XION has always prioritized community, especially evident in the first half of 2025:
·The Promethean Saga: Increased daily active users to between 50,000 and 100,000, with monthly active users exceeding 800,000.
·DAU/Market Cap Ratio: XION currently has the highest DAU to market cap ratio among all L1 projects.
·Proof of Creativity: Launched a creative incentive program in the fields of art, music, and film, with a total prize pool of $20,000, forming a long-term support plan for creators in the XION ecosystem.
XION places great importance on cultural shaping. Developers write code, and the community tells stories—both are equally important.
Influence and Momentum
As infrastructure and community expand, XION is also rapidly increasing its exposure in mainstream and crypto media channels:
·Adam Bates (former CMO of Cardano) joined XION as Head of Marketing;
·Burnt Banksy appeared on NASDAQ, NYSE, and Token2049 Dubai;
·XION has been featured in multiple media reports in Europe and the U.S.;
·XION even publicly expressed interest in acquiring Fyre Festival, aiming to explore core issues in Web3 that need to be addressed, such as "narrative control, trust, and redemption."
For XION, marketing is not a remedial action but an important tool to guide the next billion users.
Core Infrastructure Upgrades
The first half of the year has not only focused on application development but also included significant upgrades at the protocol level:
·Tripled block time, achieving instant finality;
·Added support for Session keys, Passkeys, and secure OAuth processes;
·Built-in bridging, staking, and governance functions;
·Cross-chain liquidity access achieved through Axelar and Base integration.
XION has also integrated with EigenLayer, supporting Actively Validated Services, expanding development tools for privacy, automation, and cross-chain communication. Now, developers can build consumer-grade applications based on infrastructure secured by over $14 billion in "re-staking."
Second Half of 2025
The foundation has been solidified.
In the second half, we will see more consumer-grade applications launched, deeper USDC gas applications, more institutional integrations, and global deployment of cultural and technical projects. More marketing activities, more developers, more users, more enthusiasm.
"The Promethean Fire" has been passed to a new generation of builders. If you are building a product, a narrative, or a community and want it to shine on-chain, now is the best time.
XION will not wait, and neither should you.
This article is from a submission and does not represent the views of BlockBeats.
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