In the first half of 2025, global non-fungible token (NFT) sales reached $2.82 billion, a slight decrease of 4.61% compared to $2.96 billion in the second half of 2024.

According to CryptoSlam data, despite the decline in sales, the market surged in the first quarter of this year, with sales reaching $1.59 billion, followed by a cooling down to $1.24 billion in the second quarter. January was the strongest month, with sales hitting $679 million.

In June, CryptoSlam reported that sales dropped to $388 million, reflecting an overall downward trend in the second quarter of 2025.

CryptoSlam's sales data measures primary and secondary sales of NFTs across different blockchains. Primary sales refer to the first sale of an NFT, typically minted and sold directly by the creator. Secondary sales refer to the resale of NFTs after their initial minting.

In the first half of this year, trading activity and average NFT sales value remained relatively stable. CryptoSlam shows that the monthly transaction volume in the first half of 2025 ranged between 4 million and 6 million, while the average value of NFT sales was between $80 and $100.

According to a report by DappRadar, NFT trading volume and sales numbers continued to decline in 2024, a trend that persisted into 2025. In the second quarter of this year, trading volume reached $823 million, a 45% decrease from the previous quarter's $1.5 billion.

Despite the drop in trading volume, the number of NFT sales in the second quarter of 2025 showed vitality.

DappRadar's trading volume data measures the total value of transactions on trading platforms or decentralized applications. Its sales number data refers to the quantity of individual NFT sales transactions.

Although the number of sales has declined over the past four quarters, the second quarter of 2025 broke this trend, recording 12.5 million NFT sales, despite lower trading volume. This represents a 78% increase compared to the previous quarter's sales numbers.

DappRadar stated that this indicates that even as NFTs become more affordable, interest in digital collectibles has not waned.

However, Aubrey Terrazas, Vice President of Marketing at the NFT platform Rarible, told Cointelegraph that the lower trading volume is a sign of a healthier and more sustainable market.

“We are moving beyond pure speculation into truly practical and community-driven projects,” Terrazas said. “Prices have normalized, but interest and innovation remain strong.”

Terrazas added that the higher sales numbers and lower dollar trading volume reflect increased accessibility and affordability driven by multi-chain growth and the rise of new ecosystems.

According to Terrazas, this indicates that the market is moving beyond previous hype cycles into a more mature phase. “Demand for digital assets remains strong, and we see NFTs providing real market strategies for partners to build loyal communities and unlock new revenue streams.”

In certain areas, interest in NFTs may be cooling, but standout releases still generate buzz. American rapper Snoop Dogg sold nearly one million NFTs on Telegram on Wednesday (July 9) in just 30 minutes, indicating that interest in the field still exists.

According to Telegram founder Pavel Durov, this batch of 996,000 NFTs from the new digital gift series on the TON blockchain generated $12 million in sales.

The head of NFTs at TON, using the username Zenith on X, stated that Snoop Dogg's success with NFTs on Telegram could spark “a new NFT narrative.”

Related: Polygon's "most complex" hard fork Heimdall 2.0 will be deployed on Thursday

Original article: “NFT Sales Reach $2.8 Billion in H1 2025, While Trading Volume Plummets”

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