The next step in the evolution of infofi must be to combine with "capital." @Yarm_AI has proven this point.
The project team has launched the infofi platform, exchanging free quotas for promotion, with the ultimate goals being twofold: people (users) and funds (transaction volume). However, currently, the infofi platform, represented by Kaito, faces the following issues:
1/ AI-generated content is rampant, and users are banding together, essentially mocking the platform's algorithms in an attempt to maximize profits through collusion.
2/ Volume ≠ actual adoption and transactions. An overwhelming amount of short-term promotion does not necessarily lead to user conversion and actual purchasing power.
Yarm's "antidote": provide a framework for Yapper
In Yarm, promotional activities can only earn early mining shares, rather than direct token airdrop incentives. To receive rewards, Yapper needs to share deposit links with users and encourage their participation. Compared to before, now, Yapper not only needs to build influence and earn user trust but also persuade users to deposit funds into designated protocols.
The improvements are evident; the project pays for real users and funds, not just "influence."
However, this mechanism also has its issues:
First, the coverage is limited; the current mechanism can only target some DeFi or PayFi projects that are still in their early protocol stages.
Second, the appeal to KOLs (Key Opinion Leaders) is reduced; a more complex monetization path may affect KOLs' willingness to participate. KOLs are more likely to engage only when the project itself is of high quality and there is a prospect of substantial rewards from early deposits.
Overall, it is a very good experiment. I will participate in it.
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