Since 2024, "on-chain hot money" has been repeatedly staged. From the MEME frenzy in the Solana ecosystem to the reversal narratives on new public chains, the sentiment in the primary market continues to spill over into the secondary market. Against this backdrop, the competition for early assets has become the next round of struggle among exchanges. In this race of "discovery and listing," a seven-year-old exchange, BitMart, is quietly completing its transformation.

Earlier, BitMart officially launched BitMart Discovery, positioned as an innovative asset zone for "discovering and trading early on-chain assets." Unlike traditional listing channels, this zone emphasizes the growth potential of projects and user participation, opening a brand new entry point for users looking to seize golden opportunities.

Alpha Hunter's Exchange Replica

What does Alpha mean in the Crypto world? It means information asymmetry and excess returns. BitMart Discovery is precisely a platform replica tailored for these "Alpha hunters."

According to official information, the screening mechanism of BitMart Discovery is based on three core dimensions:

• Real-time on-chain data monitoring: Dynamically screening projects through indicators such as on-chain trading activity, Holder growth, and DEX depth;

• Community and topic heat assessment: Introducing external data sources and social media heat to measure the potential explosiveness of projects;

• Multi-dimensional risk control model: Constructing a dynamic risk control mechanism to filter out risky projects.

Behind this mechanism, BitMart is attempting to seize traffic in fierce competition through differentiated "asset discovery capabilities." Currently, the zone has already launched over 20 projects in different directions, covering hot narratives such as public chain infrastructure and Meme ecosystems, including cases that have achieved rapid volume and rising popularity after launch, validating its platform capabilities in capturing early assets and providing users with a forward-looking and practical participation entry.

From Project Screening to User Participation: The Off-chain Alpha Express

As the narratives in the crypto industry become increasingly diverse, the speed and quality of asset discovery are becoming the core competitiveness of exchanges. BitMart Discovery was born in this context—it is not just a new listing zone but focuses on the mechanism of "active discovery + rapid verification + stable listing." When on-chain narratives are just emerging and community heat is beginning to show, it completes asset screening and listing first, helping users capture the next DOG, TURBO, AERO, or even PEPE at the earliest opportunity.

For users, what is the core pain point of early assets? It is "knowing but hard to participate." Although more and more users can catch glimpses of potential projects through social media or community intelligence, only a minority actually participate. High-threshold DEX operation processes, complex slippage and MEV protection mechanisms, and fragmented on-chain ecological experiences—these real barriers constitute the invisible threshold to Alpha.

Now, BitMart Discovery integrates the three steps of "discovery—participation—trading" onto a centralized platform, creating a low-threshold, high-efficiency way for users to participate in early assets. Here, users do not need to perform cumbersome cross-chain operations, install wallet plugins, or face liquidity risks such as on-chain front-running, slippage, or sandwich attacks. By simply completing the standardized operation process within the centralized platform, users can acquire and trade assets. This extremely simple and stable operating experience not only significantly lowers the technical threshold for users but also allows the on-chain dividends, originally limited to a minority, to potentially achieve large-scale reach and release.

What BitMart Discovery builds is both a "bridge" to on-chain Alpha and a key channel for extending CEX value upward—helping users capture early value faster, more steadily, and more securely in the information-exploding crypto world.

Discovery is the Future: BitMart Builds a New Growth Engine for Centralized Platforms

In the new cycle, the competition for liquidity has already shifted to the "projects not yet mainstream" stage, and only trading platforms with discovery and execution capabilities can gain the upper hand in market rhythm. BitMart Discovery is a concentrated embodiment of this capability system; it not only expands the exchange's asset discovery capabilities but also reshapes the path and efficiency for users to obtain Alpha, reinforcing the platform's irreplaceability in the off-chain asset participation path. As the market gradually enters a mature new stage, whoever can establish a high-speed channel between assets and users first will grasp the dominant power of the next growth dividend.

And BitMart is quietly accelerating on this path.

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