The price of cryptocurrency exchange WhiteBIT’s token, WhiteBIT Coin WBT, climbed more than 30% in the last 24 hours after the exchange announced a high-profile partnership with Italian football club Juventus.

Under a new three-year deal, WhiteBIT became the “official cryptocurrency exchange” and “official sleeve partner” of Juventus, according to a press release.

Starting with the FIFA Club World Cup in 2025, the exchange’s logo will be featured on the right sleeve of the club’s Men’s First Team jersey.

The exchange described the agreement as a strategic collaboration focused on digital innovation and fan engagement. The price of its token surged shortly after the announcement was revealed.

It’s worth noting that leading stablecoin issuer Tether has recently expanded its stake in Juventus to over 10%.

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