The wallet sector is becoming increasingly competitive, is Bitget Wallet carving out a new path to "reach the masses"?

CN
11 hours ago

Original | Odaily Planet Daily (@OdailyChina)

Author | Ding Dong (@XiaMiPP)

Wallet competition intensifies, is Bitget Wallet paving a new path to the masses?

In the eyes of most people, Crypto remains a highly virtual and elusive field. The world of Web3 is filled with technical jargon, complex processes, and hard-to-understand "on-chain rules." For ordinary users, especially newcomers to Web3, this world is not friendly: when creating an account, they don't understand what a "mnemonic phrase" is, and when they want to transfer funds, they encounter issues like "insufficient Gas fees"; they also have to select chains and addresses during operations, and a small mistake could send their assets into a black hole. What was meant to be an experience of the freedom and efficiency of "decentralization" feels like stumbling into a closed world reserved for geeks and financial experts.

The new upgrade of Bitget Wallet is precisely aimed at solving this problem. From product design to functional details, Bitget Wallet revolves around a core question: how to make Web3 truly serve everyone?

From exploring the on-chain financial world to buying a cup of coffee with cryptocurrency, Bitget Wallet attempts to break the "elite barrier" of the crypto world, transforming Crypto from "exclusive" to "shared," and from a technical tool to a part of daily life.

I. A Brief History of Bitget Wallet's Evolution: From Tool to Ecosystem Transformation

Survival Period (2018-2019): The Breakthrough of Multi-Chain Aggregation

Looking back at 2018, the crypto world was still in the "foundation-building" stage. At that time, the main task of wallets was one thing: to ensure that assets are "stored securely and transferred smoothly." Bitget Wallet (formerly BitKeep) chose a different path from the very beginning. It was the first to lay out a "multi-chain aggregation engine," supporting cross-chain operations for mainstream chains like BTC and ETH, solving the problem of users frequently switching and operating in a multi-chain environment.

At that time, most wallets were still "going their own way" within their respective ecosystems, while Bitget Wallet had already begun to build cross-chain bridges. In this phase, it established its technical tone: security, compatibility, and efficiency.

Explosive Period (2020-2024): The Super Connector of DeFi

In 2020, the DeFi Summer wave swept in, and users began to seek opportunities to "make money with their assets" rather than just holding them: from liquidity mining to staking rewards, from participating in IDOs to exploring various emerging protocols.

Bitget Wallet accurately perceived the shift in user behavior, being the first to integrate mainstream DeFi protocols like Uniswap and PancakeSwap, allowing users to complete all operations easily within the wallet without needing to switch DApps, copy addresses, or frequently change chains. At this point, Bitget Wallet transformed from a simple "asset container" into a user's on-chain "wealth assistant."

Reconstruction Period (2025 Upgrade): The Web3 Hub Serving Daily Life

Entering 2025, Bitget Wallet was no longer satisfied with just being a "good tool," but extended its reach into broader life scenarios such as payments, trading, wealth management, and exploration. The core of this brand upgrade is to transform the wallet from a "single tool" into a "versatile and user-friendly Web3 entry point" through the deep integration of technology and scenarios, making it a part of daily life rather than an abstract technical field.

II. Seamless Experience in Four Major Scenarios: Hiding Technology Within Convenience

To achieve this goal, Bitget Wallet systematically restructured its product system, refining the experience around the four most common and easily problematic usage scenarios—trading, wealth management, payments, and exploration. The aim is not to add more functions but to reduce friction; it is not only about showcasing technology but also about hiding complexity. Truly achieving "Crypto for Everyone," making the wallet not just a tool but an almost imperceptible yet indispensable life assistant.

1. Trading: Redesigning On-Chain Decision Paths to Make Avoiding Pitfalls the Default Configuration

For most participants in on-chain trading, information asymmetry and operational thresholds always exist.

A new project might be announced in a Telegram group, or a friend might send a picture. You want to keep up but find yourself unsure where to check if the contract is safe, which pool has better liquidity, whether the slippage will be too high, or if you have enough Gas fees prepared. Not to mention, buying in and taking profits at the right time requires constant monitoring and manual operations, making the process tedious and error-prone.

This is the background for Bitget Wallet's redesign of the on-chain trading experience: not to provide more functions but to make the decision path clearer and the process more reliable.

First is the reconstruction of information sources. The Golden Dog Radar module plays the role of "filtering" and "alerting," monitoring the deployment and trading activities of hot projects on chains like Solana and BSC, and combining contract security analysis with on-chain fund dynamics to timely push potentially valuable new projects, with a 90% success rate for signals pushed 24 hours later. For users who don't have time to scan chains, check contracts, or track fund flows, this is a starting point that saves effort.

Of course, trading signals are just the starting point; whether to follow up and how to do so still requires judgment. Bitget Wallet provides the Hot Picks module based on daily hot topics and AI filtering mechanisms to help users quickly identify market potential assets.

On the operational level, Bitget Wallet has covered over 130 public chains, supporting limit orders, allowing users to automatically execute trades within a preset price range, effectively avoiding emotional trading; it has built-in dynamic slippage optimization and MEV protection mechanisms, automatically splitting the optimal path to reduce trading costs and failure rates, while identifying potential risks like front-running and sandwich attacks; combined with the cross-chain Gas deduction feature (GetGas), users only need to pre-load mainstream assets to navigate the multi-chain ecosystem without preparing Gas change for each chain, making cross-chain transactions smoother.

Additionally, Bitget Wallet responds quickly, staying close to industry trends, continuously optimizing product experience and trading functions. In response to the high volatility of meme trading, it has introduced built-in risk control mechanisms to further enhance trading security. Recently, it became the first platform in the entire network to support Believe's internal trading, allowing users to view real-time K-lines and opening progress, enabling one-click participation without needing to switch pages or copy contracts, making the trading experience more convenient and efficient.

From a user experience perspective, Bitget Wallet packages the entire process of "discovery → judgment → setting → ordering → replenishing Gas → exiting" into one wallet, minimizing the "friction" between decision-making and operation. In other words, it doesn't make decisions for users but makes it easier for users to make decisions.

Overall, this round of product transformation regarding "trading" does not attempt to create a fully automated, risk-free system but rather fills in several key links in a process that was originally highly fragmented and burdensome, making the entire path more complete.

It addresses not "I can't," but "I don't know where to start" and "I'm not sure how to continue." This point may be more important for many non-professional users.

2. Wealth Management: Making Earnings Happen Automatically Rather Than Pursuing Them Deliberately

On-chain, there are actually many options to generate earnings from assets. However, the gap between "knowing there are earnings" and "actually earning" often involves a long list of operational processes.

For many ordinary users, this is not easy. When opening a new project's page, you need to understand the protocol logic, calculate annualized returns, find the correct contract address, switch to the right chain network, and then operate liquidity pools or participate in staking yourself. If you want to try multiple protocols, it means repeated switching and learning. Even if you are not a complete novice, this "detailed" on-chain wealth management can often be daunting.

Bitget Wallet offers a relatively straightforward solution: simplifying complex processes so that users can complete all operations on one interface. It provides everything from stable income-type current wealth management to various configuration options in one go, without needing to switch to external DApps.

The structure of wealth management products is also very clear. The core is a current wealth management mechanism built around stablecoins, with interest rates fluctuating based on market dynamics, reaching up to 50% at times. The advantage of these products lies in flexible redemption and relatively low risk, making them suitable for position management during unclear or volatile market conditions. For users who do not pursue extreme returns but want to ensure their idle funds are not wasted, this product logic is relatively friendly.

In addition to stablecoins, the platform also offers wealth management options for mainstream assets (such as BGB, ETH, SOL, BNB, stETH, TON, etc.). These products often yield slightly higher returns but are also more dependent on market fluctuations.

If the first two types of wealth management products still require users to actively participate in selection, the recently launched Hold2Earn module is closer to an "automatic participation earning" model. Users only need to hold specified assets (such as JitoSOL, MSOL, weETH, and various tokens) in their wallets, and the system will automatically calculate and distribute interest without requiring staking operations or manual participation in any protocols. This is suitable for users who "don't want to fuss but also don't want to waste."

It is worth mentioning that although Bitget Wallet encapsulates most wealth management operations within its native interface, it still retains enough openness for users willing to explore further. Through the "Discovery" page or DApp browser, users can access other mainstream DeFi protocols and engage in more complex or personalized asset management.

Overall, this "structured, encapsulated + expandable" design approach is not meant to solve all on-chain wealth management issues but to make those links where most people get stuck lighter and shorter, allowing users to more easily find suitable wealth management methods and be more willing to truly try them.

3. Payments: Bridging the Virtual and Real Worlds, Making Crypto Assets Truly "Usable"

In the crypto industry, using wallets to "store coins" and "transfer funds" has long been routine, but truly integrating these assets into daily consumption processes is not easy, as on-chain payments are either cumbersome or not accepted. This is also the problem Bitget Wallet aims to solve in the "payment" scenario: not to use Crypto to "disrupt the payment system," but to allow it to serve as a supplementary means that smoothly integrates into the existing consumption structure.

To this end, Bitget Wallet's shopping feature integrates global cryptocurrency payment channels and service scenarios, allowing users to easily complete daily purchases such as booking flights, reserving hotels, and topping up phone credits with cryptocurrency. In overseas markets, users can also place orders directly on international platforms like Amazon, Flipkart, Booking, and Agoda, achieving a one-stop global payment solution for crypto assets. Currently, Bitget Wallet is connecting various life scenarios such as e-commerce, travel, and entertainment, covering users' comprehensive consumption needs from online to offline.

On this basis, Bitget Wallet is continuously expanding its PayFi capabilities, having integrated crypto payment gateways like Solana Pay and Paydify, supporting offline merchants for QR code payments. Additionally, the Bitget Wallet Card, a cryptocurrency debit card, is set to launch soon, covering major regions including the United States, Europe, and Latin America, providing users with a more free and convenient payment method.

Of course, this payment system is still being improved. The current number of supported products and merchants is limited, and user experience to some extent relies on the service quality of partners. However, it is clear that Bitget Wallet's approach is not about single-point innovation but about gradually building an ecosystem that allows crypto assets to be spent, making payments not just a "possibility" but truly "usable."

4. Exploration: Lowering the Barriers to Entry, Turning "New Opportunities" into "Low-Risk" Experiences

For many, the first step into the crypto world is not investment or transfers, but rather a desire to "see what is here."

However, the reality is that this step often keeps many people outside the door. New projects in Web3 are constantly emerging, and each popular ecosystem has its own tools, processes, and incentive mechanisms. For newcomers, participating in airdrops, playing DApps, or grabbing test coins requires first figuring out addresses, chain networks, and interaction methods, while also worrying that a wrong click could lead to asset loss. The exploration process itself feels like an experience of trial and error in a black box.

Bitget Wallet's approach in this area is not simply to tell users "where to go," but to build a more structured and convenient exploration path, helping users easily take their first step into Web3.

To this end, the wallet has established a unified "exploration entry," aggregating core functions such as DApp browsers, interactive tasks, airdrop activities, and testing tools, avoiding the need for users to switch back and forth between various pages and platforms, lowering operational barriers and enhancing the overall experience.

For example, when it comes to claiming test coins, many users often get stuck at the first step due to "lack of water"—unable to find stable faucets, facing high claiming thresholds, low limits, and frequent failures, missing out on the first wave of profit opportunities.

To address this pain point, Bitget Wallet has launched a one-stop test coin claiming service, integrating multiple popular ecosystem faucet entries, with simple operations and quick deposits. More importantly, some partner projects have opened exclusive quotas specifically for Bitget Wallet users. For instance, in the Sahara testnet, users can claim 0.2 Sahara each time through Bitget Wallet, significantly higher than other channels, achieving true "more claims, faster claims, and stable claims," allowing you to no longer worry about test coins and easily participate in early opportunities.

Of course, exploration will still come with uncertainties. The risks of new projects cannot be completely avoided, and the on-chain environment itself is not static. Bitget Wallet does not attempt to shield users from all risks, but it significantly reduces the difficulty of "starting exploration" through a unified interface, simplified paths, and guiding mechanisms. For novice users, this attention to detail may not be obvious, but it often determines whether they can continue on their journey.

III. Returning to Value Proposition: From Asset Container to Life Hub

With the development of crypto technology and the blockchain ecosystem, the role of crypto wallets has undergone significant changes. From the initial "asset storage" tool to today's "life assistant," crypto wallets are gradually becoming an important hub connecting the Web3 world with real life.

According to Bitget's “2025 Global Cryptocurrency Wallet Usage Trends” report, 48% of users conduct transactions through wallets, 46% use them to earn rewards or airdrops, and 40% for payments. More than 30% of users track market dynamics, participate in on-chain DApps, and acquire new tokens through wallets. This data indicates that the functionality of wallets is no longer limited to "storing coins," but is gradually becoming a multi-purpose tool that supports daily life.

Wallet competition intensifies, is Bitget Wallet paving a new path to the masses?

Bitget Wallet aligns with this trend by providing users with a platform that integrates payment, investment, and yield management. Its design consolidates multiple scenarios, replacing the cumbersome experience of frequently switching tools in traditional Web3, allowing users to manage their on-chain identity, assets, and financial opportunities more conveniently through a single wallet.

Bitget Wallet is transforming the complex technology of Web3 into everyday capabilities that everyone can access, understand, and use. This is not only a technical innovation but also a profound response to user needs. Its value lies not in how much BTC it can store, but in how many possibilities for life it can unlock, meeting users' practical needs across multiple domains.

From investing in a potential token to buying a cup of coffee, from exploring the on-chain world to participating in global finance, Bitget Wallet represents a trend towards the popularization of Web3, where the crypto world is no longer exclusive to a few technical elites but an ecosystem that everyone can participate in and benefit from.

“Crypto for Everyone” is a commitment to the future: no matter who you are or where you come from, you can find your place in this digital realm. Bitget Wallet empowers everyone to explore, create, and benefit, turning ordinary people from bystanders into participants and shapers of the crypto world. It makes crypto technology a link connecting life and the future, igniting everyone's infinite imagination for the digital age.

Disclaimer: This article is for general information and illustrative purposes only and does not constitute legal, financial, or investment advice, nor should it be construed as an offer, solicitation, guarantee, or promise of any virtual asset product or service. The products or services described herein carry risks and may not be suitable for all jurisdictions, and may be restricted or prohibited in certain areas.

Users should assess compliance responsibilities based on the applicable laws and regulations of their respective jurisdictions and seek independent legal, tax, or other professional advice when necessary.

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