The airdrop narrative of 2025 has quietly been rewritten. In the past, "farming" relied on speed and diligence, but now this game has entered a whole new phase—the algorithm era, or the Mindshare era.
Kaito AI, as a representative product of the InfoFi network, transforms on-chain social behaviors into structured data through the "Yap-to-Earn" model, guiding the redistribution of attention through points and leaderboards, and building a brand new "mouth farming" logic: it is no longer mechanical interaction, but a competition of content, dissemination, and algorithm weight. Many projects, after introducing the Kaito mechanism, have shown a high correlation between social media volume and market prices before and after their token launches. Social activity is no longer just a promotional result; it has become a key variable affecting airdrop distribution and market expectations.
Here are some known crypto projects that have allocated airdrop shares to Kaito users and Yappers, as well as Kaito's own airdrop situation:
Kaito's Own Airdrop
Total Supply and Distribution: Kaito AI has a total supply of 1 billion $KAITO tokens, of which 33.3% (approximately 333 million) is specifically allocated for airdrops, while 10% of the tokens are distributed to the initial community and ecosystem.
Eligibility Criteria: Eligible participants include users who have accumulated Yaps points through social media interactions and content creation, as well as users who hold Genesis NFTs at the time of the snapshot.
Distribution Basis: Kaito's airdrop aims to incentivize user participation and contribution, and is distributed based on factors such as Yaps points, Genesis NFT holdings, and contributions to the ecosystem.
Many projects choose to collaborate with Kaito, conducting airdrops through the Kaito platform or targeting Kaito Yappers and holders to incentivize community participation and promotion. Here are some cases:
Huma Finance (HUMA)
Huma Finance plans to allocate 0.5% of its tokens to reward Huma Yappers, while part of the rewards will also be distributed to the broader Kaito ecosystem to promote PayFi and Huma's adoption.
According to the tweet time distribution and event analysis on the X platform, late May was the most intense discussion period of the year, with multiple positive events triggering a surge in social platform activity. In the previous April, the release of Huma 2.0 and its integration with protocols like Solana, Jupiter, and Kamino also briefly activated the DeFi community's enthusiasm.
LOUD
LOUD launched through the "Initial Attention Offering (IAO)" mechanism, with the entire participation path closely relying on Kaito's product system. Users must post on the X platform mentioning LOUD and establish on-chain reputation on Kaito to qualify for the IAO whitelist or participate in the public sale. Additionally, LOUD's weekly token fee refund mechanism is also distributed based on Kaito's Mindshare leaderboard.
According to Grok's analysis of tweet time distribution data, June 1 was the peak of the year's activity, concentrated around multiple events such as the completion of the token IAO, the listing of $LOUD on Meteora DEX, the distribution of leaderboard rewards, and significant price fluctuations. The token plummeted 25.28% within 24 hours of its launch, triggering intense debate over whether "Loud is a Meme or the true SocialFi."
Story (IP)
The Story project allocates airdrop rewards to Kaito Genesis NFT holders and high-quality content creators related to Story, with rewards based on long-term contribution data since 2023.
In 2025, Story quickly became a hot topic on the X platform with the mainnet launch and the listing of the $IP token. According to tweet time distribution and core event analysis, mid-February (from February 11 to 27) was the peak discussion period of the year, with continuous posts from the platform's official account and core users, as well as the simultaneous release of exchange listings, airdrop activities, and market sentiment, collectively pushing the project to a high level of social attention.
Berachain (BERA)
Berachain distributed 1.25 million $BERA to social contributors and explicitly stated that users who qualify for social airdrops and hold Kaito Yaps accounts will receive additional rewards.
According to data on the X platform, during February when Berachain's mainnet officially launched and the $BERA airdrop was released, social interactions and market sentiment rose in sync, constituting the peak period of the year's volume.
On the day of the mainnet launch, Berachain simultaneously initiated a large-scale airdrop of $BERA (accounting for 15.8% of the total supply, with a market value of $632 million) and achieved simultaneous listings on multiple exchanges, including Binance, Coinbase, and OKX, with the highest price reaching $14.99 within the day. Active trading, airdrop participation thresholds, and price fluctuations collectively drove strong attention on social platforms, with estimated tweet views reaching millions and market topic share exceeding 70%.
Wayfinder (PROMPT)
Wayfinder allocated 40% of its PROMPT tokens to the community, including 5 million PROMPT allocated for Kaito AI's social task plan. Among these, 4 million PROMPT were distributed to users who reached the "Emerging Yapper" level (100+ posts) and shared relevant content, while another 1 million PROMPT were allocated to "Emerging Yappers" with Yaps points below 90 but above 0. KAITO holders also received an additional 30% reward.
According to time distribution and discussion density analysis, mid-April was the peak of Wayfinder's social volume for the year, primarily driven by the official launch of $PROMPT, activation of trading on multiple platforms, opening of airdrop claims, and Wayfinder's active response to the MEV attack incident.
Initia
Initia's airdrop details state that 5% of the tokens are allocated to active Twitter users, which, combined with Kaito's incentive methods, represents the airdrop share allocated to Kaito users.
In the first half of 2025, the modular blockchain project Initia gained significant attention on the X platform due to its mainnet launch, token issuance ($INIT), and support from Binance Launchpool. According to publicly available dynamics on the platform and mainstream crypto media, mid to late April marked the absolute peak of its social volume, with key events erupting, including the mainnet launch, $INIT listing on multiple exchanges, opening of airdrop claims, and a daily trading volume reaching $816 million, leading to a dual leap in market attention and liquidity for the project in a short time.
From the discussion content, the heat in April was primarily driven by the three factors of "mainnet launch + airdrop + price increase," accounting for nearly 65% of the overall topic share. Entering May, the focus of discussions gradually shifted to governance issues, particularly around the doubts regarding Proposal 39, sparking widespread discussions in the community about the transparency of Initia Foundation's governance. The platform's official account also responded multiple times and revised the proposal to maintain community trust. Meanwhile, after reaching an all-time high of $1.44 on May 13, $INIT retraced to $0.6975 by early June, indicating a cooling of market enthusiasm, and social discussions also stabilized.
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