Today, the DeFi project World Liberty Financial, abbreviated as WLFI, which is associated with the Trump family, officially released a tweet on X, openly supporting the BSC cultural mascot meme coin $B "BUILDon" and purchased approximately $25,000 worth of $B. The news caused a stir in the market, with the token's market value skyrocketing from $40 million to $140 million within 20 minutes, and it is currently quoted at $180 million.
This is not the first time WLFI has publicly supported a "MemeCoin," and it reveals a clear logical chain from WLFI, USD1, Fourmeme, Binance Alpha, to the BNB Chain stable asset strategy. The narrative of using memes to "advertise" stablecoins is rapidly taking shape.
Buildon Receives Strong Endorsement from Binance Alpha+WLFI Within a Week
In fact, $B is not a new coin; it was first launched on the BNB Chain through the Meme Launchpad platform Fourmeme back in April this year.
As early as the beginning of April, clues about $B were already hidden in the images of Fourmeme's tweets, and the accompanying text of this tweet on X was "Through the Meme forest, the final clue is waiting."
Initially, the trading pair was bound to BNB, with a market value fluctuating between $2.5 million and $5 million. Although the market cap was not low, the trading activity was generally average, and it did not attract widespread attention in the early stages.
Buildon reached a turning point in mid-May. On May 15, the BUILDon project team officially announced the addition of $USD1 as a core trading pair. This marked a structural transformation and was the first step for $B to become linked with the WLFI ecosystem.
From that moment on, the narrative of $B shifted from being the BNBCHAIN mascot to becoming the core token bound to USD1, beginning to carry the liquidity of USD1 and laying the groundwork for greater "cooperation" in the future.
On May 17, just two days after adding the USD1 trading pair, BUILDon announced a trading competition for USD1 in collaboration with the Fourmeme platform, with a prize pool of up to $200,000, provided by the BUILDon project team.
In the event details, BUILDon stated that the event aimed to "become the first on-chain project to fully support and integrate the USD1 stablecoin and will actively respond to BNB Chain's mission to promote USD1."
Data also confirmed this, as during the following days of the event, $B accounted for over 50% of the total trading volume of $USD1 across the entire chain, becoming the actual main pool for USD1.
Four days later, BUILDon went live on Binance Alpha, alongside $MERL and $TGT, but the link provided by Binance in the tweet directly led to the trading page of $B. However, the market reaction was tepid, receiving far less attention than tokens like MERL, with the price only rising by a maximum of 50%.
This morning, WLFI officially announced on social media its support for the meme project $B and completed the token purchase operation through an on-chain address. Following this announcement, the market price of $B rapidly surged, with its market value rising from approximately $40 million to about $150 million in a short time, significantly increasing trading volume and becoming one of the more highly regarded meme projects on the current BNB Chain.
The USD1 stablecoin launched in collaboration with WLFI and Binance currently has a total issuance of over 2.13 billion tokens across the network, with over 90% deployed on the BNB Chain; among all its non-stablecoin trading pairs, $B's trading volume has long dominated, reaching over 90% during certain periods.
USD1, which is under regulatory scrutiny, and the $2 billion "conspiracy" involving Trump and CZ
On May 22, according to crypto journalist Eleanor Terrett, the stablecoin "GENIUS Act" passed a debate motion with 69 votes in favor and 31 against, entering the amendment process. This act could become the first federal-level regulatory framework for stablecoins in the United States, widely regarded in the industry as potentially reshaping the entire stablecoin market landscape.
However, prior to this, the GENIUS Act faced fierce opposition from Democrats during its initial Senate vote.
On May 9, the U.S. Senate rejected the act, with Democrats collectively blocking its advancement. They demanded the inclusion of explicit provisions prohibiting executive officials, including President Trump and his family members, from holding or trading cryptocurrencies, and strengthening anti-corruption clauses.
Just two days ago, Democratic Senator Elizabeth Warren stated, "Trump has already used his stablecoin to reach a $2 billion deal with a dubious fund in the UAE. The Senate will vote on the GENIUS Act, a crypto bill that will make the president's fraudulent activities easier. If we don't address this issue, no senator should vote in favor of it."
The Democrats' concerns regarding Trump's interests first emerged from a Wall Street Journal report.
On March 13, 2025, the Wall Street Journal revealed that the Trump family was negotiating to acquire a significant stake in Binance US, but this was strongly denied by CZ. Subsequently, Bloomberg also reported that they were confident that some of the sources were very reliable, citing four anonymous individuals familiar with the matter, including that both parties were set to launch a stablecoin, which is what we now see as USD1.
Despite strong denials from both sides, the interactions between USD1 and Binance still reflect a close relationship between the two.
On May 1, CoinDesk reported that Eric Trump, the son of U.S. President Donald Trump, stated that World Liberty Financial's issuance of the USD stablecoin (USD1) had been officially selected as the stablecoin to complete MGX's $2 billion investment in Binance.
In March of this year, the Abu Dhabi-based investment firm MGX announced it would invest $2 billion to purchase shares in Binance. This investment represents MGX's first foray into the cryptocurrency and blockchain space, acquiring a minority stake in Binance, but at that time, the specific channels for investing in Binance were unclear.
By the end of April, WLFI and CZ's official social media accounts released photos of WLFI's three co-founders meeting with CZ in Abu Dhabi, stating that the discussions included how to expand global adoption, set new standards, and elevate cryptocurrencies to new levels.
Interestingly, on March 21, a month prior, Trump's "crypto czar" David Sacks also met with MGX board chairman and UAE National Security Advisor Tahnoun bin Zayed Al Nahyan to discuss the transformative impact of AI across various fields, the expanding role of digital currencies in reshaping the financial system, and the investment opportunities that arise when they converge.
Although there are no further confirmed reports, the frequent interactions between WLFI and Binance have indeed sparked speculation within the crypto community. Some KOLs even recently leaked rumors that Binance would soon "launch BNB and USD1 for WLFI," although this rumor has not been confirmed.
Looking back, the interactions between WLFI, USD1, and Binance are not a spur-of-the-moment decision; the Trump family's interest in crypto trading platforms led by Binance has persisted for a long time. A closer observation reveals that a crypto trading platform is the only missing piece in the Trump family's crypto empire. Perhaps, $B is just the beginning of this $2 billion "conspiracy."
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