Key Overview

• MOG Coin is a popular meme token on the Ethereum and Base blockchains, gaining popularity through the promotion of a cultural shift known as "mog/acc," which combines "mogging" (meaning better, stronger, faster) and "accelerationism" (the idea of accelerating technological change at all costs).

• Influential figures like Elon Musk and Garry Tan have embraced the "mog/acc" trend, significantly boosting the value of MOG Coin.

• "mog/acc" is evolving into an internet-native philosophy focused on the language of victory in technological advancement and sharing.

Say goodbye to Dogecoin. The new meme token that is causing a stir in the core tech Twitter circle is not just for entertainment; it represents a mindset.

MOG Coin, a popular token issued on Ethereum and Base, is attempting to introduce a cultural shift called "mog/acc"—a fusion of "mogging" (a slang term meaning better, stronger, faster) and "accelerationism" (accelerating technological change at all costs).

Tech optimists quickly adopted Pit Viper (a flashy sunglasses brand) as their avatars on X accounts, bringing attention to the mog token beyond the crypto circle.

From Y Combinator founder Garry Tan to influential X accounts like Elon Musk, many have joined the "mog/acc" movement by changing their avatars to images of themselves wearing Pit Vipers. MOG's price has risen over 11% in the past week, with a 30-day increase of over 130%.

Companies in the Solana ecosystem, such as Raydium and Jupiter, have also joined the trend, changing their online avatars to cats or mascots wearing Pit Vipers and declaring "mog/acc."

One community member even developed a "mog/acc" bot that can automatically transform any avatar into the aesthetic pursued by "mog/acc" believers, which quickly went viral just hours after launching early Wednesday morning.

So, what exactly is "mog/acc"? Believers have very specific views on this.

Meme KOL @Virotechnics stated on Telegram to CoinDesk: "Mog accelerationism is about extending the mog meme study into the realm of technological advancement; it concerns victory, competition, and excellence in all aspects."

"Accelerationism is a philosophy of technological progress, speeding it up and ensuring it happens at all costs. Mog/acc is a blend of the two; it’s a perfect synthesis—these two ideas complement each other, and the meme study helps spread this philosophy," he added.

Accelerationism, or "acc" in internet slang, refers to the idea that humanity should accelerate technological progress at all costs. Whether it's artificial intelligence, cryptocurrency, biotechnology, or automation, the essence is to push forward faster, break conventions, and drive future development.

This has given rise to effective accelerationism (e/acc), a recent variant that seeks to make accelerationism practical rather than just a meme. Supporters of this mindset include early crypto investor Balaji Srinivasan.

In 2023, Ethereum co-founder Vitalik shared his own version of e/acc, called defensive accelerationism (d/acc), advocating for constructively advancing technology while actively avoiding paths filled with greed or net negative impacts.

Thus, mog/acc is not merely hitching a ride on the existing accelerationism trend. It is evolving into a unique internet-native philosophy.

Unlike e/acc, which intellectualizes the future, and d/acc, which moralizes it, mog/acc brings it to reality through memes. Believers are discarding esoteric articles in favor of flashy avatars and a shared language of victory.

Whether mog will become more than just a token or a vibe remains to be seen. But for now, it is a comprehensive identity game.

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