Some thoughts on $KAITO. In short, I don't believe this platform will fizzle out after launching its token as many people say.

First, great companies often stem from a simple idea. Initially, Tether saw the volatility in the crypto market and the need for a stable trading medium, which led to the creation of USDT. Similarly, SocialFi innovation should start from pain points; Kaito addresses the issue of how Web3 projects can achieve precise marketing, which is a significant advancement. In contrast, other so-called disruptive innovations that aim to overhaul the social infrastructure, like Lens, have not made any notable achievements.

Second, Kaito will not fizzle out after launching its token. At the very least, many projects will line up hoping to launch on Kaito to capture more user attention, not to mention the team's long-term vision. Additionally, due to Kaito's success, a wave of projects will follow suit; I have already experienced two or three Kaito clones, and their products are currently in beta testing. The market now has more options to explore.

Third, instead of getting caught up in how many points you have or writing low-quality content to interact with people daily, it's better to plan for the long term, starting from building a personal brand. Kaito should only be a lever for shaping your brand, not the end goal.

Naval's Almanack states that in today's era, to become wealthy, one needs to learn two skills: building and selling. My understanding of "selling" is about shaping personal brand and influence.

By the way, why is the Kaito website down…?

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