Original Title: Tell Your Stories Through Story
Original Author: Defi0xJeff, Head of Steak Studio
Original Translation: Ashley, BlockBeats
Editor's Note: Story is reshaping intellectual property (IP) management in the Web3 era, empowering creators with greater control through decentralized registration, licensing, and monetization. This article outlines the core concepts and popular projects within the Story ecosystem, demonstrating how it makes IP tradable and collaborative.
The following is the original content (reorganized for better readability):
In 1935, "Happy Birthday to You" was widely believed to have entered the public domain—until it was proven otherwise. The Hill sisters actually registered the copyright, which was later acquired by Warner/Chappell Music, charging hefty royalties for its use in films, television, and even public birthday parties. In 2013, documentary director Jennifer Nelson officially challenged this copyright while filming "Happy Birthday."
Fast forward to 2018, Match Group (the parent company of Tinder) sued Bumble, accusing it of copying Tinder's iconic swipe matching mechanism. Bumble, founded by former Tinder employees, counter-sued, claiming that Match Group was attempting to intimidate them into acquisition. The core dispute? Who owns the rights to "swipe right matching."
By 2021, MSCHF launched 666 pairs of custom Nike Air Max 97, named "Satan Shoes," featuring satanic symbols and human blood embedded in the soles, in conjunction with Lil Nas X's "Montero" music video. Nike immediately sued, even though MSCHF was an independent modification, the shoe's design was still based on Nike's registered trademark Air Max.
Regardless of how these cases conclude, imagine if all these IPs were registered on @StoryProtocol. Story can ensure fair attribution, simplify the licensing process, and create a more collaborative ecosystem.
More importantly, it can turn these IPs into tradable assets, allowing creators to seamlessly monetize their works while respecting the original intent.
What is Story?
To fully understand all the concepts, it is recommended to read the white paper. But in short, Story offers:
Programmable IP
Story Protocol allows creators to register their intellectual property on the blockchain, making it "programmable." This means that IP rights, licensing conditions, and monetization rules can be encoded into smart contracts, enabling automated licensing and royalty distribution.
Example: As a creator, you can set specific conditions, such as allowing the community to issue meme coins based on that IP, but requiring that [x]% of the token supply be allocated to the original creator. These conditions will be automatically executed through smart contracts, ensuring fair distribution and compliance without intermediaries.
Tokenization of IP
Story enhances liquidity by putting intellectual property on-chain and tokenizing it. Story ensures that any IP asset can always be licensed, traded, and monetized while maintaining legal protection and ownership. This model can financialize IP value, unlocking new opportunities for IP holders, investors, and global fans.
Story also incorporates a PT/YT mechanism similar to @pendle_fi, separating IP ownership (represented by NFTs) from cash flow/royalty income streams. This separation provides greater flexibility in IP asset management and monetization. Interestingly, similar projects like Pendle have emerged in the market for tokenizing royalty rights, allowing investors to bet on future royalty earnings.
Before introducing the core protocol, it is important to emphasize that the Story ecosystem is becoming one of the most attractive tracks in this cycle. With diverse use cases and strategic partnerships, Story L1 could host a range of heavyweight intellectual properties, including popular songs from top global artists, a vast IP universe co-created by the community (potentially challenging "Star Wars"), and an AI-generated IP ecosystem.
Popular Story Ecosystem Projects
Aria
IP Tokenization + RWAs (Real World Assets) = Super Combo
Aria puts top IPs like Justin Bieber's "Peaches" on-chain, allowing anyone to invest in or build their favorite songs, books, movies, artworks, patents, brands, AI training data—almost any asset.
Currently, Aria has tokenized two IPs, including Miley Cyrus & Dua Lipa's "Prisoner."
These IPs are part of Aria's collaboration with @Stake_Stone for the Aria Premiere Launch, which raised $7 million in 9 minutes. This funding was used to acquire over 50 partial publishing and performance rights, generating revenue through Web2 royalty streams, Story, Aria, and StakeStone.
Market rumors suggest that a top Korean idol brand (name starting with B) may be the next acquisition target.
IPdotWorld
Remember Chill Guy and the $CHILLGUY meme coin issued by anonymous users on CT? The original creator "Philip Banks" tried to protect his rights but ultimately failed.
This is where @ipdotworld comes in—it provides a platform that binds meme coins to real intellectual property. When a meme coin is issued, a certain percentage of the supply is reserved for verified IP holders, ensuring creators receive their due rewards.
Verio
@verio_story is the $IP staking layer/IP verification service within the Story ecosystem.
By staking $IP, users can vouch for the authenticity of assets, helping to filter out false IP applications. Similar to Ethereum's restaking mechanism, $IP staking utilizes a cryptoeconomic trust mechanism to verify intellectual property.
$vIP (LST version) is similar to stETH and can be used within the Story ecosystem's DeFi system.
Jutsu World
@JutsuTCG is an on-chain card game within the Story ecosystem, utilizing an enhanced ERC404, providing a dynamic re-staking mechanism to enhance the gaming experience.
Upcoming Token/NFT Projects on Story Mainnet
Benjamin / Unleashed
@BenjaminOnIp is the first DeFAI agent in the Story ecosystem, aiming to become the DeFi entry point for the Story ecosystem.
Managed by @UnleashProtocol, this protocol is the leading money market and IP launch platform within the Story ecosystem.
Unleash Protocol plans to develop AI agents into personalized IP characters, not just mascots or memes, potentially interacting as figures like Thomas Shelby or Steve Jobs.
Benjamin is set to launch its token on @FjordFoundry, expected to go live within 24 hours.
What the Freg
@WhatTheFreg is the first AI agent meme coin in the Story ecosystem, utilizing Story's TCP/IP standard (a protocol that allows AI agents to trade IP with each other).
It is the arch-nemesis of Pepe, aiming to challenge the counterfeit and pirated meme culture in Web3.
SoloAI
@SoloAI_Agent, supported by @sequoia, is an AI-driven music creation platform that allows everyone to easily create music without a professional background.
Mimboku
@mimboku_story is the top NFT project in the Story ecosystem (similar to Bit Bears on @berachain).
This will be the first OG-level collectible series within the Story ecosystem, with the potential to receive airdrops and incentives from other projects.
The minting date has not yet been determined, but it is expected to occur shortly after the Story mainnet launch.
If you actively participate in Discord discussions or create high-quality content/memes/artworks, there is still a chance to obtain a whitelist (WL).
Summary
The Story ecosystem is becoming one of the most exciting innovations in Web3. Whether it's music, memes, AI, or trading cards, Story is building a programmable and highly liquid IP economy that empowers creators to take control of their future.
The Story mainnet is about to launch, stay tuned!
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