🧐 Research Report | What is the trending Yap to Earn? Is there really no opportunity for ordinary people besides KOLs?

Kaito Yap @_kaitoai is a points system launched by Kaito AI—

It rewards users and KOLs (Key Opinion Leaders) in the cryptocurrency community who contribute valuable content on the Twitter (now called X) platform through AI data analysis.

In simple terms, Kaito is establishing an AI scoring and evaluation mechanism for crypto KOLs, but how this mechanism is built, how scores are given, and how tokens are distributed is still completely a black box;

The only thing that can be confirmed is that, given the current high popularity, it may be very valuable in the future!

Entry: https://yaps.kaito.ai/referral/825183199198212096

Currently, it is explicitly stated that a reward of 150 ETH will be airdropped to 1,000 users. This article explains how to use Yap and how to earn points;

The rise of new hotspots is a good thing. My habit is: first understand, then follow, and finally slowly understand and explore money-making opportunities through understanding and following!

1️⃣ Definition of Kaito Yap:

Yaps are points provided by Kaito AI for users who contribute content in the cryptocurrency Twitter community. These points represent the user's "mind share" in the community, i.e., influence and attention.

Kaito's product modules include social listening, public opinion monitoring, customized services, and market dynamics analysis, meeting the needs of different users, from traders to project parties, all of whom can benefit;

2️⃣ How to earn Yaps points:

Publishing content: KOLs can earn Yaps by publishing original content related to Web3 and cryptocurrency. The quality and relevance of the content are key, and the system will allocate points based on the content's popularity and interaction data.

Currently, the specific algorithm of the Kaito Yap system may not be publicly available, so these strategies are based on general community feedback and the experiences of successful users. The most critical thing is to provide real value:

—— Content generally has the following requirements:

Originality: Ensure your content is unique, providing unique insights or information. Avoid duplicating existing content.

Relevance: Keep the content highly relevant to topics such as cryptocurrency, blockchain, and Web3.

Depth: Explore the topic in depth, providing analysis, predictions, or practical guides, rather than simple information forwarding.

Stay active: Regularly publish content, rather than occasionally. Frequency and consistency are also important.

Timeliness: Timely insights or comments on the latest industry developments.

High-quality interaction: Interacting with smart followers (possibly referring to influential or verified users) can increase Yaps, but the most effective way is still through publishing impactful tweets yourself. High-quality interaction includes genuine, in-depth discussions rather than simply seeking presence.

Content depth and influence: Content needs to have cryptocurrency relevance, depth, and influence. The algorithm will consider the content's contribution to the community, including the depth and originality of the discussions.

Currently, Kaito AI projects include Berachain, Monad, XION, Eclipse, PARADEX, AI Agent Leaderboard, etc. If you publish relevant content with significant depth and influence, you can achieve better scores;

3️⃣ Value of Yaps:

Although Kaito AI has not officially announced any tokens or airdrops, the community generally believes that Yaps may play a role in future airdrops.

Accumulated Yaps can be seen as a potential form of long-term reward, as they reflect the user's activity and contributions in the community.

Some KOLs may also convert the points earned through the Yaps points system into actual economic value through project collaborations, advertising promotions, etc.

In summary, the Kaito Yap system aims to encourage content creators to produce high-quality, influential content in the cryptocurrency field, thereby establishing a transparent and fair value distribution mechanism within the community.

Currently, what these points can be converted into and how much they are worth is unknown; everyone can only participate as a fun social experiment:

4️⃣ Do you have to be a KOL to earn points?—

Not necessarily. You may not currently have many smart followers or interactions, but you might find a way to explode through a certain piece of content—

@Nickp_xxx shared a great case:

@mthefoolish has only 37 smart followers, and usually gets fewer than five likes on his posts, but on 12/25, he earned 200 Yaps at once.

How did he do it?

The reason is that he tweeted about "penguin" $pengu on 12/25, mentioning that someone bought $Pengu on Christmas Eve, but that person had no prior Web3 experience, so he was surprised that penguins could penetrate and influence the Web2 crowd.

This article received 41k reviews, which is not much, but why did he get 200 Yaps?

The reasons are as follows:

✅ Originality

=> Telling the story of someone buying $Pengu on Christmas Eve.

✅ Project matching

=> Mentioning $Pengu and its founder @LucaNetz multiple times.

✅ Interaction with high-reputation social accounts

=> Everyone loves to hear stories about Web3 breaking into Web2, which also led many KOLs and big accounts to retweet and comment on him.

🔹 This is why he could score high even though he is not a KOL;

5️⃣ Summary—

Currently, this is still a relatively controversial product, with the authenticity of the traffic effect and whether the points can accurately reflect the actual influence and marketing effectiveness of KOLs becoming hot topics of discussion. Some people question whether the algorithm can effectively filter out noise, especially in a "watered-down" market.

Additionally, many users believe that the Yap scoring system is unfair to users of different languages in certain aspects. This is particularly evident in the lower weight of Chinese content, making it difficult for Chinese KOLs to earn points that match their content quality and influence. The Yap algorithm may be more inclined towards English content, as English is typically the dominant language of the global internet. This means that Chinese content may not receive corresponding weight in the algorithm.

Overall, the concept of Yap to Earn can motivate users to continuously create high-quality content, forming an ecosystem where users are rewarded for sharing knowledge and insights. This model may provide new income sources for content creators and promote the activity and quality of content in the cryptocurrency community.

For KOLs and content creators, Yap scores can help them build and promote their personal brands. By accumulating Yap scores, they can demonstrate their influence and expertise, attracting more project collaborations, investments, or advertising revenue.

However, the future development of Kaito Yap depends on how it addresses existing challenges, particularly in balancing fairness, transparency, and content quality. If these issues can be effectively resolved, the Yap system is expected to become an important incentive and evaluation tool in the cryptocurrency ecosystem.

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