We are pleased to announce that CoinW will partner with world-renowned professional mountaineer Nicolas Hojac, who will serve as CoinW's global brand ambassador. This collaboration marks an important step for CoinW in its goal of promoting cryptocurrency from a niche market to global mainstream acceptance. Both parties will shoot a special promotional video for this collaboration and create momentum for the upcoming CoinW seven-year anniversary celebration.

Nicolas Hojac is a leading figure in the field of professional mountaineering, holding multiple world records. He is one of the youngest professional climbers to successfully summit the three major north faces of the Alps and holds the record for the fastest ascent of the Eiger North Face by a team. In August 2024, Hojac and his teammates completed a super mountaineering marathon feat of 65 kilometers with an elevation gain of 7,000 meters in just 37 hours, a challenge that typically takes most athletes several days to complete.

As a leader in the cryptocurrency industry, CoinW continuously pushes the boundaries of blockchain technology through strategic partnerships with top ecosystems, including Solana and Ton, while constantly improving its product line and enhancing security. Through these efforts, CoinW has earned the trust of over 13 million users worldwide, establishing itself as one of the most trusted allies in the cryptocurrency industry.

Choosing to collaborate with Nicolas Hojac highlights our commitment to the pursuit of excellence. Every climb by Nicolas Hojac aligns with the logic of the crypto world, which is that challenges coexist with rewards. Just as the team and equipment support Hojac in each of his challenges, CoinW adheres to core principles such as trust, precision, and resilience, striving to be the most trustworthy crypto ally. Hojac stated in an interview, "For us, climbing is not just about being five minutes faster or slower; it's about discovering other possibilities with each ascent, and it's an attempt to find new paths."

However, this collaboration goes beyond that. CoinW President Sonia Shaw stated, "Since its inception, CoinW has always believed that cryptocurrency will disrupt financial technology and achieve mass adoption. Just as Hojac and his team have transformed mountaineering from a niche activity into a global phenomenon, this collaboration once again demonstrates CoinW's commitment to bringing digital assets into the mainstream."

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