Mocaverse is positioned as a Web3 access portal empowered by digital identity and user reputation. With a gaming and consumer application ecosystem, and over 700 million addressable users, the project aims to transform digital ownership and community engagement in the Web3 space.
Mocaverse is created by Animoca Brands, which is involved in blockchain gaming, NFTs, the metaverse, and social blockchain applications. The company unifies its ecosystem through a common access point, which includes over 540 Web3 projects. The Mocaverse project is building blockchain-supported Web2 experiences that enable users to create digital identities, accumulate reputations, earn and spend loyalty points, and unlock rewards in the Mocaverse and its partner ecosystem through interoperable identities and reputations.
The Mocaverse ecosystem has launched recently but is growing rapidly. In just a few months, nearly 2 million MOCA IDs have been minted, and the platform boasts over 700,000 monthly active users. The team is committed to improving and innovating the crypto user experience, benefiting from a mature tech stack tailored for consumer-facing applications, with several high-quality new projects set to join the ecosystem in the future.
Animoca has over 700 million users across its top 30 portfolio and subsidiaries, closely rivaling platforms like Telegram (900 million messaging users) and Binance (1.7 billion trading users).
Leadership Team
Yat Siu, Founder of Mocaverse and Animoca Brands
Yat is the co-founder and executive chairman of Animoca Brands, a digital entertainment and blockchain technology company. Animoca has advanced digital property rights through games like The Sandbox and has been a driving force in Web3 gaming innovation.
Yat began his career at Atari Germany and later moved to Hong Kong in 1996, where he founded Asia's first free web and email provider, Cybercity. He later established a technology group, Outblaze, specializing in cloud gaming and smartphone software, which he partially sold to IBM in 2009.
Under his leadership, Animoca Brands has grown to a valuation of several billion dollars.
Alan Lau, Founding Team Member of Mocaverse and Chief Business Officer of Animoca Brands
Alan is an experienced executive who leads all strategic investments at Animoca Brands and empowers over 540 portfolio companies.
Alan plays a strategic role in identifying opportunities and aligning over 540 portfolio companies with Mocaverse to maximize the network effects and growth of the Mocaverse ecosystem.
Alan is the former CEO of Tencent's insurance division and has over 15 years of experience in the internet/TMT sector.
Kenneth Shek, Founding Team Member and Project Lead of Mocaverse
Kenneth Shek is a venture builder and startup founder in artificial intelligence, e-commerce, and renewable energy, with corporate experience in management consulting and consumer businesses.
He founded a consumer prediction startup that processes several terabytes of data daily and built enterprises in renewable energy and high-growth e-commerce.
At Accenture, Kenneth pioneered Web3 project innovations with Fortune 500 companies (such as hotel chains and consumer brands) and led regional data and AI businesses for consumer enterprises.
Kenneth leads the Mocaverse team within Animoca Brands.
Caleb Ho, Engineering Lead of Mocaverse
An experienced technical leader with extensive experience in fintech and e-commerce.
He has held several key positions, including engineering lead at a virtual banking startup acquired by Rapyd, engineering manager at Znap (a mobile payment startup that successfully exited for $75 million), engineering lead at Grana (e-commerce, which received $10 million funding from Alibaba), a core engineer at Microsoft, and co-founder and CTO of a fintech startup.
He excels at building teams from scratch, driving zero-to-one product development, while scaling operations and fostering innovation.
Prakhar Agarwal, Product Lead of Mocaverse
Prakhar is the first product hire and product lead at Kyber Network, where he drove user growth over tenfold for one of the leading DeFi protocols.
With over ten years of experience in blockchain, gaming (Ubisoft), and fintech, Prakhar has a successful track record of building innovative and high-impact products.
Kyle Chiu, Marketing Lead of Mocaverse
Kyle is an experienced marketing professional specializing in brand marketing, performance marketing, growth, and community management.
Before joining Mocaverse, Kyle served as Chief Marketing Officer at an NFT marketplace and was the brand and growth lead for a crypto exchange.
Prior to entering Web3, Kyle worked for several years at an advertising agency and led the Asia-Pacific digital marketing team for Deutsche Bank Asset Management.
Olivia Song, Head of Business Development in Asia
Olivia joined Mocaverse to drive business development in Asia, starting with South Korea and Japan.
She was the 6th employee at Avalanche and played a key role in expanding Avalanche's influence in Korea over the past four years.
Simon Doherty, Head of Capital Markets at Animoca Brands and Mocaverse
Simon Doherty joined Animoca Brands in 2022, focusing on corporate finance and strategic initiatives.
Before joining Animoca, Simon served as a senior associate in corporate finance at Taylor Collison, BBY, and PwC.
Simon's expertise spans corporate finance, investment banking, capital markets, financial analysis, and mergers and acquisitions, making him a key figure in driving Animoca Brands' growth and strategic direction.
Project Background
Founded in 2014, Animoca Brands has a portfolio that includes video games, digital media brands, intellectual property (IP), and blockchain infrastructure technology, focusing on enabling users to truly own their digital assets. Animoca develops mobile games and subscription products and introduces internationally recognized IPs such as Marvel, NBA, and Hello Kitty. Through its portfolio, Animoca has created collectible platforms and virtual worlds where users can purchase unique NFTs for use in games, collections, or secondary trading.
Additionally, Animoca has acquired and invested in several brands in the digital asset space, including Axie Infinity, The Sandbox, Decentraland, and Dapper Labs (creators of CryptoKitties and NBA Top Shot). It also holds stakes in OpenSea and Layer1 blockchain Flow, which focuses on scalable and efficient NFTs.
Animoca has built a large collection of web3 companies focused on culture and entertainment, covering a portfolio of over 540 companies with more than 700 million web2 and web3 users. Animoca is now planning to integrate these assets and its vast user base through its new project Mocaverse and the MOCA token. Mocaverse will become a hub for digital culture and entertainment, helping users experience rich interactions and identity management in the web3 world.
The Mocaverse project is building web3-native tools that empower users to create digital identities, accumulate reputations, earn and use loyalty points, and access the Mocaverse ecosystem.
MOCAVERSE Ecosystem
Although the Mocaverse project only started in 2023, nearly 2 million MOCA IDs have been minted to date, and the ecosystem has over 700,000 monthly active users. In Animoca Brand's project portfolio, there is approximately one new TGE each week, and the potential applications within the Mocaverse ecosystem are continuously expanding.
Tech Stack
Mocaverse defines itself as a network; it is not another Layer1 or Layer2 solution but a collection of technologies that integrate different applications. Importantly, Mocaverse does not attempt to lock users into a specific chain but seeks to integrate with every chain and expand the crypto user base.
The entry point for Mocaverse is the Realm wallet, built by the Animoca team, which is part of the Realm SDK. From a technical perspective, the Realm wallet is designed to natively support account abstraction (AA). AA is a relatively new concept aimed at improving the crypto user experience. Traditional crypto wallets are controlled by private keys used to initiate transactions, while AA wallets allow smart contracts to manage accounts, making the wallet experience more flexible and user-friendly. For example, traditional wallets require users to manage mnemonic phrases and manually sign each transaction, whereas AA wallets like the Realm wallet can enable wallet imports through social recovery, and circular transactions can be automated and processed in bulk.
Another advantage of AA (Account Abstraction) wallets is that they improve the user experience when paying gas fees. Traditionally, gas fees on networks like Ethereum must be paid in ETH, which can be confusing for new users, especially since they may not understand the gas fee model and may not necessarily own ETH. With account abstraction, smart contracts can allow gas fees to be paid with other tokens, or even have the application pay the gas fees on behalf of the user. This lowers the entry barrier for new users. In the context of Mocaverse, the MOCA tokens in a user's Realm Wallet will be deposited into a "paymaster" contract, which will pay the gas fees for the user, eliminating the need for users to understand how gas fees work.
In addition to serving as a wallet that supports account abstraction, the Realm Wallet can also interoperate with other products in the Realm SDK, such as Realm ID, Realm Points, and Realm Reputation. This interoperability means that wallet credentials can be used across different applications and ecosystems. For example, users can seamlessly switch between gaming ecosystems and social platforms while maintaining their identity and reputation on these platforms. This consistency between applications, along with the cross-application use of points and reputation, helps enhance user engagement and retention.
Regarding the technology stack of Mocaverse, the team developed the Realm SDK and branded it separately from Mocaverse, which is a thoughtful and highly strategic choice. By creating a neutral technology stack, the Realm SDK becomes a toolkit that is easier for partners and potential partners to adopt, without the need for a "Realm token" or user lock-in. The seamless integration of the technology stack with Mocaverse is an advantage for partners but comes without any mandatory requirements. In the long run, this approach will create a compelling technology stack for consumer-facing applications, while also providing broader distribution channels through the Mocaverse platform.
MOCA ID
MOCA ID is a decentralized identity system and the gateway to all activities within Mocaverse. It is designed to provide users with a unified digital identity applicable to various web3 applications, similar to an Apple ID, which allows Apple users to download applications and maintain user accounts in games and applications within the Apple App Store. MOCA ID enables users to authenticate their identity, interact with DApps, and participate in the Mocaverse ecosystem through a single, interoperable identity verification.
Interoperability is the core concept of MOCA ID, distinguishing it from systems like Apple ID. While Apple ID is limited to use within the Apple App Store ecosystem, MOCA ID integrates with crypto wallets, allowing for the management of user reputation across applications. The simplest way for applications to integrate with MOCA ID is through the MOCA ID API, enabling applications to access user data and contribute reputation points for user activities within the application. Users can use reputation points to unlock unique features and rewards, such as Mocaverse's token Launchpad, NFT Launchpad, staking pools, and more. Applications can also reward users for their attention and interactions through the reputation points system.
Potential Outcomes of MOCA ID
Short-term: MOCA ID enhances the user experience on web3 platforms by simplifying authentication and providing ecosystem-exclusive features. This can drive early adoption and increase user engagement within the Mocaverse ecosystem. For example, Mocaverse has launched a gamified feature called "Mocana," allowing users to earn rewards related to their MOCA ID through "Mocana tasks."
Mid-term: MOCA ID will be widely adopted beyond web3, even integrating with web2 platforms with large user bases, enabling seamless interactions, building strong on-chain reputations and identities, and gaining widespread acceptance across the network. For web2 applications, MOCA ID integration can replace centralized services, improve online compliance and KYC processes, and enhance the security of online identity management, while also creating monetization opportunities by linking crypto wallets with login credentials.
Long-term: MOCA ID could evolve into a key digital identity system for accessing various digital services, such as finance, social platforms, and governance. It may integrate into various aspects of daily life, such as healthcare services, voting, or managing digital assets like stocks, crypto assets, and art collections, becoming an indispensable tool for personal and professional identity management.
MOCA Token and Its Distribution
The MOCA token is a core component of the Mocaverse ecosystem, used by consumers and applications. For consumers, the simplest use is as a medium of exchange within applications in the ecosystem. Users can hold MOCA tokens to purchase digital items and experiences instead of holding multiple tokens for different games and applications. The conversion to the native tokens of various applications or games will be handled in the background. MOCA can also be used to pay gas fees for transactions, simplifying the experience for new users.
In addition to being used as currency and gas tokens, MOCA is also designed for various activities within Mocaverse, such as staking, governance, and rewarding user participation. Users can stake MOCA tokens to gain staking power, thereby earning unique experiences and rewards. MOCA stakers can also receive token rewards from projects within the ecosystem.
On the application side, applications can use MOCA tokens to enhance their distribution and simplify user experiences. For example, MyAnimeList, the world's largest anime and manga community website, is collaborating with Mocaverse to create new experiences for fans, creators, studios, and IP holders. MyAnimeList covers gas fees for users and purchases MOCA tokens as a result.
Additionally, partners like MyAnimeList will want to interact with a large number of users in Mocaverse. To advertise within the Mocaverse ecosystem, applications need to stake MOCA tokens. Staking MOCA can enhance an application's distribution and reach on the platform, similar to a SaaS model; the more MOCA staked, the broader the range of services provided by Mocaverse. In a recent game launch, the Mocaverse distribution engine attracted over 90,000 users to try the BlockLords game within a week.
The distribution of MOCA tokens is designed to balance short-term demand with long-term growth and sustainability. The specific distribution is as follows:
Network Incentives (31.5%): Used to promote community engagement and incentivize user participation in the ecosystem.
Ecosystem and Treasury (20%): Reserved for project expansion and supporting overall ecosystem development.
Strategic Partners (13%): Allocated for strategic partners related to network growth.
Team (12%): Supports the efforts of the Mocaverse team in developing and maintaining the network.
Liquidity (10%): Provides liquidity for the token, ensuring market stability.
Operating Expenses (5%): Covers the operational costs of running and managing the network.
Early Contributors and Advisors (7%): Rewards contributors and advisors who have supported the project since its inception.
Community Sale (1.5%): Facilitates community participation by publicly selling tokens to community members.
SWOT Analysis
Strengths:
Unique large ecosystem: Animoca Brands has the largest web3 gaming and crypto cultural asset portfolio in the world. Animoca's extensive partnerships enable it to uniquely build a distribution and identity layer, integrating these projects.
Partnerships: Mocaverse does not compete with existing L1 and L2 blockchain protocols but encourages chain-agnostic interoperability and inclusivity, attracting more web3 gaming and crypto communities to collaborate.
Experienced leadership team: Yat Siu and his team have successfully built the billion-dollar company Animoca Brands.
Weaknesses:
Complexity of onboarding: Although the Realm SDK is designed to simplify the user experience, there are still challenges for non-crypto users to get started.
Regulatory uncertainty: The complex global regulatory environment may impact the promotion of digital identities and wallets.
Unproven business model: The scalable monetization model for web3 digital identity systems is still unclear.
Opportunities:
Web3 gaming explosion: A large number of new web3 games are set to launch in the next 12 months, and Mocaverse could become a major distribution channel for these games.
Financialization of online communities: Mocaverse could evolve into a new type of social platform that integrates digital identity and financial capabilities.
Flywheel effect: More users and applications entering the platform create positive feedback, attracting more projects and users.
Threats:
Competition from web2 and web3: Companies like Apple and Google Play Store may launch crypto integration services.
Technical challenges: Integrating with multiple blockchains may pose technical burdens in the short term.
Timing uncertainty: Web3 gaming and the metaverse are still in their early stages and may take longer to achieve widespread adoption.
Valuation
The MOCA token was recently listed on major exchanges such as KuCoin, Gate, and Bitget, with an initial trading price of $0.088, peaking at $0.143 (+63%), and currently retreating to around $0.09.
Conclusion
Mocaverse is poised to become a pillar of the new digital society by integrating financial services, social interactions, and personal identity.
免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。
