Recently, the discussion about the listing on Binance has been ongoing, and the criticism and controversy surrounding Binance have never stopped. Therefore, today, the author studied the relevant listing information of Binance to see how Binance's listing strategy is.

According to the data shared by user X @MustStopMurad, only 42 tokens have outperformed Bitcoin this year, and it is worth noting that 11 of the top 15 tokens are MEME tokens. Based on this data, looking at these 42 tokens, it is found that Binance still has a wealth effect, allowing users to profit. The analysis shows that despite the constantly changing market sentiment, Binance still performs well in listing many such high-growth projects, providing trading opportunities for users and benefiting from their rise.

The following specific data can be seen:

1. Early listing of high-quality projects: Among the 42 tokens with excellent performance this year, 20 tokens were listed on Binance last year or earlier, and 5 tokens were listed in 2024. Binance users have the opportunity to trade on Binance and profit before the rise.

2. Notable project tokens: Projects listed on Binance last year, such as Pendle (752%), Arkm (1038%), Pepe (496%), and Floki (701%), have gained recognition and achieved impressive growth after the washout of the bear market last year.

3. First-half listing performance: Although the BANANA and TON projects did not go online during the first rise, they achieved approximately 30% profit after being listed on Binance, still bringing considerable value to users. This indicates that even without the first-mover advantage, Binance can continue to seize key opportunities for the Binance community.

4. New coins in 2024: The two projects launched this year, WIF (234%) and TURBO (38.6%), also showed strong growth after being listed on Binance, reinforcing Binance's commitment to bringing high-quality projects to platform users.

5. Unlisted projects: Among the remaining 17 tokens not listed on Binance, 4 are tokens from other exchanges, and 10 are small market value, low trading volume projects.

Binance co-founder He Yi recently tweeted, reiterating Binance's listing strategy and directly addressing the most concerning issues for users. Here is a summary of He Yi's sharing of Binance's listing standards:

1. Listing projects that users need: In the past two cycles, Binance has missed many projects with users and traffic. The experience and lesson here is that as a trading platform, Binance cannot just rely on its own judgment, but rather needs to consider what users think is good. Therefore, Binance recently listed several relatively dispersed and low market value MEME projects. Many other initially selected projects failed in compliance audits and token concentration.

2. Listing projects that have longevity: The token price is not determined by Binance, but by the token model, circulation, buy orders, and sell orders. High-value projects from top teams can survive and have more opportunities while other projects rise and fall. Binance does not have absolute authority, which is precisely the characteristic of decentralization in the industry, and it is the result of the joint efforts of financial professionals and the rise of DeFi, both of which are key to taking the industry to the next level. Decentralization means there is no absolute authority, which is the charm of this industry.

3. Listing projects with solid business logic: Whether it is Web2 or Web3, the essence of entrepreneurship is to create something the world needs, and naturally, people will pay for it. Binance prefers projects with a solid business model and revenue, while hoping that the project's valuation is not too high, can take care of the community's common growth, and can empower the token. Binance welcomes the community to recommend all projects that meet the standards.

Although Binance may continue to face criticism, and the community noise will not stop, from the listing data, it cannot be denied that Binance is still a profitable platform that users can trust.

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