Original | Odaily Planet Daily (@OdailyChina）_
On July 29th, OKX officially announced that the governance token MAX of the MATR1X platform is officially launched on OKX Jumpstart. Users can now participate in MAX token mining by pledging BTC/ETH. The total amount of the staking pool is 20,000,000 MAX, and the mining period is from 6:00 am on July 29, 2024 (UTC) to 6:00 am on August 5, 2024 (UTC). The maximum staking amount is 0.3 BTC/3.5 ETH, and MAX token trading will officially open on August 5th. With this news, various major chain game communities that have been quiet for a long time have become lively, gearing up to participate in this "farming" opportunity.
MAX officially launched on OKX Jumpstart, with a total pool of 20 million MAX
Indeed, at present, in the TON ecosystem, there are several popular small games such as Notcoin, Hamster Kombat, and Catizen, and even some projects that have gained popularity. It may seem that they are in competition with the MATR1X ecosystem, but in fact, this is not the case. As Saku, the CEO of MATR1X, mentioned in an interview: "TON small games and MATR1X are completely different things. MATR1X is not just a game. Everything we do is to create a large amount of content belonging to the Web3 industry, including games, IP, peripherals, and so on. Moreover, we are a group of people who truly love games, truly love the crypto industry, and are willing to endure and roll in this industry. Even if we are listed on an exchange or have a TGE, we still consider it as a very small step for us."
When it comes to MATR1X, more partners think of the shooting mobile game MATR1X FIRE, which has become popular in the chain game sector and has already exceeded 2.5 million downloads globally. In fact, the two are related, as MATR1X is a game ecosystem platform, and MATR1X FIRE is just the first game on this platform. The MATR1X platform has the ability to produce and release popular games, and also supports the joint release of games with partners. The MAX token enjoys the right to distribute profits and exercise governance over the platform's future hundreds of products, and provides long-term incentives for all roles in the ecosystem.
In the current environment where the second generation of GameFi is rising and there is fierce competition among many chain game projects, the MATR1X ecosystem is committed to developing multiple high-quality games and optimizing the Web3 incentive mechanism to attract Web3 and Web2 users. Can this strategy make it the next popular product to break through the circle? Below, Odaily Planet Daily will comprehensively explore the infrastructure and distribution system of MATR1X for Web3 cultural entertainment from the perspectives of team information, project playability, token economic model, and in-game test data.
MATR1X: Infrastructure and Distribution System for Web3 Cultural Entertainment
Project Introduction
MATR1X is an innovative cultural entertainment platform that combines Web3 games, artificial intelligence, e-sports, and blockchain infrastructure, aiming to change the global gaming and digital content industry through blockchain and artificial intelligence technology, and accelerate the arrival of the Web3 era.
Regarding the team, its core members have been working together for over 10 years, with an average of over 10 years of experience in the gaming industry and over 5 years of experience in the blockchain industry. The games they have developed and operated have accumulated over 400 million users and generated over 5 billion USD in revenue, including products such as Call of Duty Mobile, PUBGM, and Cross Fire mobile games, making them one of the few global R&D teams capable of developing large-scale mobile products.
MATR1X platform product image
Currently, the MATR1X platform includes 4 Web3 native games:
- MATR1X FIRE: A classic shooting mobile game, the first true shooting mobile game in Web3. It is currently in the testing phase, and the global download volume has exceeded 2.5 million. The goal of this product is to become the first non-trading application in Web3 with over 10 million users after its official launch (click here to watch the promotional video of MATR1X FIRE);
- MATR1X BATTLE: The first Web3 cyberpunk battle royale mobile game (click here to watch the promotional video of MATR1X BATTLE);
- CASTILE: The next-generation placement RPG+Roguelike 3A game, set in the Fantasy Cthulhu universe. In the initial testing phase, it has attracted 5,000 core players to participate, with a retention rate of over 90% in 14 days (click here to watch the promotional video of CASTILE);
- Evermoon: A 5V5 MOBA three-lane PVP game that adopts a sustainable free-to-play model and a multiplayer economic system for earning in-game currency, and supports NFT functionality. Currently, the game has been downloaded over 100,000 times (click here to watch the promotional video of Evermoon);
In addition, the MATR1X game ecosystem includes:
GEDA: A Web3 esports game ecosystem that has launched the world's first Web3 esports professional championship and a decentralized esports platform, aiming to attract tens of billions of esports enthusiasts and gamers. It is also an extension of Cyber Games Arena (CGA), known for hosting over 500 global esports events such as "Heroes Return" and "ZOTAC Cup Masters," attracting over 66 million viewers worldwide (click here to watch the video introduction);
M1-Chain: The MATR1X ecosystem public chain, based on OP-Stack-ZK, dedicated to providing better infrastructure support for the MATR1X ecosystem, offering a better interactive experience, and attracting more high-quality games to join the MATR1X ecosystem. The testnet has been released.
Unlike most chain game projects, MATR1X is building its own game ecosystem. This system not only includes multiple games of different types for players to choose from but also encompasses its own game public chain and esports platform, creating a closed-loop ecosystem.
Financing Situation
According to ROOTDATA, as of now, MATR1X has completed multiple rounds of financing, with a publicly disclosed total financing amount of over $20 million, including:
On September 19, 2022, announced the completion of a $10 million seed round and A-1 round of financing, led by Hana Financial Investment (Hana Financial Investment is a subsidiary of Hana Financial Group, which owns the second-largest bank in South Korea, Hana Bank). Other institutional investors include Hashkey Capital, Amber Group, SevenX Ventures, and others;
On November 23, 2023, announced the completion of a $10 million A-2 round of financing, led by Folius Ventures (a top Web3 fund and the lead investor in StepN's A round) and SevenX. Other institutional investors include ABCDE, Find Satoshi Lab (an investment fund under StepN), Jambo Ventures, and others.
Subsequently, MATR1X received strategic investments from several well-known investment institutions, including:
On December 12, 2023, announced the completion of an A2+ round of financing, with the specific amount undisclosed, with OKX Ventures as the sole investor;
On February 21, 2024, announced a strategic investment from Animoca Brands, with the specific financing amount undisclosed;
On July 26, 2024, announced an investment from Makers Fund, one of the three major game funds in the United States.
MATR1X Financing Institutions (Data Source: ROOTDATA)
MATR1X has attracted widespread attention from investment institutions, not only reflected in the substantial amount of investment support but also in the background and strength of the investors. The launch of the MAX platform governance token on OKX Jumpstart further solidifies its attention and influence in the major blockchain game communities, laying a solid foundation for future development.
MATR1X Economic Model
According to the official information released by MATR1X, the platform's native governance token is MAX. The total supply of the token is 1 billion, aimed at supporting various applications and services within the ecosystem, and has not undergone public fundraising or private sales.
For the initial 1,000,000,000 MAX tokens, the specific allocation is as follows:
NFT Airdrop: 94,000,000 MAX, accounting for 9.4% of the total supply, airdropped to NFT holders on the MATR1X platform (such as YATC and KUKU);
Platform Contribution: 276,000,000 MAX, accounting for 27.6% of the total supply, used to support innovation and development on the MATR1X platform;
Ecosystem: 160,000,000 MAX, accounting for 16% of the total supply, to establish initial liquidity and drive the expansion of the ecosystem;
Early Bird Activities: 55,000,000 MAX, accounting for 5.5% of the total supply, to reward early supporters, such as early testing and the Apollo Program;
Community: 100,000,000 MAX, accounting for 10% of the total supply, to incentivize community members to participate in development;
Investors and Team: 300,000,000 MAX, accounting for 30% of the total supply, for early investors and the founding team;
Advisors: 15,000,000 MAX, accounting for 1.5% of the total supply, as a reward for advisors providing strategic support to the platform.
Regarding the MAX token economic model, on one hand, the team provides substantial rewards to NFT holders and early participants, with nearly 15% of the total token supply airdropped to these two groups. On the other hand, for the sustainable development of the project, nearly 10% of the total token supply is used to incentivize community members to continue participating in development.
Furthermore, MAX token holders will enjoy "all the benefits of platform development," with the main uses including:
Community Governance: Participating in MATR1X community governance to collectively decide the platform's future development;
Ecosystem Value Capture: MAX holders can receive allocations from the MATR1X platform treasury, participate in MATR1X Launchpool, and receive airdrops from other projects;
Exclusive Privileges: Participating in game releases on the MATR1X platform, competing for club seats, and more;
Staking and Rewards: Staking MAX to become a node in the MATR1X ecosystem and receive rewards, participating in governance decisions for the MATR1X blockchain.
Overall, unlike the project token FIRE issued for the first hit game MATR1X FIRE on the MATR1X platform, MAX is the governance token for the entire platform, similar to the Lauchpool logic, and has a larger application scenario and system. The so-called larger system refers to the fact that the MATR1X platform not only has one game, but the team will allow the MAX token to interact between different games. In the future ecosystem, the income rights and values of every game within the ecosystem will be captured by MAX, including income from all game products, governance rights, and access to all assets issued within the platform, including tokens, NFTs, and inscriptions.
First Hit Game: MATR1X FIRE with Over 2.5 Million Downloads
For the MATR1X platform, the first game developed in-house, MATR1X FIRE, has attracted significant attention from the blockchain gaming community. Positioned as a large-scale shooting game similar to CSGO and Cross Fire in traditional Web2 gaming, this blockchain game was developed over two years, underwent three rounds of large-scale testing, and has currently surpassed 2.5 million downloads.
In-game screenshot of MATR1X FIRE
On one hand, the game offers generous token and item rewards, attracting a large number of Web3 blockchain gamers to "farm" in the game. To attract more users, MATR1X FIRE prepared rich testing rewards in the early testing phase (official game testing started on March 31, 2023, at 18:00), including a prize pool of up to 10 million FIRE tokens, up to 2000 Genesis characters (including rare and exclusive high-level Genesis characters), and YATC trophies. Additionally, in conjunction with the entire MATR1X ecosystem, the team conducted the Apollo Program, which produced the first batch of top-tier commemorative weapon NFTs in the MATR1X ecosystem through a treasure chest mechanism. This also resulted in the production of 50 million MAX tokens from the Apollo Program, making it the best way to acquire MAX in the early stages.
On the other hand, the game has hosted multiple online and offline esports competitions, attracting a large number of Web2 gamers to enter the world of blockchain gaming. To involve more traditional players, MATR1X FIRE hosted several events, with the 2024 Asian Masters Tournament being particularly noteworthy. This event was the first professional esports event of its kind in Web3 history. During the finals, the global live viewership exceeded 1.88 million, successfully trending on Twitter in Hong Kong. The co-organizer of the event, GEDA, is a globally renowned esports event organization that has hosted major events such as League of Legends, PUBG, and esports at the Asian Games.
Group photo after the finals of the 2024 Asian Masters Tournament of MATR1X FIRE
Multiple Hit Games Core to Building the MATR1X Ecosystem
In the Web3 industry report on blockchain gaming in the first half of 2024 released by CoinMarketCap, MATR1X FIRE, the first game on the MATR1X platform, is at the forefront in terms of daily active users in the entire blockchain gaming track, indicating the game's popularity.
Image Source: coinmarketcap
The reason why the first game on the MATR1X platform has become so popular is closely related to the characteristics of the platform itself, specifically:
Large user base: Each of the four games on the MATR1X platform has the potential to become a killer Web3 application, especially the shooting game, which is the largest game category. There are over 2 billion shooting game players worldwide, and through continuous iterations of the MATR1X FIRE game, users of shooting games such as CS2, Call of Duty, PUBG, and Freefire are potential users of the MATR1X ecosystem;
High game revenue: The total revenue of the top three mobile games of the world's highest-earning game company, Tencent, is from Honor of Kings, Peacekeeper Elite, and CrossFire. Similar to CrossFire, MATR1X FIRE and MATR1X BATTLE are comparable to Peacekeeper Elite. The total revenue of CrossFire mobile games exceeds $13 billion, and the total revenue of Peacekeeper Elite exceeds $10 billion. The potential revenue for the MATR1X platform is enormous;
Low entry barriers: Even without owning expensive NFTs, newcomers to Web3 and traditional gamers can easily enter the game without any barriers;
Rich variety of secondary market trading: The weapons and items in MATR1X games are all NFTs, produced through a treasure chest mechanism and freely tradable. The treasure chest and accessory mechanisms essentially provide a random channel for acquiring assets, offering an asynchronous gaming space and allowing users to not only mine, withdraw, and sell, but also balance asset prices overall through gaming, thereby avoiding a death spiral;
Pioneering Watch2Earn: Users can earn platform tokens and exclusive treasure chests simply by watching matches, greatly reducing the barriers for esports and gaming users to enter Web3.
MATR1X Gaming Platform Poised to Lead the Next Generation of GameFi
Web3 games face unique challenges and significant differences compared to Web2 games. On one hand, due to insufficient playability, it is difficult to sustainably attract Web2 users, resulting in a severely inadequate user base. On the other hand, existing Web3 game token economic models often attract a large number of "mining and selling" users, leading to continuous token price declines, shortening the lifespan of games, and ultimately causing them to be neglected. As representatives of Web3 blockchain games, Axie Infinity and StepN initially attracted a large number of users through the games themselves. However, over time, the lack of sustained innovation in gameplay has posed a serious challenge. Due to the insufficient number of Web2 users and the high entry barriers for new Web3 users, there are not enough new users to maintain the gaming experience for existing users. In this scenario, continuous token price declines ultimately lead to the loss of popularity for the game, ending its brief glory. The multiple hit games and continuous empowerment of the MAX token by the MATR1X platform may effectively address the common problems in blockchain gaming.
First, the MATR1X platform focuses on developing multiple high-quality games to enhance gameplay and continuously empower the MAX token, driving the continuous development of the economic system. Unlike the mini-games in the TON ecosystem, the MATR1X team invested over $10 million in R&D costs to create the first game, MATR1X FIRE, and actively listened to community feedback to continuously optimize the product. It can be expected that future game releases will provide players with an immersive experience similar to large-scale Web2 games. Additionally, to avoid the "death spiral" of the Web3 game economy, the team has created a broader application scenario and system for the MAX token, enabling interaction between different games, allowing the income rights and values of each game to be captured by the MAX token.
Secondly, the MATR1X platform is centered around games, building a multidimensional entertainment ecosystem to continuously attract Web2 gamers and enhance the project's visibility. Currently, the MATR1X platform has four Web3 native games: the classic shooting mobile game MATR1X FIRE, the battle royale mobile game MATR1X BATTLE, the RPG+Roguelike 3A game Castile, the Web3 MOBA Evermoon, as well as an esports platform GEDA and the OP-stack-based game public chain M1-Chain. The entire MATR1X ecosystem is organically connected through the MAX token. In addition, MATR1X has successfully hosted over 50 online and offline esports competitions, with a total audience of over 10 million, serving Web3 players while attracting more traditional gamers, enriching the gaming community and making the ecosystem more robust.
In conclusion, the MATR1X platform is centered around high-quality games and a multidimensional ecosystem, committed to enhancing gameplay and the sustainability of the economic model, aiming to ensure that players enjoy a high-quality gaming experience while also earning substantial profits. The first game, MATR1X FIRE, with over 2.5 million downloads, has provided a good start for the subsequent development of the ecosystem. In the future, MATR1X will continue to launch the second game, MATR1X BATTLE, and the independently developed public chain to further attract Web3 and Web2 players. Therefore, the upcoming launch of the platform governance token MAX on OKX is undoubtedly the most anticipated step at present.
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