On July 23, Jupiter co-founder Meow posted on social media that he would collaborate with Irene Zhao to launch the meme coin metadata platform "Asian mom," and Jupiter DAO would receive 5% of the Asian mom tokens. However, Irene Zhao, the collaborator in this experiment, was pointed out by ZachXBT to have been involved in multiple project scams.
The mentioned meme coin metadata platform by Meow is a new experiment by Jupiter, aiming to try a new launch mechanism to improve meme coin metadata, addressing major PvP issues in the current release of meme coin metadata, including widespread false distribution, sniper attacks, opaque development allocation, lying "influencers," and large-scale presales using development dumps, and more.
This experiment itself is not surprising, as the Jupiter community loves memes, and Meow has repeatedly expressed hope that meme popularity will continue, proposing the concept of PPP (Player pump player, where the last participant wins), and continuously trying new methods to promote PPP.
Despite the ongoing skepticism since Meow first mentioned PPP, it is almost a consensus that crypto is like a casino, especially for meme coins that come and go quickly without value. Perhaps "Asian mom" is Jupiter's solution to implementing the PPP concept.
The project is a good one, but Irene Zhao, as the collaborator, has been involved in multiple Rug projects as a KOL. CT was filled with accusations against Irene Zhao, and ALL IN CLUB promptly held a space to watch the drama, even prompting Irene Zhao herself to respond.

The guests participating in the space first briefly explained Irene Zhao's identity, and when it was mentioned that she Rug'd a meme coin, Irene Zhao suddenly responded to justify all her previous actions, followed by various guests taking turns to "interrogate" Irene Zhao. BlockBeats edited some of the content from the space as follows. For simplicity, all questioners and guests are represented as "Questioner":
What did Irene Zhao do?
Questioner: Irene Zhao is Chinese, from Nanchang, Jiangxi, as told by a friend of mine. Her LinkedIn profile states that she attended the National University of Singapore, but this cannot be verified. I don't know much about her, but I first noticed her in the Konomi project. The project went live in March 2021 and was listed on OKX on April 6.
It was a bull market at the time, and the market was doing well, but it started to decline as soon as it went live, reaching a high of $5. Now it seems to be at 0.01 or 0.02, having dropped many times, and it's unlikely to recover, even after being listed on OKX. When I first noticed Irene, she was the CMO of Konomi. Then I looked at some of her interview articles, and she mentioned having an MA and that she and a few of her classmates from the National University of Singapore started Konomi, but this cannot be verified. According to her LinkedIn, she graduated in 2016, which is three years earlier than me.
Initially, she was involved in public trading, and later became an Instagram KOL, posting her own beautiful photos. Now she has over 50,000 followers on Instagram, but the number of likes and followers don't quite match. Perhaps a large percentage of these followers were bought, but I'm not sure.
Regarding the Konomi project, I have never been a CMO, so I don't know what the CMO's specific job is. But she should have been the CMO at the end of 2021, during the last bull market in the cryptocurrency world. Her work mainly involved releasing Konomi project updates and posting her own selfies. The disparity between her selfies and the project update views, likes, and interactions is quite mismatched. Users seem to be buying her looks, her sexiness, but they don't seem very interested in the projects she promotes.
In a crypto bull market, a coin should at least rise a bit. But KONO has never risen since it went live, only declining all the way. Perhaps people are not very interested in the KONO project, and she probably left at the end of 2021. During that time, she changed her Twitter bio to say she was building a socialfi project, but later changed it again.
I mentioned in my tweet three projects, all of which I have personally experienced, and without any exaggeration, all three projects coincidentally went to zero.
The second project is SIMP, shared by ZachXBT, which means she prematurely sent the unlocked tokens to DWF, which were supposed to be locked for a year, but DWF turned around and sold them. The token's trend is similar to KONO's, never rising and only declining all the way to zero.
The third one, which I also experienced firsthand, is called IDK, short for I don't know, a meme coin on the Solana chain. I bought it in mid-May, and it rose to 40 million at the highest, and I bought it at around 25 million, but it immediately dropped back to 5 million.

Why does Irene Zhao frequently participate in Rug projects?
Irene Zhao: Everything I said when I bought IDK was told to me by the dev (developer), and I personally didn't make a penny on this coin. It was the first meme coin I promoted, recommended by a good friend who told me the team was great. So I joined the community, where there were other KOLs, and I thought the coin was good. After all, it was my first time dealing with a coin on Solana, so I agreed.
When IDK started to drop, they told me someone was selling off to lower the price, making it easier for them to pump later. They said they would pump the next day, so I believed them, but the next day they suddenly told me they were going to Rug, that it was beyond saving. So from the beginning, I never thought they would Rug, as a KOL of my size wouldn't need to Rug fans for such a small amount of money.
I need to mention another Solana monkey coin I promoted, MONKEY, where I was also the one being scammed and didn't make a penny. At the time, they promised me that the coin would at least reach a valuation of 100 million, or several hundred million, and I believed them. I never sold a single coin from start to finish, you can check my wallet, and at most, I had about $60,000 and didn't sell any.
A few days later, the introducer told me that he was responsible for the entire marketing business and assured me, "My reputation is just a silly meme coin, so please trust me, I won't Rug." I have all the chat screenshots, and I can release them for everyone to see later. Because this person is a friend of a friend, I trusted him and promoted the coin.
At that time, Asianmom was very popular, so I suspected that he might have taken advantage of this and used my community as a "harvesting target" because he later made some statements, which my friends on the chain saw and told me that it was a developer's Rug. So I think my problem might be that I trusted people too much.
To be honest, my circle of friends is relatively small, and I don't usually get to know strangers unless it's through a mutual acquaintance. But I do trust my friends, so when they introduce meme projects to me, I would promote them. However, after experiencing MONKEY, I became very cautious and basically didn't take on any other meme projects.
So, in summary, I really didn't intend to Rug my community, and I didn't sell a single coin. I didn't make a penny from either project, otherwise, I wouldn't have come on the mic and explained so sincerely to everyone. Later, I asked that person if I needed to explain anything about MONKEY? He told me not to explain, just delete the tweet, so I deleted it. The same goes for IDK.
I have all the screenshots and can show them to everyone, including the entire situation in the group. The entire development team suddenly said they were going to Rug, that it was beyond saving. But it may involve some other KOL's privacy, but this is completely true. I really have no reason to damage my reputation for just a few thousand dollars; I just trusted the wrong people too easily.
Question: Are you saying that retail investors are to blame for their own misfortunes?
Irene Zhao: I didn't mean that. I do need to acknowledge this mistake, and I should have done better due diligence. So later on, I became very cautious and basically didn't take on these types of meme advertisements. Unless I believe the project is really strong and definitely has the ability to pump. So most of my problem lies in not doing enough due diligence, so I apologize here, sorry for disappointing everyone. But there are many things in this field that I cannot control, and I can only sincerely tell everyone that I didn't make money from this, but I really didn't do well in this due diligence aspect.
Question: Why did you delete the tweet without providing any explanation for the Rug project?
Irene Zhao: I did lack communication skills, and I know that next time if I promote any project, I need to bear the consequences of everyone being Rug'd, and I need to explain why such a situation occurred. But at the time, I didn't want to create more dramatic situations, so I chose to handle it coldly. Now I realize that I do have a responsibility to explain.
I apologize for not ending a project recommendation in a responsible manner, either by avoiding it or deleting the tweet, especially with so many fans. My mistake was not doing enough due diligence.
Question: Their promoted memes should be different from the ones you promoted, right?
Irene Zhao: Well, let's not discuss whether others have promoted Rug memes. I admit that this promotion was indeed my mistake, and I won't say that other KOLs are not good, or shift the blame to others. I made a mistake, and that's a fact.
Question: If you only earned marketing fees and market fees during the promotion process, everyone would fully accept it. Since you are not a participant, you can directly introduce the Rug person and the Rug project party, including who made the money from these fees?
Irene Zhao: I really don't know who made the money, just like in the current market, you don't know who made the money, some people profit, and some people lose. And I really don't know whether this developer is capable or intentionally Rug'd, I can't judge.
So I can't tell you who made the money, I can only say that the project didn't follow the direction they initially assured me of, and I didn't intend to falsely promote a meme project. If I made money from any project or did marketing, I would honestly tell you, if I made money, I made money, if I lost, I lost, I have no reason to lie about it.
Question: What was your income during this process?
Irene Zhao: Some projects may pay market fees in SOL, and some projects may give you some tokens as market fees, for example, MONKEY gave me 0.2% of the token supply. But I didn't sell them, I didn't immediately sell them after posting the tweet and let my fans take over. But indeed, after I promoted it, other people in the project may have dumped within three or four days, so the coins in my hands also went to zero.
Question: Have you collaborated with teams that have Rug'd projects again?
Irene Zhao: No.
Question: Did you directly collaborate with the teams or were you recommended through an agency?
Irene Zhao: I haven't worked with agencies, it's all through individuals, I haven't taken on agency advertisements.
Question: Why did you trust them? Because most meme coins have been Rug'd.
Irene Zhao: I trusted them because the intermediary is someone I trust a lot, a friend I trust a lot, someone I have worked with before, and I met the project through him, through a mutual acquaintance.
Question: So you have many acquaintances, each introducing different projects, and different projects have all been Rug'd.
Irene Zhao: We're only talking about two right now, one is IDK, and the other is MONKEY, I only have two memes, no others, just two. And later on, I was very careful. You have to understand that many people come to me every day to promote, and during the period when I was preparing to promote Asian mom, I didn't promote any other meme ads.
Because I still want to focus all attention on our own meme. So you can check my Twitter, I haven't posted any ads this month. And many KOLs may post four or five memes a day, but honestly, I haven't posted any promotions this month.
Question: Regarding the accusation from ZachXBT about SIMP, the on-chain transfer data is real, with a one-year lock-up period, why did you immediately sell it to DWF?

Irene Zhao: The tokens didn't come from our locked tokens.
Question: So, a wallet just transferred tens of millions of tokens to DWF for no reason?
Irene Zhao: Those are circulating tokens in the market, already unlocked tokens, not tokens from our team, tokens from a certain system link in the project. And about DWF, I will address this in the clarification, because this involves some more private matters between us and DWF, so I will issue a clarification.
Because for me, this is a serious and significant accusation, so I will respond in writing to explain it better, rather than through space. This also involves some token economics, some data and facts, and some of our previous conversations and very specific plans, so I will include it in the clarification.
Where did IreneDAO's earnings go?
Irene Zhao: IreneDAO is a completely free mint, I personally don't have any IreneDAO NFTs, you can check my wallet, many of them have been given away for free to some friends. At the time, we had some royalties, about 5%. Later, we donated $100,000 to an anti-trafficking organization in Southeast Asia. There is evidence for all of this, and I can provide relevant proof.
Question: When did this happen?
Irene Zhao: Around February 2022, but that content was on my Instagram, and now that account has been deactivated, so it can't be seen. But I have proof, everything is automatically recorded, and everything I'm saying now is recorded.
Question: Where did the NIT royalties go?
Irene Zhao: Apart from the $100,000, a lot of the funds are managed by a multi-signature address, and I don't have the sole right to operate this money. We have DAO members, and these members receive salaries every month. Of course, this is also my problem because they paid themselves a lot of salaries and then carried out related operations.
Question: Are you saying that the community's money was used to pay themselves salaries?
Irene Zhao: This money didn't go to me, I didn't take any money. What I mean is that it's like DAO members paying themselves salaries because at the time, I didn't have time to manage IreneDAO as I was doing KOL work, so they had their own organization. DAO members used part of this money every month to do some activities and other things. Their earnings can be traced to every expenditure, and not a single penny went into my wallet.
Question: I can't trace exactly who received this money.
Irene Zhao: The main point of this discussion is that if I really wanted to make money by issuing NFTs, I could have easily launched a new NFT project after IreneDAO, selling 10,000 for 0.1 ETH each, and easily making 1,000 ETH. But I didn't need to rely on these royalties to make money. At the time, I wanted to be a KOL and use this form to bring in the very talented creators from Web2 and create a Web2.5 platform. But the reality proved that the Web 2.5 narrative was not feasible, and we really didn't make it happen.
This is not an excuse because at the time, everyone was hyping the Web 2.5 narrative and various collaborations, and a lot of money was spent on marketing, but it was later proven that the barrier was too high. I haven't touched the remaining assets on IreneDAO because it's not a wallet that I have sole control over. You can see that many multi-signature addresses are not signed by me.
Question: Can these DAO members correct what you said?
Irene Zhao: This was in 2022, and I don't know many of the DAO members, I haven't communicated with them privately. You can check their wallets, and all the transactions in the multi-signature addresses were not signed by me, so they paid themselves salaries without my knowledge. This was also my negligence because at the time, I was new to the industry and didn't find the best management model.
I entered the industry around March 2021, so at the time, I really lacked experience and didn't manage a DAO very well. Also, at the time, as a KOL, I didn't have time to manage how the members were spending the money.
Question: So, you were basically doing volunteer work at the time?
Irene Zhao: It's not accurate to say that. It did bring me a good brand, and we wanted to grow this brand. I didn't want to do it alone; I wanted more creators to come in and do these things. So at the time, we focused more on Web2 creators and the top TikTok creators in Hollywood, and we had a large scope at the time, not just promoting ourselves.
Question: Besides posting some sexy photos, did your activities involve any substantial work?
Irene Zhao: At the time, a Discord administrator often did some design work, but you may need to ask the previous IreneDAO team to explain what he actually did. But everything is recorded, why he paid these members for these activities at the time.
Question: I didn't realize that being a Discord administrator could earn money. You mentioned that IreneDAO is a free mint, so this part didn't generate any income. If you extracted 5% royalties, at the peak of NFT, the total transaction volume for about two to three days reached 2,300 ETH. This was during the bull market in the crypto industry and the NFT market. Therefore, this 2,300 ETH brought in approximately 115 ETH. Based on the price at the time, it was about $400,000. You said this $400,000 was used to pay salaries, and you didn't receive anything, they took your income.
Irene Zhao: We donated $100,000, so there was still about $300,000 left. They really wasted a lot of money.
Question: Who are these people? Are they your alt accounts?
Irene Zhao: They are people I don't know, I didn't directly contact them. You can check the blockchain to see who is managing the entire DC community with those wallet addresses. It's not possible for them to be my alt accounts; I really didn't have time to manage it at the time.
Question: So who are these people, and who are the individuals behind the so-called multi-signature addresses? Would you really give money to someone you don't know?
Irene Zhao: I only know one person who was in charge of IreneDAO at the time, and he was receiving a salary from our company. His name is "Napoleon," in the United States. He was my employee, and I agreed to let him help me manage this DAO.
Question: So your employee took all your salary, and as the boss, you didn't earn a penny?
Irene Zhao: If you don't believe me, then what's the point of this space? At the time, we didn't want to make money through NFTs.
How did you become the CMO of Konomi?
Question: I previously said in a thread that you were an unknown, but later I found out that you were originally an Instagram influencer, so it's more likely that you jumped directly from one industry to the cryptocurrency industry and became the CMO of the crypto project Konomi.
Irene Zhao: I was indeed an Instagram influencer in Web2 before. I joined Konomi because it was a project of my friend, so I was essentially helping my friend. He is someone I trust a lot; we have been good friends since college, and it was through him that I got into cryptocurrency. At the time, there wasn't really a concept of a CMO, and the CMO is essentially a Chief Marketing Officer.
I'm not boasting, but the concept of a CMO really took off after I started. Why did I become popular? It's because many Crypto KOLs were my fans from Web2, and at the time, the mechanism on Twitter was such that if they commented on your post, everyone could see it.
So even though I was new to Web3, many big influencers already knew me, and we often interacted. So my fan base grew very quickly at the time, and there were fewer female influencers, so I essentially benefited from a certain era, and that's why I became popular quickly, not because of any behind-the-scenes manipulation or anything shady.
I can tell you who they are; one of them is Alex, a well-known big influencer with over 100,000 followers, who was already quite famous in Crypto. You can see that I had interactions with them in some of my earliest tweets, and it was all natural growth. Of course, I acknowledge that reputation played a part, but you need to understand that Crypto has a culture, and you need to see how they create memes and pay attention to the language they use. Also, I have some fans in Singapore, and I meet them offline in Singapore, so my fan base grew quickly.

Question: You have experienced Rug projects more than once. You are a serious KOL, and you want to grow with these project teams. Why didn't you come out to clarify immediately? You hold the title of CMO at Konomi, so why didn't you come out to clarify immediately? As the CEO of a project, you would definitely come out to find out who Rugged the money and where my money went.
But your response is 7 parts true and 3 parts false. Under everyone's urging, you pointed out a person named Napoleon, an American, which seems made up. The key here is how ruthlessly you have been involved in scamming, and what role you actually played in it. Did you really treat retail investors like dogs, and did the money really end up in your pocket? From what I've heard tonight, it's highly likely that you could have made a huge profit from this, but didn't fully benefit, so you are also very wronged.
Irene Zhao: I had no idea there would be an open mic tonight. I didn't plan out all my words in advance, and I didn't check anyone's Twitter to see what accusations were being made against me. I just happened to see the space and joined the conversation. I have been completely honest from start to finish.
I believe that every KOL has their own style. As I mentioned earlier, my style is to remain calm and not to explain that I also lost money. Of course, this is also my fault. Because to be honest, even if I were to explain that I lost money, that could also be staged, right? Many KOLs claim to have lost money when they actually made a profit, and they still act as if they lost money.
For me, I prefer to remain calm. However, after hearing everyone's opinions tonight, I admit that my approach of remaining calm was immature, and I didn't consider it responsibly. If in the future, I promote other projects and the project doesn't follow the path I promised to everyone, I will sincerely explain why the project Rugged.
Why did Jupiter choose to collaborate with you?

Question: What do you think of the Jupiter team? I think the Jupiter team is smarter than you. They are now creating a meme Launchpad just to prove one thing: even if a controversial person launches a coin, they can make it fair and transparent.
Irene Zhao: When Asian mom first gained popularity, Meow approached me and asked if this project was mine. I told him it was a community project, and then I asked him if we should incubate this project or launch a new coin. He asked why we should incubate it, and I explained that we didn't know who would launch the coin for this project or how it originated, and we didn't have specific information. If you easily adopt a meme coin, it's easy for your fans to get Rugged.
Question: If I were the CEO of Jupiter and I chose you, it must be because of your controversial factor. And now that you've come out to clarify, it's actually damaging your own brand.
Irene Zhao: I think that's a narrow-minded view. If you think that Jupiter, as the first aggregator on Solana, would be willing to risk their reputation to collaborate with a "malicious" person just for marketing purposes, then I think you're underestimating Jupiter.
Question: Can you share some details about your collaboration with Jupiter?
Irene Zhao: We had been planning this for about a month. Initially, they saw it as a community project, but I didn't know the token supply distribution or who held the majority of the chips, even though they gave me 3%. But to this day, I haven't sold a single token, and at the peak, it was worth around $3.3 million, as you can see from my on-chain records. Directly promoting it would have been irresponsible, and it was later confirmed that the developers Rugged the project.
When I mentioned the term "Asian mom," there were buyers who entered and then sold off. I don't have specific details, but someone told me that this phenomenon was the developers Rugging. Based on these facts, we decided to launch a new meme coin. He tweeted that he wanted to conduct a social experiment and airdrop a portion of the tokens to people who left their wallet addresses on that tweet, and this was something we came up with together.
This was our original intention because he wanted to promote the PPP concept and thought my Asian mom concept was good. And actually, contrary to what you said, the reason he chose to collaborate with me is because he thinks I have been in this market for a long time and am a long-term player, and he didn't want to work with a short-term player, so he chose me.
So, the idea of using a "malicious" reverse proof mechanism is completely contrary to the original intention. I am speaking very sincerely and genuinely to you all. If I were making this up, I wouldn't have so many details, and I wouldn't be able to present a complete logical argument, but indeed, this was the reason for our initial collaboration.
Question: Why did Jupiter choose you?
Irene Zhao: Because at the time, they really liked the Asian mom narrative and felt that it had great potential. It may be because the community had already helped me launch an Asian mom, and it was quite popular at the time. Also, I have been in the industry for a long time and have a certain fan base, so they felt I would be a good fit.
Question: Did the CEO of Jupiter choose this narrative because of his personal preference?
Irene Zhao: He thought that Asian mom was a great Meta and really liked the concept. At the time, there was a European and American mother, and he thought that we Asians could also have an Asian mother, and he wanted to see if we could create a completely new narrative around Asian mom, and that was his original intention.
For Jupiter, it's not about making money; he is someone who really likes to promote new ideas, so he felt that if we could lead this Meta, it would have a positive impact on the market, so we worked together on this project.
Will the new meme platform Rug?
Question: Can you talk about what you gained from collaborating with Jupiter?
Irene Zhao: First of all, I think they are a very good platform. I really like the founder because he has his own vision and is a founder who can continuously bring new narratives to the entire blockchain. Through our collaboration, promoting the PPP concept has been very beneficial for my brand.
There is also financial incentive. My tokens have an 18-month lock-up period, and I have all the chat records to prove it. We basically agreed on this about a month ago. We haven't had a chance to announce it yet, but all the token supply allocations are very open and transparent. So if the token goes to zero after 18 months, my earnings from this project will be very minimal.
But regardless of the earnings, if through this collaboration, we can get more meme coins to adopt the PPP concept and learn from it, that's a good thing, so I'm willing to do this, and that was my original intention.
Question: After Asian mom moves to Jupiter, if the token price doesn't perform well in the future, as a planner, will you distance yourself from it again? How will you ensure a long-term positive impact on this project?
Irene Zhao: First of all, I want to clarify that I cannot guarantee the direction of the project, because none of us really know how the market will turn out in the future. But what we can ensure is that we have locked tokens, we didn't have a presale, and there was no allocation to KOLs. We will distribute tokens to early supporters, and everything is open and transparent. We cannot control the direction, but we can ensure that there will be no Rug.
Because now, many projects, you can say whether they will take off or not, some indeed do take off, but some projects don't take off for reasons such as being Rugged by others, for example, the developers running away, or they snap 70% of the supply. So what we can do is ensure that this doesn't happen with this new meme.
Question: Meow is now collaborating with you to use you as a stress test, to prove that even with the participation of a malicious node, there is no way to Rug. Were you not aware of this?
Irene Zhao: If that's really the case, then I can only say that I've made a bad choice. If that's really what you think, then I have nothing more to say, and we'll see how things turn out in the future, right? Because I can tell you, I can't convince you, and you can't convince me, so we each believe we hold the truth, there's no need to mock anyone, or to say that in hindsight you were foolish or anything like that, it's pointless.
If I were a victim, I wouldn't immediately get angry, because we have all been through a lot, and we wouldn't go crazy and put someone online to be scolded and ridiculed just because one person Rugged, because we are all mature individuals.
Question: Since public opinion has turned in a negative direction, have you considered turning to a different direction or choosing a different path?
Irene Zhao: I believe in karma. Today, I joined this space, and I admit those mistakes. Why is there such negative public opinion? I think it's a backlash, because it's possible that in the past, I didn't handle the aftermath of issues well, which led to this outcome. So personally, I won't do this kind of thing again.
And to be honest, I want to cultivate a long-term presence in this industry. I'm not looking to make a lot of money and then run, because it's meaningless. What else can I do? I've talked to many friends, and they say, "You've made a lot of money, what do you want to do?" There's nothing else I can do, because in other industries, you can't develop as quickly, you won't have as many opportunities, and there won't be new narratives every day. Or maybe my influence in other industries may not be as great as it is in the blockchain industry.
So I think I want to do this kind of thing in this industry for the long term. That's why I voluntarily locked my tokens for 18 months, for this meme coin, and I don't want to Rug a large sum and then run, because I have nothing else to do. This is the truth, so I really like this industry, I think it brings a sense of freshness and excitement, and I also want to see what this project can become.
Question: Are you in it for the money or for the reputation with Asian mom? If you want to restore your reputation, what actions can you take?
Irene Zhao: We will have a very transparent mechanism, and all the specifics will be open and transparent, ensuring that tokens will not be unlocked prematurely, or any other situations within different communities. We will ensure, or Jupiter will ensure, that this will not happen.
As for what you just said, whether I'm in it for the money or for the reputation, I think at this stage, reputation is very important to me. And as I mentioned, my tokens have an 18-month lock-up period. So whether I can make money from this will depend on how the project ultimately develops, and whether we and the community can do a good job with this, that's the factor that will determine whether I can make money.
I really don't know if I can make money, but I can ensure that I won't Rug, so I can't say that my reputation will be damaged because of this, but I can't guarantee its direction.
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