Original | Odaily Planet Daily
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Author | Wenser

As the most rapidly developing L2 ecosystem recently, Base Chain has given birth to high-quality social application protocols including Friend.tech and Farcaster. Now, a game called Sofamon, a "little rabbit dress-up game," is expected to take over from the former two and become the next "star player" in the Base Chain social ecosystem.

Next, Odaily Planet Daily will take you to understand what exactly makes Sofamon so attractive to many.

Project Progress: Seed Round Financing Completed, Beta Version Launched

Earlier, Sofamon officially announced that it had completed seed round financing with participation from Polychain Capital, Seed Club Ventures, Inception Capital, Celestia Chief Operating Officer Nick White, former Coinbase engineer 0xBeans, and Divergence Ventures co-founder George Lambeth, among other institutions and angel investors. Although the specific amount has not been disclosed for the time being, it is evident that social applications are still favored by investors from different fields.

The fertile ecosystem of Base has laid an extremely friendly and potentially unlimited foundation for social applications. The early capital injection provides the possibility for continuous expansion of gameplay and application ecology for the product. Currently, Sofamon's Beta version has been launched, but an invitation code is still required for registration.

Project Positioning: New Social Expression Gameplay or New Consumer Application?

Sofamon's official account introduction positions itself as "A new layer of social expression." At first glance, it may seem vague, but combined with its specific gameplay, the meaning of its introduction can be understood.

In simple terms, Sofamon is a "dress-up game" where users can perform the following actions after registering an account:

• Set personalized avatars (simple color and expression settings for their "little rabbit" characters)

• Click on the wallet icon in the upper right corner to link an X platform account (support for social account authentication)

• Click on the wallet icon in the upper right corner to deposit Base Chain ETH (prepare funds for shopping)

• Collect the first wearable decorations (purchase various "decorative parts" available on the market, support for buying and selling at any time, but with a 6% transaction tax)

• Generate exclusive emoji packs (different decorative parts and little rabbit images will generate different emoji packs, which can be used in chat applications such as Telegram)

• By purchasing decorative parts and sharing corresponding emoji packs, users can earn carrot points, which can be used to participate in lottery draws for the opportunity to purchase the next set of decorative parts at a discount (for example, parts related to the recent collaboration with Eigenlayer, cheaper if purchased early, with greater profit potential)

https://www.sofamon.xyz/

In contrast to Sofamon's self-positioning, including Eigenlayer and many others in the market, Sofamon is considered a "new consumer application." As mentioned in Eigenlayer's official collaboration announcement: "one of the most popular new consumer apps on base!".

In a sense, Sofamon's current gameplay does have some similarities to the "Centimeter Show" and "QQ Show" in QQ, and it also has certain new consumer attributes (such as cultural consumption, spiritual consumption, creative consumption, etc.). Therefore, it is not unreasonable to call it the "Web3 version of Centimeter Show."

Moreover, the Beta version of Sofamon is still not fully open. Users need to enter an invitation code to participate in various activities, and currently, one invitation code can only invite 5 new users. This setting naturally gives it a certain social fission attribute, and the existence of leaderboards and invitation leaderboards is also an excellent embodiment of high social value.

In Web3 social networking, "being on the list" is a must for many "big brothers of the list."

Project Features: Protocol Revenue + Creator Economy + Brand IP Rent

In addition to the application functionality mentioned above, Sofamon's project features are something worth discussing. In summary, they can be summarized as follows:

First, the trading of decorative parts in Sofamon can bring protocol revenue to the project.

According to Dune's data panel information, Sofamon's TVL is currently around $3 million, and the protocol revenue is approximately 291.83 ETH (about $875,000). For a Web3 social project that has been online for less than a month, this data is already very objective.

Second, Sofamon's emoji and dress-up function to a certain extent activates the creator economy.

Similarly, according to Dune's data panel information, Sofamon's creator income is 89.24 ETH (approximately $267,000). The more decorative parts users purchase, the more exclusive emoji packs they can share, which can earn them more carrot points and thus have a greater chance of obtaining the priority purchase right for the next new decorative parts. At the same time, continuous buying and selling transactions also drive up the prices of decorative parts, forming a small "ecological flywheel."

Third, Sofamon's collaboration with decorative parts brands lays the foundation for IP rent.

As demonstrated by Sofamon's recent collaboration with the Ethereum re-staking protocol Eigenlayer, collaboration with decorative parts brands can bring new user traffic to the partners and introduce a new asset issuance model to the Sofamon platform. Decorative parts and carrot points have become a combined "golden shovel." Although Sofamon currently has only over 2400 independent users, with the subsequent wealth effect and the continuous expansion of brand collaborations, the chain of "paying users-decorative parts-new brand collaborations-new assets-new users-external social platform users" is expected to be further connected.

Conclusion

Of course, it is still too early to mention the validation of Sofamon's external nature, as the time point for this project is still too hasty. After all, one of the major advantages of social applications is their network effect. If Sofamon can achieve results in the following areas, perhaps the day of true large-scale growth is not far away.

Specific strategies include:

• Increasing the usage scenarios and platform channels for emoji packs;

• Expanding the scope and specific forms of subsequent brand collaborations;

• Hierarchically managing and balancing the related benefits of emoji pack creators and decorative parts traders.

In the Web2 domain, QQ Show once turned the tide for Tencent and provided a new growth point for QQ, making post-00s fall in love with QQ again. In the Web3 domain, Sofamon may also bring something different to the somewhat dull social track, and this is something we can look forward to together.

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