Buffett admits to missing out on Google, bets on Apple and his successor.

CN
59 minutes ago

On July 15, 2026, Buffett, in a rare public reflection on his "missed opportunities," admitted that not investing directly in Google back then was a mistake, adding that based on past performance, Google is now more likely to become a long-term winner. This self-reflection is not merely a simple hindsight acknowledgment but corresponds with the evident changes in Berkshire's asset structure—according to a single source, Berkshire currently holds about $31 billion worth of Google’s parent company Alphabet shares, although details still await further public confirmation, while Apple remains one of its most important tech stock positions in recent years. Buffett reiterated on-site that he remains firmly optimistic about Berkshire's investment in Apple, emphasizing that Apple’s long-term value still serves as a core pillar of the company’s investment portfolio. When discussing succession plans, he again identified Abel as the current main decision-maker at Berkshire, stressing that the two would not do anything the other disagreed with. This not only endorses the successor but also sends a message to the outside world: Berkshire's shift from deliberately avoiding "technologies it doesn't understand" to heavily investing in Apple and holding Alphabet is not a result of a personal epiphany, but a technology asset layout shaped by both Buffett and Abel that will continue into the future.

A Turn from Rejecting Technology to Acknowledging Mistakes

Before today, Buffett was almost synonymous with “staying away from technology.” Berkshire Hathaway has long been known for value investing, and he himself repeatedly emphasized that he would not buy technology companies he did not understand; this principle had excluded Google, and later the giant Alphabet, from Berkshire's vision. With the overall rise of tech stocks, Alphabet has now positioned itself among the world's tech giants, and Berkshire's past systemic aloofness towards technology has gradually been viewed by the market as a "blind spot" in this value framework.

Therefore, Buffett's admission in public on July 15, 2026, that “not investing in Google was a mistake,” along with the comment “based on Google’s past performance, this company is now more likely to be a winner,” represents more than just a remorseful clarification. It marks a point where an old-fashioned value investor admits to having misjudged the technology era, and openly corrects the previous boundary of “don’t buy what you don’t understand”: technology companies are no longer merely unpredictable risk sources but potential “winners” that can be included in value assessments. In the context of Berkshire significantly increasing its positions in Apple and Alphabet, this belated acknowledgment symbolizes a shift in the relationship between traditional value investing and tech stocks, moving from defensive aloofness to actively incorporating tech giants into the core assets for long-term reassessment.

$31 Billion Position in Alphabet

After the acknowledgment that “missing out on Google was a mistake,” the contrast with Berkshire’s current holding structure is particularly striking. According to a single source, Berkshire currently holds approximately $31 billion worth of Alphabet stock, this bet on tech stocks has become one of the core forces in its portfolio alongside its long-term heavy holdings in traditional sectors like finance and insurance. Unlike the “old money positions” built over years in banking and insurance, the specific building rhythm and cost price of this Alphabet position have not yet been publicly disclosed. The number itself remains to be further verified by subsequent information, but it sufficiently illustrates that Berkshire’s attitude toward tech giants has shifted from watchful waiting to actual investment.

When Buffett publicly stated that not buying Google back then was a mistake, he was already backed by such a huge Alphabet position, creating a subtle contrast between reality and reflection: is this merely a remedial lesson, or an inevitable configuration that has come after a comprehensive rise of tech stocks and a reassessment of valuation logic? From his repeated emphasis on "winning companies," it seems more like Berkshire's internal value framework has completed a reclassification of Alphabet—not just an incomprehensible tech stock, but an asset viewed as more likely to win long-term based on past performance, thus leading to the today's position whose scale can match the traditional heavy holdings.

Apple as Berkshire’s Earnings Engine

If the additional holdings in Google are considered a late acknowledgment of a mistake, Apple has long been positioned at the core of Berkshire’s earnings machine. Berkshire still holds a large amount of Apple stock, and within its overall investment portfolio, Apple is one of the most important tech stock holdings in recent years and one of his few proactive heavy investments in technology. Buffett, who has long adhered to "buying only companies he understands," has repeatedly praised Apple’s brand appeal and the ecosystem built around hardware and services in public forums; this user stickiness that can transcend cycles is regarded in his value framework as a sustainable and predictable source of cash flow, which is a key reason why he is willing to stake large amounts of capital and time.

In his statement on July 15, 2026, while admitting he missed out on investing in Google, he again emphasized his optimism about Berkshire’s investment in Apple, also indirectly outlining the different roles the two companies play in his mind: Google is an asset proven by past performance to be “more likely to become a winner,” but it went through a gap he himself termed a “mistake”; whereas Apple is already included and continuously contributes to the balance sheet and psychological safety. The former represents the recognition of income and risk balance post the comprehensive rise of tech stocks; the latter is a business model that is easier to understand and evaluate, from brand and ecosystem to user relationships. In the future portfolio that he and Abel are jointly shaping, Apple is more like a proven earnings engine, while Google is the added growth chip after making up for missed opportunities.

Speculation on Abel’s Investment Style After Succession

With Apple being regarded as the “earnings engine” and Google as the “remedial chip,” Buffett has placed Abel clearly in a key position behind the portfolio—not just as the designated successor but as the “current main decision-maker” he has referred to. This suggests that the evolution of Berkshire’s tech positions is no longer merely a shift in Buffett’s personal mindset from “don’t invest in what you don’t understand” to a limited openness, but rather enters a dual consensus framework: any large tech bet must pass the value scrutiny of both parties.

He emphasized that the two “will not do anything each other does not agree with,” actually setting a guardrail for this consensus. On the combination of Apple and Alphabet, according to a single source, Berkshire has about $31 billion in Alphabet positions, with details still awaiting further public verification. Such a scale mandates that future adjustments must also accommodate Abel’s risk preferences and valuation methods. One foreseeable style is: the allocation ratio in the tech sector is likely to remain within the “important but not uncontrolled” range, continuing to bet on top companies with clear cash flows and moats, while maintaining a dual veto mechanism when increasing or decreasing core holdings like Apple and Google, allowing Berkshire's tech layout to maintain a steady and controllable evolution path during the succession transition period.

Buffett's Regret and New Landscape in the Era of Tech Stocks

From publicly acknowledging that “missing out on Google was a mistake” to forming a significant tech exposure with the approximately $31 billion in Alphabet holdings alongside Apple, Buffett's path is essentially a gradual turning point in Berkshire's value investment framework in the era of tech stocks: transitioning from “not investing in companies you don’t understand” to concentrating bets on tech giants with higher certainty, clearer cash flows, and well-defined moats. This brings new opportunities to Berkshire—the capacity to include core tech assets like Apple and Alphabet in its long-term financial statements while maintaining the foundational position of traditional financial and insurance sectors; but it also imposes constraints—the specific pacing and sector weighting adjustments of holdings have not been disclosed, which means that any rebalancing of tech positions must consider both risk and style consistency in an environment of limited information and fluctuating valuations. With Abel also distinctly identified by Buffett as the current main decision-maker, and the emphasis that both will not do anything the other disagrees with, the next steps in the tech sector will become a window to observe the power transition at Berkshire: future tracking should follow the officially disclosed information to monitor their joint pricing and increasing or decreasing positions in Apple and Alphabet, to assess whether this combination of “old value investors and successors” can maintain consensus and discipline in the tech stock era while transforming regret into a more measured long-term tech layout.

Join our community, let's discuss and become stronger together!
AiCoin exclusive Hyperliquid benefits: https://app.hyperliquid.xyz/join/AICOIN88
AiCoin exclusive Aster benefits: https://www.asterdex.com/zh-CN/referral/9C50e2
On-chain Telegram community: https://t.me/AiCoinWhaleData
On-chain community: https://www.aicoin.com/link/chat?cid=N6OVMor5g
AiCoin on-chain Twitter: https://x.com/aicoinwhaledata

免责声明:本文章仅代表作者个人观点,不代表本平台的立场和观点。本文章仅供信息分享,不构成对任何人的任何投资建议。用户与作者之间的任何争议,与本平台无关。如网页中刊载的文章或图片涉及侵权,请提供相关的权利证明和身份证明发送邮件到support@aicoin.com,本平台相关工作人员将会进行核查。

Share To
APP

X

Telegram

Facebook

Reddit

CopyLink