Cardone, a real estate investor and online finance personality, has turned bitcoin’s recent slide into a marketing pitch for his hybrid investment model. He has repeatedly said Cardone Capital uses cash flow from its rental properties to buy more bitcoin on a regular schedule, leaning into the dip rather than retreating from it.

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Describing the approach, Cardone said the firm works to improve the cash flow of the real estate and buy more bitcoin as it falls. The strategy treats weakness in the price as an opportunity to accumulate, a stance he has held through the latest downturn.

The firm has built its position quickly with Cardone Capital adding 282 BTC earlier this month, a purchase worth roughly $18 million with bitcoin trading near $63,000 at the time, and held about $200 million in bitcoin as of May alongside thousands of residential units and Class A offices.

Cardone’s model fuses income-producing property and bitcoin inside a single limited liability company (LLC) structure, with the firm pitching projected returns of 22% to 32%. Rather than raising debt or issuing equity to buy the asset, the playbook popularized by larger corporate holders, Cardone routes recurring rental income into steady purchases.

He is now aiming for 3,000 BTC by the end of the year and 10,000 BTC over the longer term. Moreover, he has floated plans to launch a publicly traded, bitcoin-focused real estate company (all while maintaining a price target of $189,425 for bitcoin in 2026).

Cardone has long argued that pairing real estate with bitcoin could outperform real estate investment trusts (REITs), the traditional vehicle for property exposure. His pitch rests on the view that rental cash flow can keep funding purchases regardless of short-term price swings, smoothing out the timing risk that trips up leveraged buyers.

Cardone’s approach echoes a wider corporate embrace of bitcoin as a treasury reserve asset, a trend led by companies that have made BTC accumulation central to their identity. What sets Cardone apart is the funding source, i.e. instead of capital markets, he is channeling apartment rents into the orange coin, a model he says is less fragile because it does not depend on debt maturities or share sales.

The bet is not risk-free as falling property cash flow, a slump in real estate values, or a deeper crypto downturn could slow the buying. In all of this, Cardone’s position remains exposed to the same volatility that has pressured other corporate holders. A drop toward $59,000 has tested treasuries that bought higher, even as Cardone casts the weakness as an entry point.

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