Every cycle of the cryptocurrency market essentially reflects a game of capital and human nature.

The MEME frenzy, hot topic rotation, leveraged betting, and wealth myths continuously stimulate market sentiment. However, when the market enters a consolidation phase, more and more investors start to reassess their asset allocation methods. Instead of chasing short-term hot spots, how to achieve sustainable returns while controlling risk has become a more concerning issue for many users.

In the past year or so, the behavior of cryptocurrency users has been changing: the proportion of stablecoin holdings has increased, the lifespan of funds has lengthened, and the demand for liquidity management tools among high-net-worth users has significantly increased. The fact that over 600,000 users chose to subscribe to Huobi HTX's Earning Coin product, with a scale increase of 66.47% year-on-year, is a microcosm of this trend.

Formation of Stablecoin Flexible Matrix: Seeking Certainty in Returns

For investors holding stablecoins, capital safety, liquidity, and return stability are often the three most important considerations.

During phases of increased market volatility and unclear direction, more users are allocating part of their funds to stablecoin interest-generating products, hoping to achieve certain returns while maintaining liquidity.

In response to this demand, Huobi has gradually formed a flexible earning system covering mainstream stablecoins such as USDT, USDD, USDC, U, USDe, and USAT, supporting instant deposits and withdrawals with transparent earnings.

Among them, thanks to Sun Yuchen's ecological influence, USDD Flexible has become one of the most representative stablecoin earning products on Huobi HTX. Even after the "1011 incident," its 4%–6% APY still maintains a significant competitive advantage compared to the industry-wide annualized yield level of 1%–5%.

According to user feedback, at the initial launch of the product, Huobi HTX quickly established market recognition through a limited-time 20% APY; subsequently, it gradually stabilized the yield in the 8%–12% range and launched a 1:1 no slip purchase function for USDT to directly purchase USDD, reducing participation thresholds and capital friction costs.

In addition to USDD, Huobi has also launched $U Flexible earning products and continuously introduced phased interest rate increase activities for mainstream stablecoins like USDT and USDC; at the same time, a "new user exclusive" welfare channel has been established, allowing new users to enjoy up to 100% annualized returns on these products.

Data indicates that users are allocating more funds to stablecoin interest-generating assets.

According to relevant data from Huobi HTX, by mid-2025, the asset scale of its USDT users exceeded $1.8 billion, with the annual USDT reserve ratio rising to around 150%. By May 2026, the platform's stablecoin assets saw a month-on-month increase of 11.46%.

This change is highly consistent with the trend of users seeking certain returns and reducing volatility risk exposure in a fluctuating market environment.

20% Interest Rate Subsidy: Finding a Balance Between Stability and Hot Topics

For users who wish to maintain a stable position while not wanting to miss out on hot narratives, directly participating in second-market betting often comes with high volatility risk. The 20% interest rate subsidy mechanism of Huobi's Earning Coin provides users with an alternative way to participate.

Since the second half of 2025, the privacy track has shown obvious signs of revival, with increasing market attention on privacy computing, on-chain anonymity, and data security-related assets. Huobi Earning Coin timely launched a "hot new coin earning interest rate increase special event."

Users participating in hot new coin earning products such as XMR, ZEC, DASH, FHE, ZKP, DUSK, etc., can receive additional interest rate subsidies beyond the basic return, with total annualized yields reaching as high as 20%.

For users, this model can alleviate price volatility risks to a certain extent through certain interest returns while focusing on hot tracks and maintaining asset stability.

Currently, the effectiveness of this logic is being validated by the market. According to CMC data, in mid-May 2026, Huobi HTX again ranked first in net capital inflow among global exchanges over seven days. Meanwhile, the platform's total user return grew by 31.52% year-on-year.

VIP Flexible: Enhancing Fund Efficiency for High-Net-Worth Users

As the cryptocurrency industry matures, high-net-worth and institutional users are increasingly focusing on fund utilization efficiency and liquidity management.

To this end, Huobi HTX officially launched VIP Flexible products in March this year, open to users of Prime level 5 and above. The higher the user level, the more generous the flexible earning returns.

Furthermore, users can utilize the "automatic subscription" feature to prioritize transferring idle balances from their spot account to VIP Flexible; once the VIP limit is reached, funds will automatically flow to regular flexible products, maximizing the utilization efficiency of idle assets for continuous return accumulation.

In the first phase after the product launch, Prime 5–7 users can enjoy a 6% annual yield; Prime 8–9 users' annual yield increases to 7%; and Prime 10–11 users can unlock a maximum annual yield of 9%, significantly higher than mainstream stablecoin earning products available in the market during the same period.

Since its launch, nearly a thousand high-net-worth users have chosen Huobi's Earning Coin VIP Flexible product. Clearly, more users are starting to pay attention to the long-term management efficiency of idle funds, and products that balance liquidity and returns are gaining more favor.

From Trading Mindset to Allocation Mindset

FOMO has never truly disappeared, but market participants are becoming more mature.

As stable returns, capital efficiency, and risk management become core issues of concern for more users, cryptocurrency finance is gradually evolving from a simple trading market into a complete wealth management market.

The development trajectory of Huobi Earning Coin over the past 15 months not only reflects growth in one business but also illustrates changes in the investment behavior of cryptocurrency users. The product system focused on long-term holding, stable returns, and capital efficiency may become an important direction for industry competition in the next stage.

About Huobi HTX

Founded in 2013, Huobi HTX has developed from a cryptocurrency exchange into a comprehensive blockchain business ecosystem over the past 13 years, encompassing digital asset trading, financial derivatives, research, investment, incubation, and other businesses.

As a leading Web3 portal, Huobi HTX adheres to a development strategy of global expansion, ecosystem prosperity, wealth effects, and safety compliance, providing comprehensive, secure, and reliable value and services for virtual currency enthusiasts worldwide.

For more information on Huobi HTX, please visit https://www.htx.com/ or HTX Square, and follow X, Telegram, and Discord. For further inquiries, please contact glo-media@htx-inc.com.