On October 13, 2025, TradeXYZ was launched. In less than five months, the platform's cumulative trading volume exceeded $100 billion.

During weekends, the CME is closed, and oil traders from around the world come here to gamble on the situation in the Middle East. Before Cerebras' IPO, traders at Morgan Stanley refer to the price predictions here for the opening price.

Such a project should have had a dozen founder interviews, multiple rounds of star VC endorsements, and rampant valuation rumors by now. However, from the founding team to core members, TradeXYZ has remained anonymous and does not accept any interviews.

The only thing we know is that the founder of this platform has a Twitter ID of sershokunin, and insiders call him Shoku.

Bitcoin OG, NFT Giant

In 2013, Shoku bought Bitcoin for the first time. In the following decades, his compound interest trajectory has been like the dreams of many people: early participation, long-term holding, and staying ahead of each narrative.

In September 2021, Shoku purchased CryptoPunk #8857 for 2000 ETH (approximately $6.63 million). This is one of only 88 Zombies in the CryptoPunks collection, and the transaction price ranks fourth in the series' history. On the same day he bought the Punk, he posted a twelve-tweet thread on Twitter explaining why he was willing to pay millions of dollars for a pixelated avatar.

Shoku stated that the creativity of an era does not belong to a single genius, but rather to the entire "scene." For example, the Paris of the 1920s, the Soho of the 1960s, or the early Y Combinator.

Shoku judged that NFTs are growing into such a scene: artists recommending each other rather than competing, tools and technologies spreading over platforms like Discord and YouTube within days, and the secondary market allowing collectors to see in real-time what each other is buying for the first time.

These characteristics have never appeared simultaneously in art history, and when they do, what follows is an entirely new generation of art movements defined retrospectively.

Shoku was wrong; NFTs did not bring about an era’s reflection.

Three months later, the bear market began, and the vast majority of Punk buyers were caught at the peak, with Shoku being no exception. In May 2024, he listed this NFT for sale at a price of 2200 ETH. As of now, the highest bid from a buyer has only been 500 ETH.

Shoku probably doesn't care too much about this money.

Investment Genius

Buying Bitcoin 13 years ago is not even considered a standout in Shoku's investment history. His two remarkable trades outside the cryptocurrency market have always impressed his peers.

In 2014, when Uber was still in its funding phase, Shoku was eager but could not get an allocation.

One day, while on his way back to the office, he had a brainstorm while looking at the road and came up with an obscure investment idea: if Uber succeeds, the taxi licenses in New York would be worth nothing.

After researching, Shoku found a publicly traded company called TAXI, whose main asset was taxi licenses.

When TAXI was around $20, Shoku bought a large number of put options with strike prices of $3 to $5 and terms of 6 to 9 months. A few months later, with the drop in UberX prices, TAXI's stock price plunged to $2.50, and Shoku made 50 times his investment.

Shoku’s other genius trade occurred in Japan.

Between 2014 and 2015, the Bank of Japan adopted an aggressive easing strategy, with most smart money betting on the Nikkei index.

After flying to Tokyo and conducting research, Shoku believed the real asymmetric opportunity was not in stocks.

He discovered that the standard for purchasing apartments in Japan was typically a 5% down payment for a two-year term, supported by AAA-rated Mitsubishi credit—essentially a non-recourse two-year call option with 20 times leverage.

He purchased 25 pre-sale apartments in prime areas like Nishiazabu and made 20 times his investment over two years.

Excluding Hyperliquid, Shoku's most successful investment in the crypto space came from Ethena, where he identified it as a product that could make scalable arbitrage "one-click purchasable," democratizing strategies previously only available to professional trading teams for everyday users.

Shoku believes that Ethena, Hyperliquid, and the later-acquired fundraising platform Echo by Coinbase are the standout projects in this bull market because they provide ordinary people with some of the most unfairly high-return opportunities in crypto history.

Early Bet on Hyperliquid

In 2023, Hyperliquid was just starting out, with only about $2 million in the market-making treasury HLP, and the order book was nearly empty with little discussion on Twitter.

Shoku privately messaged a few friends he thought might be willing to try the product, including Cobie, Jez, and CL.

CL later remarked that this private message from Shoku was the one he regretted missing in this bull market.

Shoku: I spent a few hours with Jeff in Hong Kong; he is a smart person and a great entrepreneur.

Jez later said that Shoku’s private message about Hyperliquid in 2023 had a huge impact on his career.

Shoku replied that he messaged Jez because he felt Jez was one of the few who would actually use the product and understand why it was special. "The lesson is to keep trying things, constantly using products, so when something truly special appears, you can discern it."

In March 2024, Shoku stated on Twitter that he wasn't sure how much Hyperliquid would ultimately excel in traditional metrics like TVL, trading volume, etc., but he was completely confident in the quality and rigor of Hyperliquid's on-chain products and dApps, which had no competitors in the entire crypto space.

In the same month, he mentioned in another tweet that if he had to choose one token to lock for ten years other than BTC, ETH, and SOL, he would choose HLP. The reason being that the market would continue to underestimate this team's capabilities and ambitions.

In May, Shoku tweeted: "The true test of conviction in Hyperliquid is to shift from tweeting and trading to contribution and construction. I hope to see more talent take action. This is a once-in-a-generation opportunity."

This statement was meant for others to hear, but also to remind himself.

Diving In

On Christmas Day 2024, Shoku tweeted, attaching a screenshot of an unreleased product from Hyperliquid's testnet.

Two months later, Unit was officially released as Hyperliquid's "cross-chain bridge," initially supporting the deposit and withdrawal of native BTC on Hyperliquid and bringing spot trading of mainstream crypto assets to Hyperliquid.

Shoku's friend mod tweeted a lengthy thread on the day Unit went live, recounting the first time he heard Shoku talk about Unit. The two were hiding from the rain in an empty space filled with food trucks, and Shoku said Hyperliquid was "one of the few exciting things in the crypto world."

When Shoku gave up his identity as an investor to become a founder, mod's first reaction was that he was crazy, as only someone who saw a 100-fold opportunity would do that, and there were only a handful capable of driving Unit's vision around the world.

Clearly, Shoku was one of them.

In May 2025, Shoku revealed the emerging TradeXYZ: "After all this time, people still see Hyperliquid merely as an on-chain contract exchange. However, if one takes the time to dive deeper, they will discover the true ambition of the HL team. The next product that Unit is about to launch will make everyone realize just how big this opportunity is."

Shoku did it. Since its launch in October last year, TradeXYZ has achieved great success, with stocks, indices, futures, forex, and pre-IPO contracts being successively rolled out, nearly covering all asset classes in finance.

This morning, TradeXYZ launched the pre-IPO perpetual contract for SpaceX SPCX, three weeks ahead of Nasdaq.

Whoever first sets the price defines the anchor of value. By seizing the pricing power early, Shoku and his team are prying open the doors of Wall Street.

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