While U.S. markets amass the largest investment volumes, excess liquidity is always searching for diversification in alternative markets, and Latam has benefited from this move.

Indexes like the MSCI Emerging Markets Latin America Index, which groups a large number of the most relevant stocks in Latin American markets, have undergone a huge rally as investors seek to hedge against an artificial intelligence (AI) bubble into traditionally overlooked markets.

According to Bloomberg, it has registered a 20% rise this year, scoring one of its strongest starts since 1991. Specifically, investors are betting on upcoming changes in key nations, including Brazil and Colombia, which might complete a pivot from left-leaning democracies to right-wing governments, prompting market-propping reforms.

This rise is a continuation of the index’s performance in 2025, when it grew more than 50%, surpassing similar numbers for emerging markets and even the SPX.

Brazil is at the eye of the storm, as President Lula will face the former president Jair Bolsonaro’s son, Flavio Bolsonaro, in the upcoming elections. Whichever the outcome, investors like Stanley Druckenmiller have taken a position on Brazil’s future, investing in the iShares MSCI Brazil ETF, or EWZ, the largest US-listed fund tracking Brazilian equities.

Otavio Costa, Co-Founder & CEO of Azuria Capital LLC, has been examining a possible boom of Latin American equities, with Brazil at the helm. Commenting on the Brazilian market situation, he stated:

“An economy about to be unleashed by global rebalancing away from US-based assets, in an equity market that remains historically undervalued. A secular bull market in the making.”

Also, more and more investors are ignoring exchange-traded funds (ETFs) and going straight to the source, as reports indicate that overseas buying has risen to a four-year record.

• Why are investors turning to Latin America for diversification?
  Investors are seeking to diversify away from excess liquidity in U.S. markets, leading to significant interest in Latin American equities.

• What is the performance of the MSCI Emerging Markets Latin America Index?
  This index has surged by 20% this year, marking one of its strongest starts since 1991, as investors bet on political shifts in countries like Brazil and Colombia.

• What are the key factors driving this investment interest in Brazil?
  Upcoming elections and potential reforms under President Lula are attracting investment, with notable figures like Stanley Druckenmiller investing in the iShares MSCI Brazil ETF (EWZ).

• What does the future hold for Latin American equities according to experts?
  Otavio Costa of Azuria Capital predicts a coming boom in Latin American stocks, emphasizing Brazil as a potentially undervalued market set for a secular bull market.

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