‘Big Orange’ — Another Saylor Teaser Puts Markets on Watch for Strategy’s Next BTC Buy

CN
6 hours ago

Another week, another Sunday hint—one that will likely foreshadow a Strategy announcement confirming yet another bitcoin ( BTC) purchase.

This ritual has become classic Saylor methodology: last week’s teaser, “Orange or Green?”, was followed on Monday by news that the company acquired 1,287 BTC and lifted its cash reserves to $2.25 billion.

This Sunday, the Strategy founder wrote:

“₿ig Orange.”

The message may point to a substantially larger bitcoin purchase, though confirmation will have to wait until Saylor’s customary Monday announcement, which is typically released around 8 a.m. Eastern time.

As of today, Jan. 11, 2026, the bitcoin treasury firm Strategy holds 673,783 BTC, valued at roughly $61 billion based on current prices. The company’s mNAV sits at 1.03, and on Friday, MSTR shares traded on Nasdaq slipped 5.7%, though the stock remains up 1.7% over the past five days.

‘Big Orange’ — Another Saylor Teaser Puts Markets on Watch for Strategy’s Next BTC Buy

MSTR shares.

Taken together, the pattern is familiar yet deliberate: Saylor’s carefully timed hints function less as spectacle and more as a signaling mechanism, conditioning markets and readers alike to anticipate disciplined capital deployment rather than impulsive moves.

Whether Sunday’s “₿ig Orange” proves symbolic or more substantial, Strategy’s steady accumulation strategy and transparent cadence continue to frame bitcoin as a long-duration balance-sheet asset—one revealed on its own schedule, and rarely without intention.

  • Why does Michael Saylor post hints on Sundays?
    Saylor typically uses Sunday posts to preview Strategy’s bitcoin-related announcements ahead of formal disclosures.
  • What does “₿ig Orange” likely signal?
    The phrase is widely interpreted as a teaser for a potentially sizable bitcoin purchase by Strategy.
  • How much bitcoin does Strategy currently hold?
    As of Jan. 11, 2026, Strategy holds 673,783 BTC valued at about $61 billion at current prices.
  • When are Strategy’s bitcoin purchases usually announced?
    The company generally releases official purchase updates on Mondays around 8 a.m. Eastern time.

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