Another week, another Sunday hint—one that will likely foreshadow a Strategy announcement confirming yet another bitcoin ( BTC) purchase.
This ritual has become classic Saylor methodology: last week’s teaser, “Orange or Green?”, was followed on Monday by news that the company acquired 1,287 BTC and lifted its cash reserves to $2.25 billion.
This Sunday, the Strategy founder wrote:
“₿ig Orange.”
The message may point to a substantially larger bitcoin purchase, though confirmation will have to wait until Saylor’s customary Monday announcement, which is typically released around 8 a.m. Eastern time.
As of today, Jan. 11, 2026, the bitcoin treasury firm Strategy holds 673,783 BTC, valued at roughly $61 billion based on current prices. The company’s mNAV sits at 1.03, and on Friday, MSTR shares traded on Nasdaq slipped 5.7%, though the stock remains up 1.7% over the past five days.

MSTR shares.
Taken together, the pattern is familiar yet deliberate: Saylor’s carefully timed hints function less as spectacle and more as a signaling mechanism, conditioning markets and readers alike to anticipate disciplined capital deployment rather than impulsive moves.
Whether Sunday’s “₿ig Orange” proves symbolic or more substantial, Strategy’s steady accumulation strategy and transparent cadence continue to frame bitcoin as a long-duration balance-sheet asset—one revealed on its own schedule, and rarely without intention.
- Why does Michael Saylor post hints on Sundays?
Saylor typically uses Sunday posts to preview Strategy’s bitcoin-related announcements ahead of formal disclosures. - What does “₿ig Orange” likely signal?
The phrase is widely interpreted as a teaser for a potentially sizable bitcoin purchase by Strategy. - How much bitcoin does Strategy currently hold?
As of Jan. 11, 2026, Strategy holds 673,783 BTC valued at about $61 billion at current prices. - When are Strategy’s bitcoin purchases usually announced?
The company generally releases official purchase updates on Mondays around 8 a.m. Eastern time.
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