29 million exposures, only $71 in revenue: How to make money from traffic on the X platform?

CN
16 hours ago

Monetization comes only from the interactions of high-quality paying users.

Written by: MAD Vincent

Translated by: Chopper, Foresight News

I followed their advice to the letter: frantically spamming comments, closely monitoring top accounts to ride the traffic wave, and flocking to wherever it was popular, treating exposure like a chip in a bull market, chasing it madly.

After 29 million exposures, the X platform paid me $71.49.

This is a warning. As of December 2025, those still chasing exposure on the X platform are neither seizing opportunities nor working hard; they are merely the scapegoats for bot traffic.

The Lie Everyone Believes

At some point, the cryptocurrency community (CT) reached a consensus: "The higher the exposure, the more money you make." This used to be half-true. But by 2025, it has completely devolved into a fallacy.

Today, exposure is merely a flashy and hollow vanity metric: it looks glamorous and addictive, yet is utterly useless for actual earnings. It can make your data dashboard look as beautiful as a bull market chart, but the corresponding bank deposit is pitifully small, akin to an abandoned small wallet.

I paid a painful price to understand this truth.

My Personal Experiment (a.k.a. How I Got Scammed)

In mid-December 2025, I embarked on this radical traffic experiment: posting over 200 comments daily, specifically targeting posts from top accounts to ride the heat, completely unrestricted to any vertical field, focusing on an all-encompassing "indiscriminate bombardment."

Movies, games, politics, cryptocurrency, memes, sports… as long as it was a hot topic, I was there commenting.

Soon, my actions resonated on the platform: "Bro, I see you everywhere," "The algorithm loves you too much," "This data is just explosive growth."

Now, let's look at the specific results: 29 million exposures, 267,700 interactions, 119,500 likes, 11,800 comments, 3,100 saves, 20,000 homepage visits, 37,500 followers, with certified users accounting for about 41%.

I only posted an average of 4 original pieces daily, with the rest of the traffic relying entirely on "riding the heat in the comments." Just looking at the data dashboard, it seemed like a crushing advantage. But when settlement day came, the amount credited was only $71.49.

At that moment, I completely understood: exposure does not make money; high-quality paying user interactions are the key.

The monetization logic of the X platform has long changed; it no longer rewards exposure but rather looks at who is interacting with you.

If your interaction data does not come from paying certified users, it is no different from having no interaction at all.

The Real Rules of Monetization on the X Platform in 2025

There is no mystery behind this; many people are simply unwilling to admit reality. The true monetization rules are as follows.

The types of interactions that can effectively monetize only include the actions of paying certified users: comments, shares, saves, likes, and interactions must occur within monetizable reply threads.

Some types of interactions are ineffective for monetization: free user interactions, bot traffic, explosive exposure without paying user participation, and "pseudo-hit" posts without paying user interaction.

A comment from a paying certified user may be worth far more than 100 likes from bots.

Additionally, interaction weights vary; they are not treated equally. Comments and shares have the highest weight, followed by saves, and likes have the lowest.

So, if your interaction data shows the following characteristics: many likes, few comments, and a low proportion of certified users, your account may appear to be very popular, but it has no monetization value.

The Unmentioned Trap of Bot Traffic

Riding the heat in the comments of top accounts seems like a shortcut to gaining followers, but it is actually a distribution engine for bot traffic.

The reality is this: your comments are pushed to a bot network → exposure skyrockets → interaction data appears healthy → when it comes time for settlement, the platform directly filters out all invalid traffic.

This is why we see the absurd result of "29 million exposures, only earning $71." This is not a system flaw but a precise execution of platform rules.

This approach is destroying your account

This is not only a method with an extremely low return on investment but also causes irreversible damage to your account.

Bot Follower Pollution

In just a few days, my account gained over 2,500 bot followers. These bots will lower:

  • The proportion of certified users in your account

  • The platform's trust rating of you

  • Future settlement amounts

Dilution of Follower Demographics

Your followers are no longer a precise audience but have turned into worthless "noise." The platform sees this clearly, and advertisers do too; ultimately, your earnings will directly reflect this.

Algorithm Downgrade Punishment

Posting over 200 comments daily → easily triggers content restrictions with no vertical field positioning → unable to convey a clear account label to the algorithm, ultimately your account will be deemed a "suspected spam account" by the algorithm.

Creator Psychological Exhaustion

You think you’ve dominated the platform's hot list, but the bank deposit notification hits you hard. Most creators choose to give up at this moment.

My Approach

I completely overturned my previous methods: I cleaned out 2,500 bot followers, removed 5,000 zombie followers, stopped riding the heat in the comments, and focused on building a genuine fan community.

In the short term, my account data did decline, but the long-term health of the account began to recover.

In the next settlement cycle, my account data showed new characteristics: lower exposure, improved interaction quality (you can check the interaction rate percentage), more precise follower growth, and significantly reduced creative pressure.

Core Metrics Worth Paying Attention To

If you want to make money on the X platform, aim for the following goals:

  • 3%-5% interaction rate

  • High-engagement posts primarily based on comments

  • 45%-50% proportion of certified users

  • Continuous output of original content

It’s okay if exposure is a bit lower; the quality of interacting users is key. Achieving this will allow you to transition from "Why are my earnings so dismal?" to "So this is how stable monetization can be achieved."

The Final Truth

Exposure is like the siren's song; it misleads you into thinking you have seized the opportunity, makes you feel like the focus of the platform, and creates an illusion of being "crucial."

But it does not bring in a single cent of revenue. What can be monetized is the interaction of high-quality paying users. The X platform in 2025 will not reward "traffic speculators," but will only reward "content builders."

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