A stablecoin distribution strategy is gaining scale as a major crypto firm deepens enterprise reach. Circle Internet Financial, a global fintech company, detailed on Dec. 18 how it is expanding USDC adoption through the Circle Alliance Program by embedding the dollar-backed token into partner operations worldwide.

Chief Executive Officer Jeremy Allaire shared on social media platform X: “The Circle platform ecosystem continues to grow strongly!” The Circle Alliance Program operates as the firm’s primary distribution engine by shifting USDC away from speculative trading and toward operational use across payments, treasury, and software platforms. Through this model, Circle positions itself as a financial infrastructure provider rather than only an issuer, with more than 1,100 alliance members spanning over 70 countries and multiple industry verticals.

Circle shared on X:

1,100+ Circle Alliance Program members across 70+ countries and 20+ industries are delivering real world products and services that make digital finance more accessible, more local, and more useful for people worldwide.

These partners function as localized on- and off-ramps, particularly in Africa and Latin America, where digital dollars can replace costly correspondent banking. The company added on X:

From remittances in Africa, to commerce in LATAM, to developer tools spanning Asia and Europe, CAP builders are expanding what USDC can unlock in regions globally.

Read more: USDC Enters Intuit’s Core Products With Circle Partnership as Stablecoins Move Mainstream

From a market perspective, expansion of the Circle Alliance Program aligns closely with USDC’s 2025 performance indicators. Circulating supply climbed to roughly $73.7 billion by the third quarter, while transaction activity advanced sharply as business-to-business payments and remittances increased. Broader native issuance across more than 30 blockchains further strengthened liquidity and interoperability, supported by validator and infrastructure partners.

Strategically, the model decentralizes usage among global innovators while maintaining centralized compliance, reserves, and regulatory alignment. Following its recent public listing and deepening relationships with established financial institutions such as Visa and BNY, Circle increasingly positions USDC as a regulated, transparent alternative within the stablecoin market. This approach supports the firm’s long-term objective of making digital dollars function as always-on, internet-native money for global settlement, even as competition from offshore stablecoins continues to shape the sector.

• What is the Circle Alliance Program?
  It is Circle’s primary distribution network embedding USDC into payments, treasury, and software platforms globally.
• How many members are in the Circle Alliance Program?
  The program includes more than 1,100 members across over 70 countries and 20 industries.
• Why is USDC adoption growing in Africa and Latin America?
  USDC serves as a local on- and off-ramp that can replace costly correspondent banking for remittances and commerce.
• How does Circle position USDC within the stablecoin market?
  Circle presents USDC as a regulated, transparent digital dollar aligned with global financial institutions.

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