Crypto exchange Binance warned of escalating impersonation scams while tightening clarity around how token listings actually work. The global digital asset platform published a general announcement on Dec. 17 detailing its listing framework, enforcement policies, and zero-tolerance stance toward fraudulent third parties claiming Binance affiliation.

Former Binance CEO Changpeng Zhao (CZ) shared on social media platform X on the same day:

Anyone claiming to be able to help you with a Binance listing is a scammer. If you see anyone (including middleman, consultants, ex- or current employees) claiming it, please report it. They will be added to a blacklist, and sometime even published.

“I recently had a country President asking about a listing. I told them I can’t help,” CZ noted. His warning underscores Binance’s position that listings are never guaranteed and that no fees are charged for evaluations.

The company explains that projects move through a structured system that can include Binance Alpha for early-stage exposure, Binance Futures for derivatives listings, and Binance Spot for direct trading and long-term holding. Advancement depends on holistic assessments covering product quality, real traction, utility, user metrics, business and revenue models, growth potential, tokenomics, team background, technical risk, compliance standards, and user protection. Tokens already in circulation also face reviews tied to liquidity, valuation, trading volume, and distribution.

Read more: Binance CEO: Digital Assets Are Becoming a Core Part of Modern Finance

The announcement further emphasizes a sharp rise in bad actors posing as Binance employees, listing agents, or intermediaries promising guaranteed outcomes for payment. Binance reiterates that it recognizes no third-party representatives and only accepts applications from verified founders or core executives who complete KYC checks. Any use of intermediaries results in immediate disqualification and blacklisting, while projects that proactively report such actors may receive priority review. The crypto firm stressed:

No legitimate Binance representative will ever solicit payment for listing services. If you are approached by any individual or group requesting payment in connection with a Binance listing, it is a scam. Do not engage, and do not transfer any funds.

Binance identified multiple individuals and entities accused of impersonation, warned that legal action may follow verified cases, and reaffirmed a whistleblowing channel offering bounties of up to $5 million. The message closes with an urgent reminder that any request for payment tied to a Binance listing is fraudulent and should be reported immediately through official channels.

• Does Binance charge fees for token listings?
  No, Binance does not charge any fees or guarantee outcomes for listing evaluations.
• Can consultants or intermediaries help secure a Binance listing?
  No, any intermediary involvement leads to disqualification and blacklisting.
• How does Binance evaluate tokens for listing?
  Binance uses holistic reviews covering traction, tokenomics, compliance, and user protection.
• What should projects do if contacted by a fake Binance listing agent?
  They should report it immediately through official Binance channels.

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