Original source: beincrypto
Original author: Matej Prša

D3 Global, a pioneer in the DomainFi infrastructure sector, today announced the official launch of the Doma protocol mainnet, introducing the world's first high-end domain names that can be traded as tokenized assets. This milestone launch reshapes the way high-value domains create liquidity. Domain holders can now tokenize high-end assets and trade them as ERC-20 tokens through a full suite of decentralized finance (DeFi) foundational components, while Web3 traders gain access to this real-world asset class with decades of financial history and market validation.

Doma: The Global Standard Connecting DNS and Blockchain

The launch of the Doma mainnet marks the fruition of a series of strategic partnerships within the Web2 and Web3 ecosystems, establishing Doma as a core bridge between traditional internet infrastructure and blockchain innovation. Leveraging the world's fastest-growing domain registrars and integration with a mainstream Web3 ecosystem covering over 150 million users, the Doma mainnet has become one of the largest on-chain gateways for real-world assets.

This mainnet launch introduces multiple high-end domain assets, providing backing for token trading pairs on Doma. This landmark integration demonstrates how Doma can transform high-value domains into liquid tradable assets while retaining the underlying DNS compatibility and intrinsic value. By splitting scarce assets like Software.ai into ERC-20 tokens, Doma breaks the previous monopoly held by a few high-capital domain owners, allowing global users to access high-end domain assets.

Additionally, Doma will strategically partner with registrars to bring over 30 million domains on-chain, creating a global network. Users can access tokenized domains across different Web3 blockchains, trade domain-backed tokens, exchange digital assets, and earn yields through liquidity pools and staking.

Fred Hsu, CEO and co-founder of D3, stated: "The launch of the Doma mainnet is a significant step towards our vision of connecting the $360 billion domain industry with the programmable future of Web3. The tokenized trading of assets like Software.ai and Brag.com proves that high-end domains can transition from illiquid assets to modern financial instruments on-chain without losing their underlying utility and value. By collaborating with registrars managing over 30 million domains and integrating with top blockchains serving over 150 million users, we are ushering in a new era of internet ownership and trading."

Empowering Platform for High-End Domain Liquidity

With Doma's DeFi foundational components, the tokenized trading of exclusive high-end domain inventories like Software.ai and Brag.com confirms that domains can operate as complex financial instruments on-chain while maintaining DNS compliance and utility.

Token holders can trade partial ownership of underlying domains, provide liquidity to earn transaction fees, or unlock utility features through long-term staking, while the domains themselves retain value as DNS-compliant internet assets. This addresses the core liquidity challenge in the domain industry: domain investors no longer need to choose between holding illiquid assets and direct sales; they can now generate income and access funds while retaining ownership.

Michael Ho, Chief Business Officer and co-founder of D3, remarked: "The launch of the Doma mainnet empowers one of the internet's most valuable asset classes with the robust capabilities of DeFi. Our platform brings Wall Street-style liquidity to high-end domains, enabling partial ownership, yield generation, and 24/7 trading. Domain holders can now convert millions of new Web3 users into potential buyers while earning yields through liquidity mechanisms. By tokenizing the foundational layer of the internet, we are achieving the financial activation of the internet itself."

Comprehensive Domain Finance Platform: Discover, Trade, Exchange, and Earn

The Doma mainnet offers end-to-end DomainFi functionalities on a unified platform:

Discover: Browse and acquire traditional internet domains (.com, .ai, .xyz, etc.) through an on-chain marketplace, with a one-click tokenization feature connecting registrars and the Web3 ecosystem.

Trade: Buy and sell interchangeable ERC-20 tokens backed by high-end domain assets like Software.ai. This dual model creates unprecedented partial liquidity for digital real estate holders while opening up access to a vast real-world asset class for traders.

Exchange: The integrated token exchange supports seamless conversions between tokenized domain assets, stablecoins, and native tokens, ensuring optimal liquidity and capital efficiency.

Earn: Generate yields through various mechanisms. Provide liquidity for domain token trading pairs to earn fees, or stake assets to unlock high-value utility features like subdomains. Domains thus transform from static holding assets into income-generating tools.

Ecosystem Partners: Connecting 30 Million+ Domains and 150 Million+ Web3 Users

The operation of the Doma mainnet relies on strategic partnerships with domain registrars and the Web3 blockchain ecosystem, creating a seamless pathway for domains to transition from traditional DNS to programmable blockchain assets.

Domain Registrars: Leading registrars such as InterNetX, EnCirca, NicNames, Rumahweb, and ConnectReseller are tokenizing their domain portfolios on Doma, managing a total of over 30 million domains. These partnerships bring immediate scale effects and introduce decades of domain expertise into the blockchain space. Elias Rendon Benger, CEO of InterNetX, stated: "Our collaboration with D3 reflects our commitment to being at the forefront of digital innovation. By integrating Web3 functionalities like the Doma protocol, we not only provide new services to our clients but also unlock new market opportunities, fundamentally reshaping the application of domains in the digital economy."

Web3 Ecosystem Partners: Integration with Base, Avalanche, Solana, and Ethereum Name Service (ENS) provides cross-chain access for over 150 million users. Alex Urbelis, Chief Information Security Officer of ENS Labs, stated: "Domains are the original form of digital identity. ENS has always upheld the vision of 'one world, one internet,' promoting the responsible integration of Web2 and Web3 worlds. The integration with Doma allows DNS domains to seamlessly collaborate with .eth domains on the Ethereum blockchain. This partnership invites the DNS community to co-create a unified ecosystem—one where sovereignty, opportunity, and innovation thrive, and the next chapter of the internet is written by its users."

Infrastructure Partners: Doma utilizes LayerZero (cross-chain messaging), Celestia (modular data availability), Privy (wallet infrastructure), Coinduit (Rollup infrastructure), and dRPC (decentralized RPC) to achieve institutional-level scale and reliability. Bryan Pellegrino, CEO and co-founder of LayerZero Labs, stated: "Doma is unlocking a whole new asset class, and LayerZero, as the standard interoperability solution, will enable every tokenized domain to connect with the on-chain economy from its inception. A once-closed, illiquid market will become composable and truly global, allowing assets to flow securely across all networks."

Launch Channel

The Doma protocol mainnet is now officially live at start.doma.xyz.

About D3 Global

D3 Global is building the world's first DomainFi network, tokenizing over 364 million existing and future domains into real-world assets. D3 is based on the Doma protocol, a decentralized blockchain infrastructure that connects traditional internet domains (.com, .net, .ai, .org) with future Web3 suffixes (.sol, .avax, .shib, .ape). D3 has received investment from Paradigm, and its team consists of seasoned professionals with over thirty years of industry experience, having led domain monetization, internet protocols, and the operation of various top-level domains (TLDs) such as .xyz, .inc, .tv, and .link. For more information about D3, visit d3.com; for information about Doma, visit doma.xyz.

About the Doma Protocol

The Doma protocol is the world's first DNS-compliant blockchain for DomainFi, tokenizing over 364 million domains into real-world assets (RWAs) to reshape the $360 billion domain industry. Developed with the participation of D3 Global, the protocol enables cross-chain interoperability between existing Web2 domains (.com, .xyz, .ai) and future Web3 suffixes (.sol, .avax, .ape), fostering a global domain economy based on partial ownership, lending, and DeFi functionalities. With open APIs, software development kits (SDKs), and developer programs like Doma Forge, the Doma protocol empowers developers and investors to reshape the ownership, use, and trading of domains in the internet, markets, and Web3 wallets. For more information, visit doma.xyz.

This article is contributed and does not represent the views of BlockBeats.

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