Coinbase CEO Brian Armstrong outlined an ambitious plan to move every stage of a startup's journey—from founding to financing to going public—onto the blockchain.

In the TBPN podcast, Armstrong described his vision for an on-chain lifecycle where founders can register their startups, conduct seed funding rounds, immediately receive USDC funding, and ultimately go public through tokenized equity.

"You can imagine the entire lifecycle happening on-chain," he said, adding that this shift could "increase the number of companies raising funds and starting up in the world."

Armstrong stated that startups will no longer need banks or lawyers to handle global transfers, as funds can be raised instantly through on-chain smart contracts. Once the funds are in place, founders can start generating revenue, accept cryptocurrency payments, secure financing, and even go public directly on-chain.

The Coinbase CEO noted that the current financing process is "quite cumbersome." He suggested on-chain financing, leveraging Coinbase's recent acquisition of the fundraising platform Echo, to make capital formation "more efficient, fair, and transparent."

Echo is now part of Coinbase and has already helped over 200 projects raise more than $200 million. Armstrong mentioned that the company would initially operate independently but would gradually integrate into Coinbase's ecosystem, allowing founders to access its $500 billion in custodial assets and global investor base.

"If we can bring in great builders who want to raise funds and connect them with investors who have capital, we are the perfect platform to help accelerate that process," he said.

Coinbase is also working with U.S. regulators to enable broader access to on-chain financing. Armstrong claimed that the current accredited investor rules exclude many individuals from early-stage opportunities.

"In many ways, the accredited investor rules are unfair," he said. "We want to find the right balance between consumer protection and opening up these opportunities to retail investors."

Last week, JPMorgan upgraded Coinbase's rating to "overweight," citing the significant growth potential of its Base network and revised USDC reward strategy.

Analysts stated that Coinbase is "leaning on" its Base layer-two blockchain to extract more value from platform expansion. They estimate that a potential Base token issuance could create a market opportunity of $12 billion to $34 billion, with Coinbase's share value ranging from $4 billion to $12 billion.

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Original article: “Coinbase CEO: Hopes to Move Entire Startup Lifecycle On-Chain”

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