XRP and Ripple continue to attract institutional attention as company leaders outline an ambitious strategy for expanding digital finance infrastructure. Ripple’s recent activity reflects a deliberate effort to strengthen its position across global payments, custody, and liquidity services—supported by a series of strategic acquisitions over the past two years.

Ripple chief executive Brad Garlinghouse stated on social media platform X on Oct. 24: “With today’s close of Hidden Road (now Ripple Prime), Ripple has announced 5 major acquisitions in ~2 years (GTreasury last week, Rail in August, Standard Custody in 2024, Metaco in 2023).” Garlinghouse added:

As we continue to build solutions towards enabling an Internet of Value – I’m reminding you all that XRP sits at the center of everything Ripple does. Lock in.

Formerly Hidden Road, Ripple Prime is positioned to extend institutional access to digital assets through multi-asset brokerage services.

Monica Long, president of Ripple, highlighted the scale of this opportunity, stating: “The opportunities now available to Ripple Prime are expansive.” Highlighting XRP and Ripple’s stablecoin, Ripple USD (RLUSD), she emphasized:

With RLUSD already being used as collateral for a number of prime brokerage products, and Ripple Prime looking at a variety of ways to utilize XRP, the future ahead is mighty bright.

Recent market activity highlights XRP’s expanding presence in institutional finance. The Grayscale Coindesk Crypto 5 ETF (NYSE Arca: GDLC) lists XRP among its top holdings, and REX-Osprey’s spot XRP ETF, XRPR, has exceeded $100 million in assets under management. The CME XRP futures reported $26.9 billion in notional volume, equivalent to approximately 9 billion XRP. Ripple-backed Evernorth plans to list on Nasdaq in early 2026, aiming to support broader XRP adoption and indicating growing market confidence in Ripple’s long-term strategy.

• Why is XRP gaining institutional traction right now?
  Ripple’s strategic acquisitions and infrastructure expansion are positioning XRP as a key asset for global finance solutions.
• What role does Ripple Prime play in XRP’s growth?
  Ripple Prime provides multi-asset brokerage access and aims to use XRP and RLUSD as core tools for institutional services.
• How are ETFs contributing to XRP’s bullish momentum?
  XRP’s inclusion in Grayscale’s GDLC and the rapid growth of XRPR underline rising demand among institutional investors.
• What future developments could impact XRP adoption?
  The planned 2026 Nasdaq debut of Evernorth and rising CME open interest signal long-term confidence in XRP’s utility and growth.

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