In October 2025, the global cryptocurrency trading platform LBank officially celebrates its tenth anniversary milestone. From a startup team of 20 people to now serving over 20 million users worldwide with a daily trading volume exceeding $10.5 billion, LBank has charted its own "long-termism" trajectory through ten years of persistence and innovation.

Faced with the real challenges of accelerated industry iteration, the rise of young users, and the continuous escalation of regulatory and technological games, LBank has chosen to evolve proactively: launching the "100x Gems" section LBank EDGE, the one-stop Meme issuance platform LBmeme Launch, multiple zero-threshold derivative innovation mechanisms, and achieving top rankings in the industry in various dimensions such as Meme market share, discovery of high-potential assets, and new coin price increases, thus redefining the boundaries and possibilities of a "new generation cryptocurrency platform."

On this tenth anniversary, we spoke with Eric He, LBank's community angel officer and risk control advisor—this core member who has witnessed the platform's journey through ten years of ups and downs, providing us with an in-depth interpretation from multiple perspectives: the growth trajectory of a top trading platform, value adherence, and evolution direction.

Q: Thank you for accepting our interview. This year marks LBank's tenth anniversary. Can you summarize the achievements of the past decade with a few key data points or milestone events?

Eric He: Sure. Looking back over the past ten years, we are fortunate to have achieved some noteworthy accomplishments:

• User base surpasses 20 million: The number of global registered users we serve has exceeded 20 million, where many have embarked on their crypto journey and many users have consistently invested long-term alongside us.
• Trading volume remains industry-leading: Currently, the platform's daily trading volume reaches approximately $10.5 billion, with spot trading once entering the global top five and contract trading ranking fourth. This reflects users' trust in our platform's liquidity and is attributed to our continuous optimization of product experience.
• Innovative products blooming: In the past year, we launched the "100x Gems" section LBank EDGE, the new IDO platform LBmeme Launch, and other product features, with new assets averaging a price increase of 130%, creating substantial returns for users. Our Launchpool, Launchpad, wealth management, and airdrop initiatives have also continuously empowered users—for example, the annualized return of Launchpool reached up to 290 times, and the annualized return of airdrop tokens reached a maximum of 64.5%, cumulatively creating over $50 million in returns for users.
• Safe operation with zero incidents over ten years: We have always prioritized safety, and there has not been a single major security incident on the platform in the past decade. Additionally, we have established a user risk protection fund of $100 million and will soon announce authoritative audit reserve proof, allowing users to trade with greater peace of mind.

Behind these data and milestones lies the effort of our entire team and the trust of global users. They serve as a footnote to the past and provide a solid foundation for us to embark on the next decade.

Q: Project names often encapsulate visions. As we understand, the "L" in LBank may represent "Link" and "Lightning," reflecting the vision of connecting global users and providing a fast trading experience. Can you talk about the vision at the inception of LBank and whether this mission has changed over the past ten years?

Eric He: When we founded LBank, our team consisted of only 20 people, and we were essentially painting our dreams on a blank canvas in the industry. The "L" indeed signifies connection and speed; we aimed to create a platform that connects global markets and allows users to participate in crypto trading at the fastest pace. Our original intention was simple: to return trading to its essence of safety and efficiency, truly meeting users' needs.

Ten years have passed, and this original intention has never changed. Although the external environment and industry cycles have continuously evolved, we have always adhered to a "user-centered" approach. Whether it is the speed of listing coins, product innovation, or safety and risk control, everything we do is to return to the genuine needs of users and create long-term value for them. This is why, in a fervent market, we focus more on fundamentals and risk control; amidst prosperity, we continuously invest in safety, compliance, and user education. LBank's mission can be summarized in one sentence—"Walk towards the light," accompanying users on the next leg of their crypto journey. This "light" not only guides the direction but also represents transparency, safety, and hope.

Q: We have noticed that the cryptocurrency user base is rapidly becoming younger. Many exchanges currently focus on professional traders, but LBank has proposed the concept of "zero-threshold, inclusive services." How do you view the needs of the new generation of users? What differentiated strategies does LBank have in attracting and serving these young users?

Eric He: Indeed. The new generation of users (Millennials and Gen Z) is becoming the main force in the crypto market. They rely less on traditional finance, are more familiar with digital assets, and emphasize openness and fairness. These young users have two notable characteristics: first, they have a strong willingness to take risks but lack risk management experience; second, they seek a sense of community belonging and identity recognition.

To address the first point, we have launched a series of innovative features that lower barriers and control risks. For example, the trading protection mechanism in our EDGE section introduces the risk hedging concept from traditional finance into crypto trading, allowing newcomers to learn through trial and error within a safe boundary. These features stem from a single idea: not letting users exit the market due to a single mistake but giving them the opportunity to continue learning and growing.

Regarding the second point, young users place great importance on community experience and interaction. To this end, we have strengthened social attributes: for instance, we launched a global community ambassador program, introduced LBank Square and live streaming features, encouraging users to share trading insights and participate in topic discussions. At LBank, young users are not just here to trade; they can also find like-minded partners and gain a sense of belonging within the community. This "trading + social" experience is one of our differentiated advantages.

Overall, we hope that young people can feel friendliness and support as soon as they enter—both with tools to help them lower learning and trading barriers and with a community where they can play and learn together. This is the key to attracting and retaining young users.

Q: This year, LBank has undergone a "transformation"—launching the "100x Gems" section LBank EDGE, the new LBmeme Launch platform, and a series of new products and features. Can you introduce the strategic considerations behind these product lines? How are they performing currently?

Eric He: In 2025, we indeed made several attempts in product innovation, and two keywords underpin this: "integration" and "fission."

"Integration" refers to our commitment to merging the traditional advantages of exchanges with emerging trends. For example, LBank EDGE was created in response to the growing demand from users for high-potential tokens. In EDGE, we conduct strict screening of early projects and provide 100% margin coverage and other risk control measures, aiming to allow users to chase 100x opportunities while minimizing risks. This year, many outstanding projects have emerged in this section, validating our strategy—rather than flooding the market with new listings, it is better to empower through careful selection; a successful quality launch is worth more than a hundred mediocre attempts.

As for "fission," it refers to the expansion of our service dimensions. The LBmeme Launch platform is a great example. The meme culture exploded this year, and we not only quickly launched popular meme tokens like GOAT, AI6Z, and TRUMP but also discovered that many creators and communities were eager to issue meme tokens. Thus, LBmeme Launch was born, providing a "one-stop on-chain issuance" service that allows creativity to transform into assets with a single click, seamlessly connecting liquidity. This was previously an unimaginably complex process, but now it can be completed in just a few minutes on our platform. Since its launch, LBmeme Launch has successfully assisted multiple communities in issuing their themed tokens, with some even experiencing price increases of several dozen times upon launch.

Overall, the performance of the new product lines has exceeded expectations: the average price increase of projects launched in the EDGE section reached 1147%, and LBmeme Launch has attracted numerous quality creators and project parties to participate. More importantly, these innovations have allowed users to see a different side of LBank: we not only provide trading tools but also build a crypto stronghold that connects creativity and value.

Q: Recent data released by LBank shows that it has achieved industry leadership in three major segments: including "100x Gems Hub," "First Launch Asset Price Increase First," and "Meme Market Share CEX First." What do you think are the core reasons for LBank's achievements? What does this mean for users?

Eric He: I believe the core reasons for this achievement lie in long-termism and a keen insight into user needs.

First, regarding the "100x Gems Hub," which is the cradle of 100x tokens, it sounds exciting, right? But in reality, this is the result of years of accumulation. We have placed great importance on selecting small-cap, high-potential projects from the early days, conducting due diligence before listing, and daring to embrace new things when others are still skeptical. At the same time, we provide sufficient support for these projects, such as establishing special funds and marketing resources to help quality new projects thrive. Over time, users have discovered that they can always find treasures on LBank, gradually viewing us as the preferred platform for discovering "100x tokens." This is both a testament to users' trust in us and our commitment to users.

Secondly, "First Launch Asset Price Increase First" means that the new coins we list perform better on average than those on other platforms. This is due to two factors: first, we dare to be the first to seize market sentiment and decisively list potential assets; second, we ensure liquidity and risk control, allowing truly valuable projects to experience long-term bullish trends. For example, this year's $TRUMP and other topical assets were launched ahead of others and carefully operated, ultimately achieving price increases of several dozen times. Naturally, users are the biggest beneficiaries—participating in quality projects on LBank often means higher returns.

As for "Meme Market Share CEX First," this is closely related to our alignment with the meme wave this year. 2024 can be called the year of memes, with various topical coins emerging one after another. As a trading platform, if we were overly cautious and conservative, we might have missed out on this user dividend. However, LBank chose to actively integrate, quickly embracing market hotspots while ensuring safety. We launched the most meme assets in the industry, with some tokens even accounting for over 50% of the total trading volume on their first day of listing on LBank. This rapid response capability to trends has not only helped us expand our user base but also solidified our reputation within the meme community.

For users, these three firsts mean richer investment choices and higher potential returns. Whether you are a high-risk taker looking for the next 100x token, eager to participate in new project launches, or keen on chasing the trending Meme culture—LBank can meet all these needs. What we provide is not just opportunities for choice, but also accompanying risk management and in-depth support, allowing users to engage with peace of mind. Ultimately, the true honor of our achievements belongs to every user who trusts us. It is this trust that has allowed LBank to grow into today's true "100x Gems Hub," becoming a crypto stronghold that connects innovation and value.

Q: You just mentioned maintaining rationality amidst the frenzy and focusing on fundamentals. The Meme wave of 2024 is a typical example of market frenzy. On one hand, LBank has deeply participated in this wave, achieving exponential growth; on the other hand, you emphasize that "frenzy is just a short-term driver, while fundamentals are the long-term pivot." How does LBank strike a balance between the two?

Eric He: That's a great question. We have indeed benefited greatly from this year's Meme trend, but we are very clear in our hearts: we cannot rely on temporary frenzy as a permanent support; otherwise, the future of the platform will be very dangerous.

Our strategy can be divided into two phases. The first phase is to go with the flow: when market sentiment is high and users flock to Meme assets, we choose to stand by the users and quickly meet this demand. As I mentioned earlier, we rapidly launched popular Meme tokens like GOAT, Trump, and the previously hot Binance basket of Meme coins. These decisions brought tremendous traffic and trading volume to the platform in the short term and helped many users seize market opportunities. This is akin to sailing with the tide.

But in the second phase, we focus on deep cultivation: after the wave recedes, the market will return to rationality, and users will refocus on the intrinsic value of projects. At this point, having "real substance" becomes crucial. Therefore, we have proactively laid out the "asset complement" plan and the "five strategies," consciously enriching the platform's core asset pool. In 2024, we launched over 300 high-quality assets at once, covering various sectors such as public chain ecosystems, DeFi, AI, and NFTs, and conducted five seasons of "liquidity reconnaissance" to continuously optimize trading depth and experience. We also collaborated with TradingView to optimize contract market analysis tools, partnered with xStocks and Ondo Finance to integrate tokenized stock assets, and launched the USD1 loyalty points program with WLFI. Through these efforts, we hope to break free from dependence on a single narrative market, making the platform's asset structure healthier and more resilient to risks.

In simple terms, during the frenzy, we bravely ride the wave, and in calm times, we focus on building a solid foundation. This is how we balance short-term and long-term—navigating the waves during high tide and honing our skills during low tide. It is precisely for this reason that LBank can maintain stability across various market cycles and not lose direction due to the ebb of any particular market trend.

Q: Safety and compliance have always been the lifeblood of an exchange's survival. As we understand, LBank has maintained a zero-security-incident record over the past ten years and has established a $100 million risk reserve. What specific measures have you taken to ensure the safety of user assets? What are your future plans regarding transparency and compliance?

Eric He: Safety is undoubtedly the lifeline of a trading platform. The fact that we have come this far over the past decade is largely due to our robust risk control and security system. Our measures can be divided into two levels: technical and institutional.

On the technical level, we have established an industry-leading intelligent risk control system, incorporating artificial intelligence and big data analysis. In the past quarter alone, our system successfully intercepted over 2,000 potential security threats, preventing more than $300 million in potential losses. Our rapid response mechanism can intercept an average of 500 suspicious transactions per month. Additionally, we have partnered with Elliptic, CertiK, and others to integrate the most advanced on-chain anti-money laundering (KYT) tools, providing real-time alerts for abnormal fund flows. These measures keep us one step ahead when facing risks such as hacking and fraud.

On the institutional level, we have built a multi-layered protection network. First, we have user asset isolation storage and multi-signature wallet mechanisms to ensure that even if a single node encounters issues, user asset security is not compromised. Secondly, as you mentioned, we established a $100 million risk protection fund early on, which can be activated to compensate users in extreme situations, acting as a "last insurance" for investors. Furthermore, we place great emphasis on permission management and internal controls, and there has not been a single security incident caused by internal management oversight in the past decade. It can be said that "zero incidents" is not luck, but the result of being vigilant and steady every day.

As for transparency and compliance, this is also a key area we will focus on moving forward. We have obtained compliance licenses in multiple countries worldwide, including Italy's digital asset business license (VASP), Canada's MSB, and Australia's digital currency trading license. In the future, we will continue to steadily advance our compliance layout, allowing users in more countries and regions to enjoy legal and compliant services. At the same time, we plan to soon launch a Proof of Reserves system, enabling users to verify at any time whether the platform's reserves match user assets 100%. I believe that in an era of increasingly refined regulation, this level of transparency will become a standard for exchanges to earn user trust.

In summary, safety, transparency, and compliance are three bottom lines we will never relax. LBank aims to provide users not only with opportunities to make money but also with an absolutely secure trading environment.

Q: We also understand that LBank has invested significantly in fulfilling social responsibilities and community building, such as hosting global blockchain summer camps for university students, providing support to communities after disasters like earthquakes, and actively donating during events like Slerf and DEXX. Could you share the philosophy behind these initiatives? What do they mean for LBank?

Eric He: The initiatives you mentioned stem from a belief: the crypto industry is not just about technology and profit, but about the connection and value of "people." There is always a principle in LBank's community culture—"people-oriented, acting for good."

Let me give a few examples. Last year, we supported local blockchain university clubs in multiple countries and held Web3 summer training camps to provide young people interested in crypto with an opportunity to delve into the industry and cultivate future developers and entrepreneurs. This is essentially sowing seeds for the future of the industry.

For instance, after disasters like the earthquake in Turkey and the typhoon in Japan, we immediately contacted local users and communities to provide assistance within our capabilities. Although people in the crypto space come from all over the world, when disaster strikes, we are all part of a shared fate; the more we do, the warmer the entire community becomes.

Additionally, during unexpected events in the industry like Slerf and DEXX, when some project parties faced difficulties, we decided to step up and establish a custodial compensation fund to help affected users and teams through tough times. Some may see this as "interfering," but we believe it reflects LBank's responsibility: exchanges are not just profit-seeking institutions but also guardians of the industry ecosystem. We hope the crypto world develops in a more positive direction rather than being filled with fraud and dishonesty.

For LBank, these initiatives may seem to increase costs in the short term, but in the long run, they strengthen our reputation and user trust. I often say, "A small act of kindness can spread and grow." Every small good deed we do takes root in the hearts of users around the world, ultimately converging into the unique warmth of LBank. This warmth is both our foundation and our most valuable asset.

Q: Looking ahead to the future from the milestone of the tenth anniversary, what stage do you think the current market is in? Some say a new crypto super cycle is brewing; do you agree? What are your judgments on future industry trends and directions?

Eric He: One could say that the current market is on the eve of "ready to take off." Although short-term signals are still somewhat ambiguous, we see many positive signs.

First, the integration of traditional finance and crypto finance is becoming increasingly evident. In the past year, various countries have accelerated the approval of Bitcoin spot ETFs, large institutions have begun issuing tokenized bonds, and stablecoins are being more widely accepted. These signs indicate that traditional capital is entering the market in large quantities, and the crypto market is likely to enter a "turbocharged" growth phase. Moreover, this round of growth is different from previous bull markets dominated by retail investors; it is driven more by institutional capital. The influx of substantial long-term funds will, on one hand, bring higher liquidity and a more mature market structure, making the market more stable; on the other hand, we must also be wary of new challenges such as changes in the regulatory environment and market manipulation.

Secondly, the penetration of crypto technology into the real world will deepen. I believe that in the coming years, we will see blockchain playing a greater role in productivity, social collaboration, and wealth distribution. In simple terms, crypto will no longer be limited to virtual asset trading but will become a tool for enhancing the efficiency of real-world operations. Concepts like decentralized identity and supply chain finance, which may seem cutting-edge today, could very well become major trends tomorrow.

In summary, I am very optimistic about the future. If a new super cycle arrives, its scale and impact will be unprecedented. Of course, we will also remain clear-headed and pay attention to risk management. In short, the opportunities are immense, but only those who are prepared and adhere to long-termism can truly seize them.

Q: As a seasoned practitioner with ten years of experience in the industry, could you share your investment/trading philosophy? What advice do you have for ordinary investors, especially the younger generation?

Eric He: This is a very meaningful question. I have always believed that crypto investment is ultimately a practice in mindset and cognition. My personal trading philosophy can be summarized in a few points:

• Don’t expect to make all the money in one cycle. The market has its ups and downs; it’s impossible to get rich overnight. Instead of envying others who became wealthy overnight with Meme coins, it’s better to view investment from a multi-cycle perspective—looking long-term, you will find that bull and bear cycles are normal patterns, and those who persist are often the big winners.
• Value research and learning. In my view, before investing money, you should invest time in learning. The crypto space changes too quickly, with new things emerging every day. You can start with small amounts to explore, or even learn through simulated trading or copy trading, and once you have developed your own methodology, it’s not too late to increase your investment. Avoid blindly following others.
• Respect the market and focus on risk management. I set stop-loss orders for every trade and never go all in. Especially for young investors, never borrow money to gamble, and don’t adopt a mindset of taking a big risk. While some people do make 100x returns in this market, others lose their entire fortune. Always remember to protect your principal and invest rationally to go far.
• Embrace the community and maintain a long-term perspective. One of the great attractions of the crypto industry is its community-driven nature. Engage with excellent communities and DAO organizations, participate in various project ecosystems in different directions, and you will learn a lot and discover opportunities earlier. Personally, I have a long-term positive outlook on assets like Bitcoin and Ethereum, which have clear value support and strong communities; I can say I am a long-term holder and long-term bullish options holder of these quality assets.

Finally, I want to say to all young investors: Stay curious, stay patient. This industry has only developed for a little over a decade, and everything is still in its early stages. Don't give up because of one or two setbacks, and don't let the short-term wealth effect cloud your judgment. As long as you are willing to keep learning and grow together with the industry, the crypto world will eventually reward those who truly have faith.

Q: Thank you very much for your candid sharing! For the last question, please share your vision for LBank's next decade. What kind of existence does LBank hope to become in the next ten years? What new changes can users expect?

Eric He: Ten years is not a short time for individuals and businesses. But for a platform with a grand mission, it actually feels more like a new starting point. Looking ahead to the next decade, we have a key word—“hub.”

I have used a metaphor before: LBank hopes to become the "hub port" of the crypto world. Unlike a lofty lighthouse, the significance of a hub port lies in connecting all possibilities. Specifically, in the future, we will strive in several directions:

• Asset Hub: Capture and carry high-potential quality assets, building a solid foundation for this hub port, ensuring that users do not miss any opportunity for a long voyage;
• Ecosystem Hub: Stimulate innovation through hackathons, developer funding programs, and more, allowing more partners to find collaboration anchor points at LBank and co-build a prosperous ecosystem;
• Value Hub: Most importantly, center around user needs, ensuring that every piece of value entering LBank can find a suitable outlet, rather than being hoarded by the platform itself.

Following the trajectory of user trust, LBank will also launch more zero-threshold, inclusive services, making it easy for new users to get started and allowing seasoned users to continue growing among diverse assets. At the same time, we will deepen our local communities through vertical and localized strategies, flexibly adjusting based on cultural habits and regulatory environments, formulating practical global and regional plans to break down barriers, making crypto opportunities fairer and more aligned with user needs.

It is foreseeable that the next decade will be even more magnificent for the crypto industry. LBank is ready to face any storm. Our vision is: no matter how the industry fluctuates, LBank will always be "user-centered," finding the best balance between inertia and change, becoming the most resilient "hub port" that connects users, assets, and innovations from around the world. We hope that when we look back in ten years, LBank will have become an indispensable force in promoting the prosperity of the crypto ecosystem, and every participant will be grateful to have walked "toward the light" with us.

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