World, OpenAI CEO Sam Altman's digital identity project (formerly known as Worldcoin) is expanding into the prediction market space through the integration of Polymarket.
World App is a mobile application that combines a digital wallet with the decentralized identity tool World ID. The company announced on Tuesday that it has integrated the Polymarket application.
"World App users can download and access the new mini-program today in countries where Polymarket services are permitted," the announcement stated.
World App and Polymarket face usage restrictions globally, as Polymarket has not yet relaunched in the U.S. after receiving approval from the Commodity Futures Trading Commission (CFTC).
The launch of the Polymarket mini-program on World allows World App users to place bets directly from their World App wallet on Polymarket.
The app allows users to participate in the prediction market using two cryptocurrency assets: Circle's USDC stablecoin and World’s native token Worldcoin (WLD).
"The eligibility for the Worldcoin token is restricted based on geographic location, age, and other factors," World noted in the announcement, adding that the token is not distributed to users residing in or located in restricted areas (including New York State) through World App.
"World Assets and World Foundation are not responsible for the availability of WLD on third-party platforms (such as centralized or decentralized exchanges)," the announcement added.
This integration comes shortly after World surpassed 100 million mini-program downloads in early October, highlighting the growing popularity of third-party applications within World App.
World mini-programs were launched in October 2024 and are web applications natively integrated into World App. As of March 2025, there are at least 150 mini-programs on the World platform, trading 10 million WLD (approximately $8.8 million).
As of July, the company stated that World has 14 million verified unique human users on its platform, with a network covering 160 countries and a total user count of 30 million.
World's integration with Polymarket comes at a time when global prediction markets are thriving, with trading volumes recently hitting record highs.
According to data compiled by Dunedata on Dune Analytics, weekly trading volume in prediction markets first surpassed $2 billion in mid-October.
Most of the activity comes from Polymarket, accounting for 52.3% of the total trading volume, while its main competitor Kalshi recorded about $950 million, roughly 47%.
The largest prediction market, Polymarket, received a $2 billion investment from Intercontinental Exchange on October 7, highlighting growing institutional interest.
On October 10, Kalshi raised $300 million in a funding round led by Sequoia Capital and Andreessen Horowitz, announcing immediate expansion into over 100 global markets.
Related: OpenAI launches an AI-driven smart browser
Original: “Sam Altman's World Expands into Prediction Market Space through Polymarket Integration”
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