In the past six months, the meme sector of the BNB chain has almost become the market's rhythm gauge. The synchronized rise in token issuance frequency, gas fees, and on-chain activity reveals a fact: memes are no longer just speculative events but the engine of on-chain liquidity.
In October 2025, this trend was further amplified: several explosive meme coin cases emerged on the BSC chain. For example, "Binance Life" surpassed a market cap of $150 million within three days of its launch; "4" quickly climbed to a market cap in the hundreds of millions during its initial deployment. The BNB chain demonstrated a strong advantage in issuance efficiency and capital inflow capability.
When Galaxy's research showed that Four.meme's daily revenue once surpassed Pump.fun, people began to realize that the memes on the BNB chain were not just a retail frenzy but a systematic experiment on issuance efficiency and capital circulation speed.
In 2021, Solana defined "speed" with the DeFi summer; in 2023, Base interpreted "social liquidity" with friend.tech; and in 2025, BNB proved through meme narratives that users' immediate sense of participation is becoming the new traffic logic.
Efficiency brought about an explosion but also amplified risks. The meme market on the BNB chain is filled with replicable success templates—low-threshold issuance, fast-paced distribution, and community self-ignition.
However, when on-chain liquidity overheats and imitation cycles accelerate, many projects' lifecycles are compressed to just a few days or even hours. Data from Cointelegraph shows that once BNB experiences a 5% pullback, on-chain memes average a drawdown of over 30%.
While liquidity creates value, it also consumes value. The issue with memes has never been about "meaning or lack thereof," but rather that they are consumed too quickly.
The BNB model represents extreme openness but also exposes its bottleneck: when issuance becomes the norm, the barrier is no longer "who can issue," but "who can keep the project alive." This is the key point that the current market is beginning to reflect on.
On the BNB chain, the lifecycle of memes is often measured in "hours." It relies on low thresholds and rapid dissemination for quick aggregation but struggles to establish lasting capital and user relationships. After the hype recedes, liquidity evaporates quickly, and developers and communities almost simultaneously withdraw—extreme issuance efficiency also means the limits of retention.
In this context, major trading platforms are actively exploring optimization paths for meme issuance, launching distinctive platform solutions through deepening their ecosystems and improving issuance mechanisms. Among them, Gate Fun is a noteworthy example. It also emphasizes lightweight, low-threshold issuance, but with a different core logic—Gate Fun views issuance as the starting point for long-term operation rather than a one-time event. After a project is issued, it can still rely on task mechanisms, points systems, and ongoing activities to maintain community momentum. Compared to the "high-frequency experiments" of the BNB model, Gate Fun resembles a "buffer mechanism": it sacrifices some speed in exchange for a longer lifecycle and a more stable capital curve.
The difference between the two is not who is faster, but who can establish order after speed. BNB is the ultimate sample of emotional flow, while Gate Fun's significance lies in finding reusable structures for this flow. The former ignites sparks, while the latter attempts to turn sparks into fuel.
From the perspective of capital flow, DefiLlama data shows that in the third quarter of 2025, the TVL of the BNB chain grew by 27%, but the active retention rate dropped to 44%; in contrast, Base and Arbitrum had limited TVL growth but over 70% of active addresses maintained interaction three weeks later. This indicates that market capital is shifting from one-time speculation to a sustainable structured ecosystem. Investors are no longer just chasing the next explosive point but are looking for systems that can continuously generate new narratives and repeatedly reuse liquidity.
In this context, Gate's Web3 ecosystem has become a representative experimental sample. Projects can launch issuance on Gate Fun, deploy operations on Gate Layer, complete price discovery and hedging through Perp DEX, and achieve user retention and cross-chain circulation in Gate Wallet. The entire process forms a closed loop of issuance, trading, and risk control, rather than a fragmented operational chain. Compared to the traditional "explosive point thinking," this structure attempts to transform market behavior from one-time events into systematic behavior, allowing the energy of short-term emotions to be absorbed long-term within the ecosystem.
This path does not pursue a single explosive point but aims to create a reusable ecological structure. The BNB model represents "speed dividends," while Gate's direction is closer to "structural compounding." When traffic creation is no longer scarce, what is truly scarce is allowing traffic to settle within the system. Openness remains the soul of Web3, but structure is becoming the new order. The next phase of competition will not be about who can ignite the market, but who can repeatedly reignite it.
The heat of memes has never been just a superficial phenomenon of crypto culture; it reflects the "trust transmission speed" between capital and community. In early cycles, speed brings returns; but as the system matures, the source of returns begins to shift towards structure. The BNB chain proves that users' emotions and capital can self-organize at a very high frequency, while structured platforms like Gate are attempting to answer another question—how to efficiently cycle this energy within a closed system.
The coexistence of these two paths means that Web3 is standing at a critical point: on one side is the wave of decentralized experimental enthusiasm, and on the other is the self-repairing ecological structure. They are not opposed but are mutually reinforcing. It is within this tension that new industrial forms will emerge—retaining the spirit of openness while introducing the framework of order. When speed and structure find a new balance, Web3 may truly enter a phase of sustainable growth.
Original text: “From ‘Explosive Points’ to ‘Building Systems’: After the BNB Chain Meme Boom, Gate Drives the Ecosystem into a Compounding Cycle”
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