Bakkt Holdings stock price jumped 17% on Tuesday, adding to its recent rally after Benchmark Company more than tripled its one-year price target on the provider of digital asset services to $40.

The investment bank noted growth potential in Bakkt's three main businesses—crypto infrastructure, stablecoin payments, and crypto infrastructure—and its Bitcoin treasury, and called the stock's 170% price jump over a two-week period earlier this month "a validation of the moves" the company's CEO Akshay Naheta has made since taking over his role in August.

"BKKT remains an attractive buy even after its sharp run-up as it continues to screen as inexpensive relative to both its growth potential and peers in the Fintech/digital asset ecosystem," Benchmark analyst Mark Palmer wrote. "While the stock’s surge reflected newfound attention on the company... we do not believe it has come close to fully reflecting the breadth of its optionality across three high-growth themes."

Bakkt was recently changing hands just above $30, its first time above that threshold since late January, although it's down 97% since reaching an all-time high above $1,060 in 2021, according to Yahoo Finance data. It has struggled to crack $10 for much of the year. That performance prompted the company to reposition itself.



In his note, Palmer called BKKT's valuation "modest" relative to those of other prominent publicly traded crypto firms, including Coinbase, Circle, and Robinhood. Palmer lauded the recent addition of veteran crypto industry investor Mike Alfred to the Bakkt board.

"Mr. Alfred’s current role running private investment partnership Alpine Fox LP, alongside his board positions with digital infrastructure companies such as [Bitcoin miner] IREN, means he brings experience with capital allocation and scaling companies that should add rigor to BKKT’s decision-making process," Palmer wrote.

Bakkt's share price jumped past analysts' one-year consensus target after announcing Alfred's appointment. Other initiatives have also seemed to give Bakkt tailwinds.

In July, Bakkt announced that it had sold its loyalty rewards business for $11 million as it looked to focus more tightly on digital asset infrastructure.

The sale aimed to streamline operations and allow the company to focus on core crypto services, including custody, stablecoin payments, and tokenized assets. In the second quarter, its crypto business generated more than $568 million in revenue, while the loyalty unit brought in some $10 million.

In June, Bakkt notified the U.S. SEC of plans to sell up to $1 billion in securities to provide fresh capital for a possible expansion of its corporate treasury to include Bitcoin. That followed less than three weeks after the company updated its investment policy, allowing it to include Bitcoin and other digital assets as part of a broader treasury strategy.

Palmer initiated coverage just eight days ago with a price target of $13, saying the company was "poised for a fresh start."

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