The cryptocurrency exchange Binance is launching its own cryptocurrency-as-a-service solution for licensed banks, brokers, and stock exchanges that wish to offer cryptocurrency services to their clients.
Binance stated in a statement on Monday that this "white-label solution" will enable these traditional financial institutions to leverage Binance's spot and futures markets, liquidity pools, custody solutions, and compliance tools without having to "build their own infrastructure from scratch."
Binance noted that "customer demand for digital assets has never been higher" and pointed out that providing access to cryptocurrencies is "no longer optional" for traditional financial institutions. One of Binance's biggest competitors, Coinbase, also began offering cryptocurrency-as-a-service solutions in June.
Specific institutions will be able to access Binance's new service starting Tuesday, with a broader rollout planned for the fourth quarter.
Publicly traded companies and large traditional financial firms are increasingly betting on cryptocurrencies, especially in the U.S., as the Trump administration's crypto-friendly policy actions have given Wall Street confidence to invest in this asset class.
Many banks and stock exchanges have already provided cryptocurrency exposure to clients through stocks of cryptocurrency treasury companies and spot cryptocurrency exchange-traded funds. However, Binance's cryptocurrency-as-a-service may allow them to offer a more direct way for clients to buy and sell cryptocurrencies.
Binance stated that traditional financial institutions are increasingly turning to cryptocurrency-native infrastructure instead of building their own, aiming to reduce costs, streamline operations, and lower operational risks.
Binance added that the cryptocurrency-as-a-service solution is "a faster path to market without the need for significant investment to build everything in-house."
The product includes internalized trading, allowing institutions to route customer orders within their own systems. This setup helps companies independently manage liquidity and order flow while still connecting to Binance's spot and futures markets when needed.
It also includes a management dashboard that displays trading activity, customer onboarding, asset flows, and trading distribution breakdowns to help monitor operations more efficiently.
Related: How to Capture the Potential Tokens Coming Soon on Binance and Coinbase
Original article: “Binance Follows Coinbase's Lead, Offering White-Label Crypto Services for Traditional Financial Institutions”
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