On September 1, Yunfeng Financial reached a strategic cooperation with Ant Group's digital technology division and invested in the Pharos public chain. Following this, on September 2, it announced a $44 million purchase of 10,000 ETH as reserve assets. On September 5, Yunfeng Financial announced that it would continue to increase its investment in digital assets, planning to explore the inclusion of diversified mainstream digital assets such as Bitcoin (BTC) and Solana (SOL) into its strategic reserve assets, in addition to Ethereum. This series of intensive and bold actions not only reveals a fundamental shift in the attitude of traditional financial giants towards digital assets but also signals the impending wave of "Digital Asset Treasuries (DAT)" led by Jack Ma's capital.
- Yunfeng Financial: From ETH to BTC and SOL, the ambitious landscape of digital asset reserves
Yunfeng Financial Group, a financial giant co-founded by Alibaba founder Jack Ma and Yu Feng in 2010, is embracing Web3 with astonishing speed and determination. Its layout in the digital asset field has risen to a strategic level within the company, moving beyond mere experimentation.
Leading with ETH: On September 2, Yunfeng Financial announced that it had cumulatively purchased 10,000 ETH in the open market, with a total investment cost of $44 million. This ETH is listed as an investment asset in the company's financial statements, aimed at optimizing the asset structure, reducing reliance on traditional currencies, and exploring the potential applications of Ethereum in insurance and Web3 innovation scenarios. This move aligns with the recent proactive actions of other Ethereum reserve companies, such as The Ether Machine completing a $654 million private placement and planning to hold over 495,000 ETH for listing; BitMine Immersion Technologies also increased its holdings to nearly 1.87 million ETH, valued at approximately $8.1 billion. This indicates that adopting ETH as a strategic reserve has become a consensus among an increasing number of institutions.
Diversified layout with BTC and SOL: More forward-looking is Yunfeng Financial's clear statement that it will continue to increase the proportion of digital asset investments and plans to explore the inclusion of diversified mainstream digital assets such as Bitcoin (BTC) and Solana (SOL) into its strategic reserves. Bitcoin, as the "digital gold" of the crypto world, is favored by institutions for its anti-inflation and value storage properties; while Solana (SOL) has rapidly risen in the DeFi, NFT, and Web3 application fields due to its high performance and low cost, becoming an important complement to the Ethereum ecosystem. This decision by Yunfeng Financial demonstrates its profound understanding of the future value of digital assets and its keen insight into the diversified development of the market.
Strategic cooperation and technological innovation: On September 1, Yunfeng Financial signed a strategic cooperation agreement with Ant Group's digital technology division and strategically invested in the Layer 1 public chain Pharos, which focuses on institutional-level RWA applications. This cooperation aims to expand the tokenization of real-world assets (RWA) and Web3-related fields under compliance, leveraging Pharos's high-performance public chain to promote the integration of blockchain with existing financial businesses. Yunfeng Financial Group stated that this will drive technological innovation in the Web3 field for the group, achieving an organic integration of finance and technology for clients, enhancing customer service experience and financial autonomy.
Yunfeng Financial's series of actions clearly outlines its grand ambitions in the Web3 field: not only to optimize its financial structure and hedge against traditional currency risks by directly holding mainstream digital assets but also to explore innovative applications of digital assets in traditional financial businesses such as insurance and RWA through cooperation with Ant Group and the Pharos public chain, thereby building a future-oriented fintech ecosystem.
- Digital Asset Treasuries: A new paradigm for traditional finance embracing crypto
Yunfeng Financial's actions are a microcosm of the global trend of "Digital Asset Treasuries (DAT)." An increasing number of publicly listed companies and traditional institutions are beginning to incorporate digital assets such as Bitcoin and Ethereum into their balance sheets as part of their reserve assets or investment portfolios.
Optimizing asset structure: In the context of increasing global inflationary pressures and uncertainties surrounding traditional fiat currencies, digital assets, especially Bitcoin, are seen as effective anti-inflation tools and means of value storage, helping companies achieve asset diversification and reduce single asset risk.
Enhancing financial autonomy: Holding digital assets allows companies to more flexibly allocate and transact funds globally, reducing reliance on traditional banking systems and enhancing financial autonomy.
Laying out future technology: Incorporating digital assets into strategic reserves also represents a company's recognition and proactive layout for the future of Web3 technology and the digital economy, helping to attract emerging talent and clients, and enhancing the company's competitiveness in technological innovation.
However, this trend also faces challenges. According to Caixin, a senior digital asset investor who wished to remain anonymous revealed that although the digital asset treasury in Hong Kong has potential, local regulatory authorities do not have a high level of recognition for this direction, and market participants may need to lobby local regulators. This indicates that while institutional demand for digital assets is growing, the improvement and adaptability of the regulatory framework remain key to promoting the large-scale development of DAT.
Conclusion:
Yunfeng Financial's series of actions undoubtedly sets a new benchmark for traditional financial institutions embracing digital assets. From the initial purchase of ETH to future explorations of incorporating diversified mainstream digital assets such as BTC and SOL into strategic reserves, and deep cooperation with Ant Group and the Pharos public chain, Yunfeng Financial is constructing its grand landscape in the Web3 world in a comprehensive and proactive manner.
This is not only a strategic transformation for Yunfeng Financial itself but also a strong signal of the accelerated integration of traditional finance with the crypto world. As more giants like Yunfeng Financial enter the arena, digital asset treasuries will no longer be a niche concept but will become an important part of corporate financial management and strategic layout. Although regulatory challenges still exist, the flow of capital and technological innovation will continue to drive this trend forward, collectively shaping a more open, diverse, and digital future financial landscape.
Related reading: Hoarding ETH, laying out public chains and stablecoins, is Jack Ma brewing a financial revolution?
Original article: “Jack Ma's New Move? Yunfeng Financial Plans to Include BTC and SOL in Its Strategic Reserves”
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