On August 29, the BNB Chain's fifth anniversary celebration was grandly held in Hong Kong, gathering numerous projects. Two days later, CZ specifically quoted Asseto Finance's official tweet, stating, "Welcome Asseto and China Merchants to join the BNB Chain ecosystem." Among many ecological projects, CZ uniquely "endorsed" Asseto, attracting widespread market attention.
1. Frequent Appearances as a Key Supported Project in the BNB Ecosystem
Asseto's earliest connection with the BNB ecosystem can be traced back to the MVB (Most Valuable Builder Accelerator Program) incubation program held in July this year. This program is co-hosted by BNB Chain, YZi Labs, and CoinMarketCap Labs. In this 10th season, over 500 projects participated, covering popular sectors such as AI, DeFi, DePin, DeSci, payments, and RWA. Asseto stood out as a representative project in the RWA sector, becoming one of the 15 selected projects that will receive extensive support from MVB in brand strategy, project exposure, ecosystem resources, and investor connections.
In August, Asseto began to frequently appear in the BNB ecosystem.
On August 16, Asseto took the stage at the New York Stock Exchange Demo Day, where co-founder and CEO Bridget Li showcased the project's achievements, marking its official entry into the international mainstream financial landscape.
On August 19, Asseto's core product CASH+ officially launched on the BNB Chain, becoming the first Asian asset management dollar money market fund derivative token issued on that chain.
Following this, on August 25, OpenFi announced the successful integration of Asseto's CASH+, enabling lending functions based on RWA assets on the BNB Chain, which received retweets and recognition from the official BNB Chain account.
Then came the BNB Chain fifth anniversary celebration at the end of August, where CZ personally welcomed Asseto and its partner China Merchants Asset Management (Hong Kong) to join the ecosystem, solidifying Asseto's important position within the BNB Chain ecosystem.
2. Hashkey Group and Derlin Holdings Both Place Bets
In early July this year, Asseto received strategic investment from HashKey Group, a leading digital asset financial services group in Asia. This collaboration goes beyond financial support; it signifies that Asseto's institutional-level RWA issuance capabilities will be deeply integrated with HashKey Chain, working together to build a comprehensive solution covering cash management, funds, bonds, and other asset issuance, settlement, and circulation. HashKey Chain will also provide Asseto with ecosystem incentives, liquidity support, and developer resources.
At the end of the month, Asseto received strategic investment from Derlin Holdings Group, a publicly listed company in the traditional financial sector. Through this investment, Derlin Holdings aims to leverage Asseto's blockchain technology and asset network to enter the rapidly growing RWA sector, promoting the digital transformation of its global asset management business and enriching its product portfolio.
In just one month, Asseto secured strategic investments from two major institutions: the Web3 leading enterprise HashKey Group and the traditional capital market-focused Derlin Holdings Group. This not only validates the market's high recognition of Asseto's technical strength, product capabilities, and market vision in the RWA tokenization field but also fully reflects its positioning of "connecting traditional finance with on-chain finance," gaining widespread recognition from both old and new financial systems.
3. A Glimpse into the Asseto Project: A Key Player in the RWA Sector
Asseto Fintech Limited, a Hong Kong-based RWA tokenization fintech company, is one of the earliest teams to successfully implement fund tokenization locally. They initially focused on cash management RWA products, and now their business has expanded to various asset classes including funds, bonds, stocks, private credit, real estate, and gold, providing investors with compliant and diverse RWA options.
On the surface, Asseto seems to have suddenly entered the public eye in July this year, appearing to "suddenly emerge," but in reality, it is one of the institutions with the richest landing cases in the tokenization service field in Hong Kong. Asseto has helped several asset management institutions in Hong Kong implement onshore and offshore tokenized products. Whether it is OFC, Cayman SPC-SP, or LPF and other fund structures, Asseto is well-versed in them. Interestingly, Asseto is also Ripple's first official partner for tokenization services in Hong Kong and maintains close ties with mainstream virtual asset platforms such as HashKey, OSL, and EX.IO. They have signed memorandums of cooperation with YuanCoin Technology and JD Coin Chain, and even have direct cooperation with Circle.
Ultimately, investing in a project is essentially investing in people, so we must understand Asseto's team background. According to official information, most of Asseto's founders and core members come from international banks such as Morgan Stanley, UBS, and Standard Chartered, as well as early players in the Web3 industry. The team not only understands asset management, investment banking, wealth, and fund operations in traditional finance but is also well-versed in Web3 practices. This hybrid background is indeed very suitable for RWA.
Just a few days ago at the BNB Chain fifth anniversary celebration, Asseto showcased their flagship product CASH+.
I specifically checked their official website, and CASH+ is actually an RWA token (with an annual interest rate of up to 4.37%), with the underlying asset being a dollar money market fund managed by China Merchants Asset Management (Hong Kong), primarily investing in high-quality short-term financial instruments in dollars. In simple terms, individuals or institutions that purchase CASH+ can enjoy the low-risk returns of a money market fund while also benefiting from instant liquidity on-chain. CASH+ has already been included as eligible collateral by multiple DeFi protocols. The underlying asset of this token is managed by China Merchants Asset Management (Hong Kong), which explains why Asseto appeared alongside them at the BNB Chain event. It is worth mentioning that in addition to CASH+, Asseto's upcoming product AmSRS is also managed by China Merchants Asset Management (Hong Kong), indicating that their cooperation has become very deep.
Overall, Asseto's layout in RWA has a sense of "low-key but precise"—it is not merely an "on-chain tool," but a true "bridge." Asseto has diligently accomplished two things: upstream, they tackled the hardest challenges in bringing traditional assets on-chain—from compliance structures, on-chain issuance to asset custody, lowering the entry barriers for institutions; downstream, they leveraged their luxurious resource backing, utilizing the ecosystem cooperation networks and DeFi protocol integrations of BNB Chain, Hashkey, Pharos, Arbitrum, Avalanche, etc., to rapidly expand application scenarios. Their team is well-acquainted with the rules of traditional finance and has many Crypto Native members who understand protocols and gameplay, clearly knowing how to create real utility in DeFi.
Asseto not only has the potential to attract genuine traditional capital but may also become the key player that "finally figures out how to bridge DeFi and TradFi"—and this is precisely what makes the RWA narrative so exciting.
4. Leading the Trillion-Dollar RWA Market: A New Financial Era is Coming
The popularity of RWA this year needs no further explanation. Just walk into any Web3 conference, and aside from stablecoins, the most discussed topic will undoubtedly be RWA. Why is this sector seen as the next trillion-dollar market? Essentially, it combines the vast asset pool of traditional finance with the efficient circulation and transparency mechanisms of blockchain. Globally, the scale of traditional financial assets such as bonds, funds, gold, and real estate far exceeds that of the crypto market, but ordinary people often face high entry barriers, geographical limitations, custody issues, and trading times when trying to participate. Tokenizing assets not only greatly enhances liquidity and transparency but also opens up a new entry point for global investors. This transformation in asset digitization and circulation methods is the core reason why RWA is widely regarded as promising.
At the same time, the rise of stablecoins has provided a solid foundation for payment and settlement in RWA. This year can be called the year of stablecoins: the passage of the U.S. GENIUS Act, the implementation of Hong Kong's "Stablecoin Regulation Draft," and the UK's FCA's proposals for stablecoin and crypto asset regulation all indicate that the industry landscape is being comprehensively reshaped, and cryptocurrencies will no longer be exclusive to the small circle of Crypto but will become a new underlying infrastructure for global financial payments.
From a third-party perspective, Hong Kong is gradually becoming a frontier for RWA innovation. Under favorable policies, Asseto has taken the lead in achieving multiple implementations, accumulating rich local practical experience, and becoming an important partner for many institutions laying out RWA in Hong Kong.
Conclusion
The innovative capabilities of the Asseto team in products and technology have earned them endorsements and resources from leading institutions such as BNB Chain, HashKey, and Derlin Holdings. As regulations become increasingly clear, Asseto's compliance advantages will become more prominent. More importantly, Asseto represents the core direction of future development—connecting traditional finance with the decentralized world. The RWA tokenization market is on the brink of explosion, and Asseto has seized this historic opportunity, pushing the integration of traditional finance and decentralized economy from theory to reality. A brand new financial era may be quietly taking shape.
This article is from a submission and does not represent the views of BlockBeats.
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