Tesla Competitor Launches Crypto Strategy

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2 hours ago

Faraday Future (NASDAQ: FFAI), a zombie EV company, recently unveiled its own cryptocurrency strategy, joining a broader craze.


Faraday Future (-100%) just launched a crypto strategy LOL https://t.co/vRcqNhuPmV pic.twitter.com/ZHZkHKiFlf

— matthew sigel, recovering CFA (@matthew_sigel) August 19, 2025

The company has announced the C10 Index, which is a basket of cryptocurrencies weighted by market cap. Bitcoin makes up almost half of the index. Ethereum (ETH) has a 24% share.


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The company has already purchased $30 million worth of crypto, and it plans to increase this sum to as much as $1 billion.


A 98% plunge


Faraday Future, which was founded back in 2014, emerged as an early Tesla competitor.


In 2016, it introduced its flashy Batman-like FFZERO1 concept car that allegedly showcased its technology.


However, the company has been grappling with production delays as well as limited vehicle deliveries.


In 2021, it received a Wells notice from the U.S. Securities and Exchange Commission (SEC) related to its SPAC merger.


The stock has plunged by roughly 98% from its peak, which is a typical SPAC boom-and-bust story.


Tesla's Bitcoin holdings  


In the meantime, Tesla remains the 11th largest Bitcoin treasury company with total holdings of 11,509 coins.


The company initially purchased $1.5 billion worth of BTC in February 2012, propelling the cryptocurrency's bull run.


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