CoinW has created a new paradigm that integrates sports marketing with Web3 community operations for the industry.
On July 23, 2025, CoinW, a global leading cryptocurrency trading platform, announced that following the successful conclusion of the East Asian Football Championship (EAFF E-1 Football Championship), its series of brand marketing and community co-creation activities centered around the event have achieved significant results. As the official Web3 partner of the East Asian Football Championship for two consecutive years, CoinW has not only deeply integrated its Web3 brand image into Asia's top football arena but has also created a conversion path of "exposure - participation - co-creation" through multi-dimensional measures such as brand exposure, content co-creation, educational implementation, and financial product linkage, establishing a new paradigm that merges sports marketing with Web3 community operations.
From Field Exposure to User Incentives: CoinW Links Sports Culture with Web3 Community
The East Asian Football Championship, one of the most representative national team events in Asia, was held in South Korea from July 7 to 16, gathering teams from China, Japan, South Korea, Hong Kong, and Taiwan. The event was broadcasted through 12 mainstream media platforms, including CCTV5, Douyin, CCTV Video, Migu Video, RTHK, ELTA, U-NEXT, BGSPORTS, and Astro, reaching over 135 million viewers.
As the only official Web3 partner of the event, CoinW leveraged the prime visual positions on the football field to achieve brand exposure across all 12 matches, totaling 6,612 seconds of exposure time, with an average exposure of 66 seconds for the last eight key matches. Additionally, it enhanced brand recall through in-stadium advertisements, special columns, and media collaborations.
However, CoinW's strategy goes beyond mere "brand exposure." At the peak of the event's popularity, the platform further bridged the gap between the on-chain ecosystem and user interests, creating a new model of community participation that transitions "from watching to co-creation":
On one hand, CoinW launched a special event called the "East Asian Cup Football Challenge" centered around the East Asian Cup, featuring three interactive mechanisms: contract challenges, lucky draws, and team points, to stimulate user enthusiasm with a rich prize pool. During the event, multiple teams actively participated, and the community engagement atmosphere continued to heat up, further promoting the organic linkage between sports sentiment and on-chain trading behavior.
On the other hand, the platform simultaneously launched Earn-to-Party financial products, encouraging users to earn up to 8% annualized returns through regular financial management during the event, deeply integrating the platform's financial service capabilities with sports cultural experiences.
Through the dual drive of event exposure and user co-creation, CoinW successfully established a community participation paradigm that connects sports culture with Web3 applications.
Chengdu × Tokyo Dual City Resonance: Offline Co-Creation Releases Community Educational Energy
To further promote the "offline implementation" of Web3 concepts, CoinW collaborated with the global Web3 education platform Neowave Academy to hold viewing salons and community gatherings for the East Asian Cup on July 12 in Chengdu and Tokyo, achieving a dual-city linkage of "event + education + culture."
The offline event in Chengdu attracted nearly a hundred KOLs, project founders, university clubs, and experienced users, integrating barbecue gatherings, match viewing, and Web3 roundtable discussions into a multi-dimensional scene, becoming an important practical point for CoinW to promote the idea that "education is infrastructure." The simultaneous event in Tokyo focused on Japanese community users, combining interactive quizzes and community UGC to achieve a two-way cycle of content co-creation and cultural output.
"Web3 education and community building require real scenarios," said the founding team of Neowave Academy. "We hope to promote the local dissemination of knowledge and deep connections among users through the integration of events, culture, and social interaction. CoinW is one of the few platforms in the Chinese market that is genuinely willing to invest resources to promote educational implementation."
Through "pre-match private dinners + content UGC incentives + post-match closed-door co-creation," CoinW achieved a three-line synergy of "education + social interaction + trading," effectively enhancing user stickiness and knowledge conversion rates.
This dual-city resonance case not only validates the sustainability of educational scenarios but also opens up more possibilities for Web3 community operations.
Social Media Matrix and Community Co-Creation: Building a "Traffic Flywheel" for Web3 Narratives
In addition to deep participation in and cultural activities surrounding the event, CoinW has also launched a systematic layout in social media and community operations. By building a multi-platform communication network covering five major language markets, combined with a matrix content strategy and interactive operation mechanisms, CoinW has successfully leveraged the emotional value of sports, transforming user touchpoints into the driving force for brand co-creation.
On mainstream social media platforms like Twitter/X and Telegram, CoinW planned and executed multiple rounds of content actions around the event rhythm, covering interactive quizzes, hot topics, team reports, and user performance showcases, publishing nearly a hundred pieces of content that connect users' emotional journey from "watching" to "participating."
To further activate users' willingness to express and co-create, CoinW specially planned three Twitter Space live broadcasts in the Chinese community, focusing on Web3 cultural perception, women's perspectives, and cross-border sports discussions, garnering widespread attention and positive feedback:
"When CoinW Meets the East Asian Cup, 500,000U Awaits You"
Focusing on event benefits and activity mechanisms, with over 150,000 exposures across the internet."East Asian Cup Women's Football Storm: Football Roses and Web3 Her Power"
Inviting female representatives from Web3 to discuss how women can break through in both the blockchain and football fields."East Asian Cup Conclusion: How Can Football + Web3 Break Cultural Boundaries?"
In-depth exploration of the cross-cultural dialogue space between Web3 and sports in a decentralized context.
Additionally, around the event, CoinW launched three rounds of quiz activities on the X platform, covering themes like champion predictions, team support, and ultimate showdowns, combined with platform rewards and user-generated incentives to stimulate users' enthusiasm for self-promotion:
Quiz Activity 1: Hit the Champion, Share the Rewards
Quiz Activity 2: Who is the Strongest Team in Your Heart?
Quiz Activity 3: The Final Battle, Everyone Predicts.
Related quiz topics sparked enthusiastic discussions in overseas communities, with multiple overseas KOLs and community bloggers voluntarily participating in retweets and support, driving content viral dissemination, with total exposure of related topics across the platform exceeding 4.8 million times.
Leveraging a multi-language social media matrix, task-driven co-creation gameplay, and culturally-oriented topic planning, CoinW is exploring a brand breakout path that transitions from narrative to participation and from exposure to connection, providing a practical example for Web3 brands to build "emotional assets" and cultural influence.
Understanding Brand Temperature from the Community: Users are Collaborators, Not Audiences
According to CoinW's Strategic Cooperation Director Monika Mlodzianowska, community feedback during the event was enthusiastic, with users actively discussing activity gameplay, posting personal predictions, and sharing creative UGC in the community. CoinW also received a large number of feedback suggestions regarding products, events, and cultural participation methods.
"At the offline events in Chengdu and Tokyo, we witnessed genuine connections and passionate interactions among community members. Many participants expressed that they were not just watching the matches but were also learning and co-creating. This transformation from 'audience' to 'participant' is a true embodiment of the Web3 spirit."
Conclusion: Creating a New Paradigm for Sports Marketing in the Web3 Era
The East Asian Cup was not just a sponsorship of an event but a panoramic practice of brand philosophy. CoinW uses sports as a medium, community as the core, and content as the guide, embedding "co-creation" throughout the sports marketing chain, allowing users to see the brand, perceive the culture, and promoting the genuine implementation of the Web3 spirit in mainstream contexts.
From exposure to participation, from interaction to recognition, CoinW has created a replicable and iterative Web3 marketing path through the East Asian Cup: not just about dissemination, but more about resonance; not just about conversion, but more about value.
In the future, CoinW will continue to drive with "community-centric" as the core, promoting more brand narratives with cultural depth and emotional value, and working with global users to build a more open and warmer Web3 ecosystem.
About CoinW
CoinW was established in 2017 and has become a global leading cryptocurrency trading platform, providing a one-stop digital asset service entry for cryptocurrency users in multiple countries and regions worldwide. The platform offers one-stop intelligent trading services, with an average daily trading volume exceeding $5 billion, ranking 4th in CMC contracts, and surpassing 10 million registered users. CoinW is committed to "helping users increase their wealth" and "empowering blockchain technology transformation," continuously optimizing its product architecture and launching multiple independently operated innovative product lines. Since 2022, CoinW has been expanding its brand influence through sponsorship of international sports events and collaboration with football legend Andrea Pirlo. At the same time, CoinW upholds a sense of social responsibility, actively engaging in public welfare, donating supplies to orphanages in Africa, and initiating charitable activities for stray animals in Taiwan. In the future, CoinW will continue to promote global inclusive finance, lead the development of the cryptocurrency industry, and drive the global popularization of blockchain and cryptocurrency assets.
For more information, visit the CoinW official website, or follow CoinW's X account and join the CoinW Telegram group.
免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。
